---
title: "Google Pub/Sub vs Kafka: Which is more popular by branded search?"
description: "Which is more popular in search, Google Pub/Sub or Kafka? Compare estimated monthly branded-search demand and Share of Search inside the Message queue services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-pub-sub-vs-kafka"
publisher: "Brandwave"
---

# Google Pub/Sub vs Kafka: Which is more popular by branded search?

Which is more popular in search, Google Pub/Sub or Kafka? Compare estimated monthly branded-search demand and Share of Search inside the Message queue services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Pub/Sub and Kafka
- **Competitive set**: Message queue services
- **Market**: Global
- **Month measured**: Aug 2026
- **Google Pub/Sub Share of Search**: 4.5%
- **Kafka Share of Search**: 5.1%

## Which is more popular in search, Google Pub/Sub or Kafka?

- In August 2026, Kafka had more branded searches than Google Pub/Sub among message queue services worldwide. Kafka was estimated to have 5.4K branded searches compared to Google Pub/Sub’s 4.8K, and held a 5.1% Share of Search versus Google Pub/Sub’s 4.5%.
- The lead changed hands 6 times in the 11 months ending August 2026: Google Pub/Sub took it in November 2025, Kafka took it in December 2025, Google Pub/Sub took it in March 2026, Kafka took it in May 2026, Google Pub/Sub took it in July 2026, Kafka took it in August 2026.
- Across the 11 months ending August 2026, Google Pub/Sub’s estimated Share of Search among message queue services worldwide moved from 4.7% to 4.5%, and its estimated monthly branded searches moved from 8.8K to 4.8K.
- Across the 11 months ending August 2026, Kafka’s estimated Share of Search among message queue services worldwide moved from 5.2% to 5.1%, and its estimated monthly branded searches moved from 9.9K to 5.4K.

## How did search popularity change for message queue services worldwide in August 2026?

- In August 2026, Kafka overtook Google Pub/Sub to rank 4th among message queue services worldwide, at 5.1%.
- In August 2026, Redis Streams overtook Google Pub/Sub to rank 5th among message queue services worldwide, at 5.1%.
- Estimated monthly branded searches for Google Pub/Sub worldwide fell 45.5% over 11 measured months, from 8.8K to 4.8K in August 2026.

## Month by month

| Month | Google Pub/Sub estimated searches | Google Pub/Sub Share of Search | Google Pub/Sub rank | Kafka estimated searches | Kafka Share of Search | Kafka rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.8K | 4.7% | 5 | 9.9K | 5.2% | 4 |
| Nov 2025 | 8.8K | 5.6% | 4 | 8.1K | 5.2% | 5 |
| Dec 2025 | 7.2K | 4.8% | 5 | 8.1K | 5.4% | 4 |
| Jan 2026 | 7.2K | 4.7% | 6 | 8.1K | 5.3% | 4 |
| Feb 2026 | 7.2K | 4.7% | 5 | 8.1K | 5.3% | 4 |
| Mar 2026 | 8.8K | 5.6% | 4 | 8.1K | 5.2% | 5 |
| Apr 2026 | 7.2K | 5.2% | 4 | 6.6K | 4.8% | 5 |
| May 2026 | 5.8K | 4.5% | 6 | 6.6K | 5.2% | 4 |
| Jun 2026 | 5.8K | 4.6% | 5 | 6.6K | 5.2% | 4 |
| Jul 2026 | 5.8K | 4.6% | 4 | 5.4K | 4.3% | 5 |
| Aug 2026 | 4.8K | 4.5% | 6 | 5.4K | 5.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Pub/Sub’s and Kafka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Pub/Sub**: Measured on the search terms “google pub sub” and “google pubsub”, summed into one figure.
- **Kafka**: Measured on the search term “kafka streaming”.

- [Google Pub/Sub profile](/demand/global-en/brands/google-pub-sub)
- [Kafka profile](/demand/global-en/brands/kafka)
- [All message queue services worldwide](/demand/global-en/categories/message-queue-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Pub/Sub or Kafka?

In August 2026, Kafka had more branded searches than Google Pub/Sub among message queue services worldwide. Kafka was estimated to have 5.4K branded searches compared to Google Pub/Sub’s 4.8K, and held a 5.1% Share of Search versus Google Pub/Sub’s 4.5%.

## Cite this page

Brandwave. "Google Pub/Sub vs Kafka: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/google-pub-sub-vs-kafka

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-pub-sub-vs-kafka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.