--- title: "Google Pixel vs Samsung: Which is searched more?" description: "Is Google Pixel or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-pixel-vs-samsung" publisher: "Brandwave" --- # Google Pixel vs Samsung: Which is searched more? Is Google Pixel or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Pixel and Samsung - **Competitive set**: Smartphone brands - **Market**: Global - **Month measured**: Sep 2026 - **Google Pixel Share of Search**: 9.3% - **Samsung Share of Search**: 0.69% ## Is Google Pixel or Samsung more popular in search? - In September 2026, Google Pixel had more branded searches than Samsung among smartphone brands worldwide. Google Pixel had about 4.2 million branded searches, while Samsung had 311,000. Google Pixel made up 9.3% of all smartphone brand searches we track, and Samsung accounted for 0.69%. - Google Pixel was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands worldwide moved from 8.9% to 9.3%, and its estimated monthly branded searches moved from 2.8M to 4.2M. - Across the 12 months ending September 2026, Samsung’s share of searches among smartphone brands worldwide moved from 1.3% to 0.69%, and its estimated monthly branded searches moved from 411K to 311K. ## Top smartphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Google Pixel and Samsung showed up in all five answers. Samsung was listed before Google Pixel in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple iPhone | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Samsung | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Pixel | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | OnePlus | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Xiaomi | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | OPPO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartphone brands - Asked ChatGPT "Which smartphone brand should I buy?": 1. Apple iPhone, 2. Samsung, 3. Google Pixel - Asked ChatGPT "What are the best smartphone brands?": 1. Samsung, 2. Google Pixel, 3. OnePlus, 4. Xiaomi, 5. Apple iPhone - Asked ChatGPT "What's the best smartphone brand for a new phone?": 1. Apple iPhone, 2. Samsung, 3. Google Pixel, 4. OnePlus - Searched Google, AI Overview "best smartphone": 1. Apple iPhone, 2. Samsung, 3. Google Pixel, 4. OnePlus - Searched Google, AI Overview "best android phone": 1. Samsung, 2. Google Pixel, 3. OnePlus Not named in any answer: OPPO. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for smartphone brands worldwide in September 2026? - In September 2026, Google Pixel lost share of searches among smartphone brands worldwide, from 12.2% to 9.3%. - Estimated monthly branded searches for Samsung worldwide fell 24.3% over 12 measured months, from 411K to 311K in September 2026. ## Month by month | Month | Google Pixel estimated searches | Google Pixel Share of Search | Google Pixel rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8M | 8.9% | 4 | 411K | 1.3% | 6 | | Nov 2025 | 2.9M | 9% | 4 | 381K | 1.2% | 6 | | Dec 2025 | 2.8M | 9.1% | 4 | 356K | 1.2% | 6 | | Jan 2026 | 2.8M | 8.9% | 4 | 356K | 1.1% | 6 | | Feb 2026 | 2.8M | 9.8% | 4 | 336K | 1.2% | 6 | | Mar 2026 | 2.8M | 8.4% | 4 | 336K | 1% | 6 | | Apr 2026 | 2.8M | 9.4% | 4 | 311K | 1% | 6 | | May 2026 | 2.8M | 8.8% | 4 | 311K | 0.96% | 6 | | Jun 2026 | 2.8M | 8.6% | 4 | 311K | 0.94% | 6 | | Jul 2026 | 3.5M | 10.1% | 4 | 336K | 0.99% | 6 | | Aug 2026 | 4.2M | 12.2% | 3 | 381K | 1.1% | 6 | | Sep 2026 | 4.2M | 9.3% | 3 | 311K | 0.69% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Pixel’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Pixel**: Measured on the search terms “google pixel” and “pixel phone”, summed into one figure. - **Samsung**: Measured on the search terms “samsung com” and “samsung washing machine”, summed into one figure. - [Google Pixel profile](/demand/global-en/brands/google-pixel) - [Samsung profile](/demand/global-en/brands/samsung) - [All smartphone brands worldwide](/demand/global-en/categories/smartphone-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Pixel or Samsung more popular in search? In September 2026, Google Pixel had more branded searches than Samsung among smartphone brands worldwide. Google Pixel had about 4.2 million branded searches, while Samsung had 311,000. Google Pixel made up 9.3% of all smartphone brand searches we track, and Samsung accounted for 0.69%. ## Cite this page Brandwave. "Google Pixel vs Samsung: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-pixel-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-pixel-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.