---
title: "Google Reviews vs Tripadvisor: Which is more popular by branded search?"
description: "Which is more popular in search, Google Reviews or Tripadvisor? Compare estimated monthly branded-search demand and Share of Search inside the Review platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-reviews-vs-tripadvisor"
publisher: "Brandwave"
---

# Google Reviews vs Tripadvisor: Which is more popular by branded search?

Which is more popular in search, Google Reviews or Tripadvisor? Compare estimated monthly branded-search demand and Share of Search inside the Review platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Reviews and Tripadvisor
- **Competitive set**: Review platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Google Reviews Share of Search**: 8.1%
- **Tripadvisor Share of Search**: 49.4%

## Which is more popular in search, Google Reviews or Tripadvisor?

- In August 2026, Tripadvisor had more branded searches than Google Reviews among review platforms worldwide. Tripadvisor was estimated to have 5M branded searches compared to Google Reviews’ 823K, and held a 49.4% Share of Search versus Google Reviews’ 8.1%.
- Tripadvisor was ahead of Google Reviews in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Reviews’ estimated Share of Search among review platforms worldwide moved from 7.4% to 8.1%, and its estimated monthly branded searches moved from 673K to 823K.
- Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among review platforms worldwide moved from 45.1% to 49.4%, and its estimated monthly branded searches moved from 4.1M to 5M.

## How did search popularity change for review platforms worldwide in August 2026?

- Estimated monthly branded searches for Google Reviews worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026.
- Estimated monthly branded searches for Tripadvisor worldwide rose 22.2% over 11 measured months, from 4.1M to 5M in August 2026.

## Month by month

| Month | Google Reviews estimated searches | Google Reviews Share of Search | Google Reviews rank | Tripadvisor estimated searches | Tripadvisor Share of Search | Tripadvisor rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 7.4% | 4 | 4.1M | 45.1% | 1 |
| Nov 2025 | 673K | 7% | 4 | 4.1M | 42.3% | 1 |
| Dec 2025 | 673K | 8.4% | 4 | 3.4M | 41.6% | 1 |
| Jan 2026 | 673K | 7% | 4 | 4.1M | 42.3% | 1 |
| Feb 2026 | 673K | 7.4% | 4 | 4.1M | 45.1% | 1 |
| Mar 2026 | 673K | 7.1% | 4 | 4.1M | 43.3% | 1 |
| Apr 2026 | 673K | 7.2% | 4 | 4.1M | 43.5% | 1 |
| May 2026 | 673K | 6.3% | 4 | 5M | 46.6% | 1 |
| Jun 2026 | 673K | 6.7% | 4 | 5M | 50.1% | 1 |
| Jul 2026 | 823K | 8.1% | 4 | 5M | 49.4% | 1 |
| Aug 2026 | 823K | 8.1% | 4 | 5M | 49.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Reviews’ and Tripadvisor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Reviews**: Measured on the search term “google reviews”.
- **Tripadvisor**: Measured on the search term “tripadvisor”.

- [Google Reviews profile](/demand/global-en/brands/google-reviews)
- [Tripadvisor profile](/demand/global-en/brands/tripadvisor)
- [All review platforms worldwide](/demand/global-en/categories/review-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Reviews or Tripadvisor?

In August 2026, Tripadvisor had more branded searches than Google Reviews among review platforms worldwide. Tripadvisor was estimated to have 5M branded searches compared to Google Reviews’ 823K, and held a 49.4% Share of Search versus Google Reviews’ 8.1%.

## Cite this page

Brandwave. "Google Reviews vs Tripadvisor: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/google-reviews-vs-tripadvisor

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-reviews-vs-tripadvisor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.