---
title: "Google Translate vs TransPerfect: Which is searched more?"
description: "Is Google Translate or TransPerfect more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Translation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-translate-vs-transperfect"
publisher: "Brandwave"
---

# Google Translate vs TransPerfect: Which is searched more?

Is Google Translate or TransPerfect more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Translation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Translate and TransPerfect
- **Competitive set**: Translation services
- **Market**: Global
- **Month measured**: Sep 2026
- **Google Translate Share of Search**: 93.1%
- **TransPerfect Share of Search**: 0.02%

## Is Google Translate or TransPerfect more popular in search?

- In September 2026, Google Translate had more branded searches than TransPerfect among translation services worldwide. Google Translate had about 226 million branded searches, while TransPerfect had 40,500. Google Translate made up 93.1% of all translation service searches we track, and TransPerfect accounted for 0.02%.
- Google Translate was ahead of TransPerfect in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Translate’s share of searches among translation services worldwide moved from 91.6% to 93.1%, and its estimated monthly branded searches moved from 277M to 226M.
- Across the 12 months ending September 2026, TransPerfect’s share of searches among translation services worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for translation services worldwide in September 2026?

- In September 2026, Google Translate lost share of searches among translation services worldwide, from 94.2% to 93.1%.
- Estimated monthly branded searches for TransPerfect worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

## Month by month

| Month | Google Translate estimated searches | Google Translate Share of Search | Google Translate rank | TransPerfect estimated searches | TransPerfect Share of Search | TransPerfect rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 277M | 91.6% | 1 | 49.5K | 0.02% | 4 |
| Nov 2025 | 277M | 91.4% | 1 | 49.5K | 0.02% | 4 |
| Dec 2025 | 277M | 92.8% | 1 | 40.5K | 0.01% | 5 |
| Jan 2026 | 277M | 91.5% | 1 | 49.5K | 0.02% | 5 |
| Feb 2026 | 277M | 92.8% | 1 | 49.5K | 0.02% | 5 |
| Mar 2026 | 277M | 91.6% | 1 | 49.5K | 0.02% | 5 |
| Apr 2026 | 277M | 93.1% | 1 | 40.5K | 0.01% | 5 |
| May 2026 | 277M | 93.1% | 1 | 40.5K | 0.01% | 5 |
| Jun 2026 | 226M | 91.6% | 1 | 40.5K | 0.02% | 5 |
| Jul 2026 | 226M | 93% | 1 | 40.5K | 0.02% | 5 |
| Aug 2026 | 226M | 94.2% | 1 | 40.5K | 0.02% | 5 |
| Sep 2026 | 226M | 93.1% | 1 | 40.5K | 0.02% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Translate’s and TransPerfect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Translate**: Measured on the search term “google translate”.
- **TransPerfect**: Measured on the search term “transperfect”.

- [Google Translate profile](/demand/global-en/brands/google-translate)
- [TransPerfect profile](/demand/global-en/brands/transperfect)
- [All translation services worldwide](/demand/global-en/categories/translation-services): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Google Translate or TransPerfect more popular in search?

In September 2026, Google Translate had more branded searches than TransPerfect among translation services worldwide. Google Translate had about 226 million branded searches, while TransPerfect had 40,500. Google Translate made up 93.1% of all translation service searches we track, and TransPerfect accounted for 0.02%.

## Cite this page

Brandwave. "Google Translate vs TransPerfect: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-translate-vs-transperfect

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-translate-vs-transperfect. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.