---
title: "Google Travel vs TripIt: Which is more popular by branded search?"
description: "Which is more popular in search, Google Travel or TripIt? Compare estimated monthly branded-search demand and Share of Search inside the Travel planning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-travel-vs-tripit"
publisher: "Brandwave"
---

# Google Travel vs TripIt: Which is more popular by branded search?

Which is more popular in search, Google Travel or TripIt? Compare estimated monthly branded-search demand and Share of Search inside the Travel planning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Travel and TripIt
- **Competitive set**: Travel planning apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Google Travel Share of Search**: 47.4%
- **TripIt Share of Search**: 9.5%

## Which is more popular in search, Google Travel or TripIt?

- In August 2026, Google Travel had more branded searches than TripIt among travel planning apps worldwide. Google Travel was estimated to have 301K branded searches compared to TripIt’s 60.5K, and held a 47.4% Share of Search versus TripIt’s 9.5%.
- Google Travel was ahead of TripIt in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Travel’s estimated Share of Search among travel planning apps worldwide moved from 52.9% to 47.4%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, TripIt’s estimated Share of Search among travel planning apps worldwide moved from 13% to 9.5%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for travel planning apps worldwide in August 2026?

- In August 2026, Google Travel lost estimated Share of Search among travel planning apps worldwide, from 50.9% to 47.4%.
- In August 2026, TripIt lost estimated Share of Search among travel planning apps worldwide, from 10.2% to 9.5%.

## Month by month

| Month | Google Travel estimated searches | Google Travel Share of Search | Google Travel rank | TripIt estimated searches | TripIt Share of Search | TripIt rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 52.9% | 1 | 74K | 13% | 3 |
| Nov 2025 | 301K | 54.7% | 1 | 60.5K | 11% | 3 |
| Dec 2025 | 301K | 54.7% | 1 | 60.5K | 11% | 3 |
| Jan 2026 | 368K | 52.9% | 1 | 90.5K | 13% | 3 |
| Feb 2026 | 368K | 55.1% | 1 | 74K | 11.1% | 3 |
| Mar 2026 | 368K | 47.3% | 1 | 74K | 9.5% | 3 |
| Apr 2026 | 301K | 46.3% | 1 | 74K | 11.4% | 3 |
| May 2026 | 301K | 46.3% | 1 | 74K | 11.4% | 3 |
| Jun 2026 | 301K | 49.8% | 1 | 74K | 12.2% | 3 |
| Jul 2026 | 301K | 50.9% | 1 | 60.5K | 10.2% | 3 |
| Aug 2026 | 301K | 47.4% | 1 | 60.5K | 9.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Travel’s and TripIt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Travel**: Measured on the search term “google travel”.
- **TripIt**: Measured on the search term “tripit”.

- [Google Travel profile](/demand/global-en/brands/google-travel)
- [TripIt profile](/demand/global-en/brands/tripit)
- [All travel planning apps worldwide](/demand/global-en/categories/travel-planning-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Travel or TripIt?

In August 2026, Google Travel had more branded searches than TripIt among travel planning apps worldwide. Google Travel was estimated to have 301K branded searches compared to TripIt’s 60.5K, and held a 47.4% Share of Search versus TripIt’s 9.5%.

## Cite this page

Brandwave. "Google Travel vs TripIt: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/google-travel-vs-tripit

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-travel-vs-tripit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.