--- title: "Google Search Console vs Serpstat: Which is searched more?" description: "Is Google Search Console or Serpstat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-search-console-vs-serpstat" publisher: "Brandwave" --- # Google Search Console vs Serpstat: Which is searched more? Is Google Search Console or Serpstat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Search Console and Serpstat - **Competitive set**: SEO tools - **Market**: Global - **Month measured**: Sep 2026 - **Google Search Console Share of Search**: 68.1% - **Serpstat Share of Search**: 0.09% ## Is Google Search Console or Serpstat more popular in search? - In September 2026, Google Search Console had more branded searches than Serpstat among SEO tools worldwide. Google Search Console had about 4.1 million branded searches, while Serpstat had 5,410. Google Search Console made up 68.1% of all SEO tool searches we track, and Serpstat accounted for 0.09%. - Google Search Console was ahead of Serpstat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Search Console’s share of searches among SEO tools worldwide moved from 54.2% to 68.1%, and its estimated monthly branded searches moved from 2.7M to 4.1M. - Across the 12 months ending September 2026, Serpstat’s share of searches among SEO tools worldwide moved from 0.2% to 0.09%, and its estimated monthly branded searches moved from 9.9K to 5.4K. ## Top SEO tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Search Console was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Serpstat did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Semrush | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ahrefs | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Search Console | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Screaming Frog | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | SE Ranking | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Google Keyword Planner | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | AnswerThePublic | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Mangools | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Moz Pro | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Ubersuggest | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Serpstat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SEO tools - Asked ChatGPT "Which SEO tool should I use?": 1. Semrush, 2. Ahrefs, 3. Google Search Console, 4. SE Ranking, 5. Screaming Frog - Asked ChatGPT "What are the best SEO tools?": 1. Semrush, 2. Ahrefs, 3. Google Search Console, 4. Screaming Frog, 5. SE Ranking, 6. Moz Pro - Asked ChatGPT "What's the best SEO tool for search marketing?": 1. Semrush, 2. Ahrefs, 3. Google Search Console, 4. Screaming Frog, 5. Moz Pro - Searched Google, AI Overview "seo tools": 1. Semrush, 2. Ahrefs, 3. SE Ranking, 4. Screaming Frog, 5. Google Search Console, 6. Mangools, 7. AnswerThePublic, 8. Google Keyword Planner - Searched Google, AI Overview "keyword research tool": 1. Google Keyword Planner, 2. Ahrefs, 3. AnswerThePublic, 4. Semrush, 5. Ubersuggest Not named in any answer: Serpstat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for SEO tools worldwide in September 2026? - In September 2026, Google Search Console lost share of searches among SEO tools worldwide, from 69.4% to 68.1%. - Estimated monthly branded searches for Serpstat worldwide fell 45.4% over 12 measured months, from 9.9K to 5.4K in September 2026. ## Month by month | Month | Google Search Console estimated searches | Google Search Console Share of Search | Google Search Console rank | Serpstat estimated searches | Serpstat Share of Search | Serpstat rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 54.2% | 1 | 9.9K | 0.2% | 10 | | Nov 2025 | 2.7M | 55.4% | 1 | 9.9K | 0.2% | 10 | | Dec 2025 | 2.7M | 60.8% | 1 | 6.6K | 0.15% | 10 | | Jan 2026 | 3.4M | 62.3% | 1 | 8.1K | 0.15% | 10 | | Feb 2026 | 2.7M | 58% | 1 | 8.1K | 0.17% | 10 | | Mar 2026 | 3.4M | 54.2% | 1 | 9.9K | 0.16% | 10 | | Apr 2026 | 3.4M | 60% | 1 | 8.1K | 0.15% | 10 | | May 2026 | 3.4M | 62.3% | 1 | 8.1K | 0.15% | 10 | | Jun 2026 | 4.1M | 68.3% | 1 | 6.6K | 0.11% | 10 | | Jul 2026 | 4.1M | 68.5% | 1 | 5.4K | 0.09% | 10 | | Aug 2026 | 4.1M | 69.4% | 1 | 5.4K | 0.09% | 10 | | Sep 2026 | 4.1M | 68.1% | 1 | 5.4K | 0.09% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Search Console’s and Serpstat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Search Console**: Measured on the search term “google search console”. - **Serpstat**: Measured on the search terms “serpstat” and “serpstat seo”, summed into one figure. - [Google Search Console profile](/demand/global-en/brands/google-search-console) - [Serpstat profile](/demand/global-en/brands/serpstat) - [All SEO tools worldwide](/demand/global-en/categories/seo-tools): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Search Console or Serpstat more popular in search? In September 2026, Google Search Console had more branded searches than Serpstat among SEO tools worldwide. Google Search Console had about 4.1 million branded searches, while Serpstat had 5,410. Google Search Console made up 68.1% of all SEO tool searches we track, and Serpstat accounted for 0.09%. ## Cite this page Brandwave. "Google Search Console vs Serpstat: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-search-console-vs-serpstat This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-search-console-vs-serpstat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.