---
title: "Google Translate vs Lokalise: Which is searched more?"
description: "Which is more popular in search, Google Translate or Lokalise? Compare estimated monthly branded-search demand and Share of Search inside the AI translation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-translate-vs-lokalise"
publisher: "Brandwave"
---

# Google Translate vs Lokalise: Which is searched more?

Which is more popular in search, Google Translate or Lokalise? Compare estimated monthly branded-search demand and Share of Search inside the AI translation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Translate and Lokalise
- **Competitive set**: AI translation tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Google Translate Share of Search**: 91.7%
- **Lokalise Share of Search**: <0.01%

## Which is more popular in search, Google Translate or Lokalise?

- In August 2026, Google Translate had more branded searches than Lokalise among AI translation tools worldwide. Google Translate was estimated to have 228M branded searches compared to Lokalise’s 8.3K, and held a 91.7% Share of Search versus Lokalise’s <0.01%.
- Google Translate was ahead of Lokalise in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among AI translation tools worldwide moved from 88.7% to 91.7%, and its estimated monthly branded searches moved from 278M to 228M.
- Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among AI translation tools worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 12.8K to 8.3K.

## How did search popularity change for AI translation tools worldwide in August 2026?

- In August 2026, Google Translate gained estimated Share of Search among AI translation tools worldwide, from 87.5% to 91.7%.
- In August 2026, Lokalise rose from 5th to 4th among AI translation tools worldwide.

## Month by month

| Month | Google Translate estimated searches | Google Translate Share of Search | Google Translate rank | Lokalise estimated searches | Lokalise Share of Search | Lokalise rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 278M | 88.7% | 1 | 12.8K | <0.01% | 4 |
| Nov 2025 | 278M | 89.5% | 1 | 12.8K | <0.01% | 4 |
| Dec 2025 | 278M | 90.8% | 1 | 10.4K | <0.01% | 4 |
| Jan 2026 | 279M | 89.7% | 1 | 12.6K | <0.01% | 4 |
| Feb 2026 | 278M | 90.6% | 1 | 12.6K | <0.01% | 4 |
| Mar 2026 | 279M | 88.7% | 1 | 15.3K | <0.01% | 4 |
| Apr 2026 | 278M | 90.3% | 1 | 12.5K | <0.01% | 4 |
| May 2026 | 279M | 89.9% | 1 | 10.2K | <0.01% | 4 |
| Jun 2026 | 228M | 88.1% | 1 | 10.2K | <0.01% | 4 |
| Jul 2026 | 229M | 87.5% | 1 | 8.4K | <0.01% | 5 |
| Aug 2026 | 228M | 91.7% | 1 | 8.3K | <0.01% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Translate’s and Lokalise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Translate**: Measured on the search terms “google translate”, “google translate app”, “google translate software”, “google translate translator”, “googletranslate”, “translate google com” and “translator google translate”, summed into one figure.
- **Lokalise**: Measured on the search terms “lokalise”, “lokalise ai”, “lokalise app”, “lokalise com” and “lokalise translation”, summed into one figure.

- [Google Translate profile](/demand/global-en/brands/google-translate)
- [Lokalise profile](/demand/global-en/brands/lokalise)
- [All AI translation tools worldwide](/demand/global-en/categories/ai-translation-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Translate or Lokalise?

In August 2026, Google Translate had more branded searches than Lokalise among AI translation tools worldwide. Google Translate was estimated to have 228M branded searches compared to Lokalise’s 8.3K, and held a 91.7% Share of Search versus Lokalise’s <0.01%.

## Cite this page

Brandwave. "Google Translate vs Lokalise: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-translate-vs-lokalise

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-translate-vs-lokalise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.