--- title: "Google Skillshop vs HubSpot Academy: Which is more popular?" description: "Is Google Skillshop or HubSpot Academy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital marketing courses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-skillshop-vs-hubspot-academy" publisher: "Brandwave" --- # Google Skillshop vs HubSpot Academy: Which is more popular? Is Google Skillshop or HubSpot Academy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital marketing courses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Skillshop and HubSpot Academy - **Competitive set**: Digital marketing courses - **Market**: Global - **Month measured**: Oct 2026 - **Google Skillshop Share of Search**: 30.3% - **HubSpot Academy Share of Search**: 35.7% ## Is Google Skillshop or HubSpot Academy more popular in search? - In October 2026, HubSpot Academy had more branded searches than Google Skillshop among digital marketing courses worldwide. HubSpot Academy had about 135,000 branded searches, while Google Skillshop had 115,000. HubSpot Academy made up 35.7% of all digital marketing course searches we track, and Google Skillshop accounted for 30.3%. - The lead changed hands 4 times in the 12 months ending October 2026: Google Skillshop took it in December 2025, HubSpot Academy took it in February 2026, Google Skillshop took it in September 2026, HubSpot Academy took it in October 2026. - Across the 12 months ending October 2026, Google Skillshop’s share of searches among digital marketing courses worldwide moved from 24.6% to 30.3%, and its estimated monthly branded searches moved from 101K to 115K. - Across the 12 months ending October 2026, HubSpot Academy’s share of searches among digital marketing courses worldwide moved from 26.8% to 35.7%, and its estimated monthly branded searches moved from 110K to 135K. ## Top digital marketing courses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HubSpot Academy appeared in all five answers. Google Skillshop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HubSpot Academy was listed before Google Skillshop in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HubSpot Academy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Skillshop | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Semrush Academy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Meta Blueprint | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Digital Marketing Institute | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Google Digital Garage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CXL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Reforge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DigitalMarketer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Growth Tribe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital marketing courses - Asked ChatGPT "Which digital marketing course should I take?": 1. HubSpot Academy - Asked ChatGPT "What are the best digital marketing courses?": 1. HubSpot Academy, 2. Meta Blueprint, 3. Semrush Academy, 4. Google Skillshop - Asked ChatGPT "What's the best free digital marketing certification?": 1. HubSpot Academy, 2. Google Skillshop, 3. Semrush Academy - Searched Google, AI Overview "digital marketing course": 1. HubSpot Academy, 2. Google Skillshop - Searched Google, AI Overview "digital marketing certification": 1. HubSpot Academy, 2. Digital Marketing Institute Not named in any answer: Google Digital Garage, CXL, Reforge, DigitalMarketer and Growth Tribe. Brands are listed in the order each answer named them. The answers were collected in the United States on November 9, 2026. ## How did search popularity change for digital marketing courses worldwide in October 2026? - In October 2026, HubSpot Academy overtook Google Skillshop to become the leader among digital marketing courses worldwide, with 35.7% of the searches. - In October 2026, Google Skillshop lost share of searches among digital marketing courses worldwide, from 33.2% to 30.3%. ## How has branded search for Google Skillshop and HubSpot Academy changed worldwide over the last 12 months? | Month | Google Skillshop estimated searches | Google Skillshop Share of Search | Google Skillshop rank | HubSpot Academy estimated searches | HubSpot Academy Share of Search | HubSpot Academy rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 101K | 24.6% | 2 | 110K | 26.8% | 1 | | Dec 2025 | 101K | 26.7% | 1 | 90.5K | 23.9% | 3 | | Jan 2026 | 165K | 31.3% | 1 | 135K | 25.7% | 2 | | Feb 2026 | 110K | 25% | 2 | 135K | 30.7% | 1 | | Mar 2026 | 135K | 27.2% | 2 | 135K | 27.3% | 1 | | Apr 2026 | 135K | 27.7% | 2 | 135K | 27.8% | 1 | | May 2026 | 115K | 26% | 2 | 135K | 30.6% | 1 | | Jun 2026 | 115K | 27.1% | 2 | 135K | 32% | 1 | | Jul 2026 | 151K | 29.5% | 2 | 165K | 32.4% | 1 | | Aug 2026 | 151K | 31.1% | 2 | 165K | 34% | 1 | | Sep 2026 | 140K | 33.2% | 1 | 135K | 32% | 2 | | Oct 2026 | 115K | 30.3% | 2 | 135K | 35.7% | 1 | ## How are Google Skillshop’s and HubSpot Academy’s branded searches counted? Brandwave collects information about searches that people make online using Google Skillshop’s and HubSpot Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Skillshop**: Measured on the search terms “google skillshop” and “skillshop”, summed into one figure. - **HubSpot Academy**: Measured on the search term “hubspot academy”. - [Google Skillshop profile](/demand/global-en/brands/google-skillshop) - [HubSpot Academy profile](/demand/global-en/brands/hubspot-academy) - [All digital marketing courses worldwide](/demand/global-en/categories/digital-marketing-courses): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Skillshop or HubSpot Academy more popular in search? In October 2026, HubSpot Academy had more branded searches than Google Skillshop among digital marketing courses worldwide. HubSpot Academy had about 135,000 branded searches, while Google Skillshop had 115,000. HubSpot Academy made up 35.7% of all digital marketing course searches we track, and Google Skillshop accounted for 30.3%. ## Cite this page Brandwave. "Google Skillshop vs HubSpot Academy: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/google-skillshop-vs-hubspot-academy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-skillshop-vs-hubspot-academy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.