--- title: "Google Translate vs Microsoft Translator: Which is more popular by branded search?" description: "Which is more popular in search, Google Translate or Microsoft Translator? Compare estimated monthly branded-search demand and Share of Search inside the Translation APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-translate-vs-microsoft-translator" publisher: "Brandwave" --- # Google Translate vs Microsoft Translator: Which is more popular by branded search? Which is more popular in search, Google Translate or Microsoft Translator? Compare estimated monthly branded-search demand and Share of Search inside the Translation APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Translate and Microsoft Translator - **Competitive set**: Translation APIs - **Market**: Global - **Month measured**: Aug 2026 - **Google Translate Share of Search**: 92.3% - **Microsoft Translator Share of Search**: 0.08% ## Which is more popular in search, Google Translate or Microsoft Translator? - In August 2026, Google Translate had more branded searches than Microsoft Translator among translation APIs worldwide. Google Translate was estimated to have 228M branded searches compared to Microsoft Translator’s 201K, and held a 92.3% Share of Search versus Microsoft Translator’s 0.08%. - Google Translate was ahead of Microsoft Translator in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation APIs worldwide moved from 89.8% to 92.3%, and its estimated monthly branded searches moved from 278M to 228M. - Across the 11 months ending August 2026, Microsoft Translator’s estimated Share of Search among translation APIs worldwide moved from 0.15% to 0.08%, and its estimated monthly branded searches moved from 450K to 201K. ## How did search popularity change for translation APIs worldwide in August 2026? - In August 2026, Google Translate gained estimated Share of Search among translation APIs worldwide, from 88.2% to 92.3%. - Estimated monthly branded searches for Microsoft Translator worldwide fell 55.3% over 11 measured months, from 450K to 201K in August 2026. ## Month by month | Month | Google Translate estimated searches | Google Translate Share of Search | Google Translate rank | Microsoft Translator estimated searches | Microsoft Translator Share of Search | Microsoft Translator rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 278M | 89.8% | 1 | 450K | 0.15% | 3 | | Nov 2025 | 278M | 90.4% | 1 | 1M | 0.33% | 3 | | Dec 2025 | 278M | 91.6% | 1 | 823K | 0.27% | 3 | | Jan 2026 | 279M | 90.7% | 1 | 823K | 0.27% | 3 | | Feb 2026 | 278M | 91.6% | 1 | 1M | 0.33% | 3 | | Mar 2026 | 279M | 89.8% | 1 | 368K | 0.12% | 3 | | Apr 2026 | 278M | 91.2% | 1 | 74K | 0.02% | 3 | | May 2026 | 279M | 90.8% | 1 | 60.5K | 0.02% | 3 | | Jun 2026 | 228M | 89% | 1 | 60.5K | 0.02% | 3 | | Jul 2026 | 229M | 88.2% | 1 | 246K | 0.09% | 3 | | Aug 2026 | 228M | 92.3% | 1 | 201K | 0.08% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google Translate’s and Microsoft Translator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Translate**: Measured on the search terms “google translate”, “google translate app”, “google translate software”, “google translate translator”, “googletranslate”, “translate google com” and “translator google translate”, summed into one figure. - **Microsoft Translator**: Measured on the search term “microsoft translator”. - [Google Translate profile](/demand/global-en/brands/google-translate) - [Microsoft Translator profile](/demand/global-en/brands/microsoft-translator) - [All translation APIs worldwide](/demand/global-en/categories/translation-apis): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google Translate or Microsoft Translator? In August 2026, Google Translate had more branded searches than Microsoft Translator among translation APIs worldwide. Google Translate was estimated to have 228M branded searches compared to Microsoft Translator’s 201K, and held a 92.3% Share of Search versus Microsoft Translator’s 0.08%. ## Cite this page Brandwave. "Google Translate vs Microsoft Translator: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/google-translate-vs-microsoft-translator This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-translate-vs-microsoft-translator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.