--- title: "Google Tag Manager vs Matomo Tag Manager: Which is searched more?" description: "Is Google Tag Manager or Matomo Tag Manager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tag management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-tag-manager-vs-matomo-tag-manager" publisher: "Brandwave" --- # Google Tag Manager vs Matomo Tag Manager: Which is searched more? Is Google Tag Manager or Matomo Tag Manager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tag management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Tag Manager and Matomo Tag Manager - **Competitive set**: Tag management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Google Tag Manager Share of Search**: 97.6% - **Matomo Tag Manager Share of Search**: 0.09% ## Is Google Tag Manager or Matomo Tag Manager more popular in search? - In September 2026, Google Tag Manager had more branded searches than Matomo Tag Manager among tag management platforms worldwide. Google Tag Manager had about 550,000 branded searches, while Matomo Tag Manager had 480. Google Tag Manager made up 97.6% of all tag management platform searches we track, and Matomo Tag Manager accounted for 0.09%. - Google Tag Manager was ahead of Matomo Tag Manager in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Tag Manager’s share of searches among tag management platforms worldwide moved from 96.2% to 97.6%, and its estimated monthly branded searches held steady at 550K. - Across the 12 months ending September 2026, Matomo Tag Manager’s share of searches among tag management platforms worldwide moved from 0.13% to 0.09%, and its estimated monthly branded searches moved from 720 to 480. ## Top tag management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Tag Manager appeared in all five answers. Matomo Tag Manager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Tag Manager was listed before Matomo Tag Manager in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Tag Manager | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tealium | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Adobe Experience Platform Tags | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Matomo Tag Manager | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Piwik PRO Tag Manager | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Twilio Segment | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Adobe Launch | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Ensighten | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tag management platforms - Asked ChatGPT "Which tag management platform should I use?": 1. Google Tag Manager, 2. Tealium, 3. Adobe Experience Platform Tags, 4. Matomo Tag Manager - Asked ChatGPT "What are the best tag management platforms?": 1. Google Tag Manager, 2. Tealium, 3. Adobe Experience Platform Tags, 4. Twilio Segment, 5. Piwik PRO Tag Manager - Asked ChatGPT "What's the best tag management platform for website tracking tags?": 1. Google Tag Manager, 2. Tealium, 3. Adobe Experience Platform Tags, 4. Matomo Tag Manager, 5. Adobe Launch - Searched Google, AI Overview "tag management platforms": 1. Google Tag Manager, 2. Tealium, 3. Adobe Experience Platform Tags, 4. Piwik PRO Tag Manager - Searched Google, AI Overview "website tag management": 1. Google Tag Manager, 2. Tealium Not named in any answer: Ensighten. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tag management platforms worldwide in September 2026? - In September 2026, Matomo Tag Manager fell from 5th to 6th among tag management platforms worldwide. ## Month by month | Month | Google Tag Manager estimated searches | Google Tag Manager Share of Search | Google Tag Manager rank | Matomo Tag Manager estimated searches | Matomo Tag Manager Share of Search | Matomo Tag Manager rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 96.2% | 1 | 720 | 0.13% | 6 | | Nov 2025 | 550K | 96.9% | 1 | 590 | 0.1% | 6 | | Dec 2025 | 450K | 96.9% | 1 | 480 | 0.1% | 6 | | Jan 2026 | 550K | 97% | 1 | 720 | 0.13% | 5 | | Feb 2026 | 550K | 97% | 1 | 590 | 0.1% | 5 | | Mar 2026 | 673K | 97.3% | 1 | 1K | 0.14% | 5 | | Apr 2026 | 550K | 97.3% | 1 | 590 | 0.1% | 6 | | May 2026 | 550K | 97.4% | 1 | 480 | 0.09% | 6 | | Jun 2026 | 673K | 98% | 1 | 590 | 0.09% | 5 | | Jul 2026 | 550K | 97.6% | 1 | 590 | 0.1% | 5 | | Aug 2026 | 550K | 97.6% | 1 | 590 | 0.1% | 5 | | Sep 2026 | 550K | 97.6% | 1 | 480 | 0.09% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Tag Manager’s and Matomo Tag Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Tag Manager**: Measured on the search term “google tag manager”. - **Matomo Tag Manager**: Measured on the search term “matomo tag manager”. - [Google Tag Manager profile](/demand/global-en/brands/google-tag-manager) - [Matomo Tag Manager profile](/demand/global-en/brands/matomo-tag-manager) - [All tag management platforms worldwide](/demand/global-en/categories/tag-management-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Tag Manager or Matomo Tag Manager more popular in search? In September 2026, Google Tag Manager had more branded searches than Matomo Tag Manager among tag management platforms worldwide. Google Tag Manager had about 550,000 branded searches, while Matomo Tag Manager had 480. Google Tag Manager made up 97.6% of all tag management platform searches we track, and Matomo Tag Manager accounted for 0.09%. ## Cite this page Brandwave. "Google Tag Manager vs Matomo Tag Manager: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-tag-manager-vs-matomo-tag-manager This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-tag-manager-vs-matomo-tag-manager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.