--- title: "Google Travel vs Stippl: Which is searched more?" description: "Is Google Travel or Stippl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel planning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-travel-vs-stippl" publisher: "Brandwave" --- # Google Travel vs Stippl: Which is searched more? Is Google Travel or Stippl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel planning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Travel and Stippl - **Competitive set**: Travel planning apps - **Market**: Global - **Month measured**: Sep 2026 - **Google Travel Share of Search**: 47.5% - **Stippl Share of Search**: 1% ## Is Google Travel or Stippl more popular in search? - In September 2026, Google Travel had more branded searches than Stippl among travel planning apps worldwide. Google Travel had about 301,000 branded searches, while Stippl had 6,600. Google Travel made up 47.5% of all travel planning app searches we track, and Stippl accounted for 1%. - Google Travel was ahead of Stippl in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Travel’s share of searches among travel planning apps worldwide moved from 52.2% to 47.5%, and its estimated monthly branded searches held steady at 301K. - Across the 12 months ending September 2026, Stippl’s share of searches among travel planning apps worldwide moved from 1.4% to 1%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top travel planning apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stippl was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Google Travel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wanderlog | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TripIt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Roadtrippers | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Stippl | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Google Travel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sygic Travel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about travel planning apps - Asked ChatGPT "Which travel planning app should I use?": 1. Wanderlog, 2. TripIt, 3. Roadtrippers - Asked ChatGPT "What are the best travel planning apps?": 1. Wanderlog, 2. TripIt, 3. Roadtrippers - Asked ChatGPT "What's the best travel planning app for trip planning?": 1. Wanderlog, 2. TripIt, 3. Roadtrippers - Searched Google, AI Overview "travel planning apps": 1. Wanderlog, 2. TripIt, 3. Stippl - Searched Google, AI Overview "trip planning app": 1. Wanderlog, 2. Stippl, 3. TripIt Not named in any answer: Google Travel and Sygic Travel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for travel planning apps worldwide in September 2026? - In September 2026, Google Travel gained share of searches among travel planning apps worldwide, from 46.9% to 47.5%. - Estimated monthly branded searches for Stippl worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Month by month | Month | Google Travel estimated searches | Google Travel Share of Search | Google Travel rank | Stippl estimated searches | Stippl Share of Search | Stippl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 52.2% | 1 | 8.1K | 1.4% | 5 | | Nov 2025 | 301K | 53.9% | 1 | 8.1K | 1.4% | 5 | | Dec 2025 | 301K | 54% | 1 | 6.6K | 1.2% | 5 | | Jan 2026 | 368K | 52.2% | 1 | 9.9K | 1.4% | 5 | | Feb 2026 | 368K | 54.5% | 1 | 8.1K | 1.2% | 5 | | Mar 2026 | 368K | 46.8% | 1 | 8.1K | 1% | 5 | | Apr 2026 | 301K | 45.8% | 1 | 6.6K | 1% | 5 | | May 2026 | 301K | 45.8% | 1 | 8.1K | 1.2% | 5 | | Jun 2026 | 301K | 49.1% | 1 | 8.1K | 1.3% | 5 | | Jul 2026 | 301K | 50.3% | 1 | 8.1K | 1.4% | 5 | | Aug 2026 | 301K | 46.9% | 1 | 6.6K | 1% | 5 | | Sep 2026 | 301K | 47.5% | 1 | 6.6K | 1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Travel’s and Stippl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Travel**: Measured on the search term “google travel”. - **Stippl**: Measured on the search term “stippl”. - [Google Travel profile](/demand/global-en/brands/google-travel) - [Stippl profile](/demand/global-en/brands/stippl) - [All travel planning apps worldwide](/demand/global-en/categories/travel-planning-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Travel or Stippl more popular in search? In September 2026, Google Travel had more branded searches than Stippl among travel planning apps worldwide. Google Travel had about 301,000 branded searches, while Stippl had 6,600. Google Travel made up 47.5% of all travel planning app searches we track, and Stippl accounted for 1%. ## Cite this page Brandwave. "Google Travel vs Stippl: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-travel-vs-stippl This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-travel-vs-stippl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.