---
title: "Google Nest vs Ubiquiti: Which is searched more?"
description: "Which is more popular in search, Google Nest or Ubiquiti? Compare estimated monthly branded-search demand and Share of Search inside the Mesh wifi brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-nest-vs-ubiquiti"
publisher: "Brandwave"
---

# Google Nest vs Ubiquiti: Which is searched more?

Which is more popular in search, Google Nest or Ubiquiti? Compare estimated monthly branded-search demand and Share of Search inside the Mesh wifi brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Nest and Ubiquiti
- **Competitive set**: Mesh wifi brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Google Nest Share of Search**: 13.8%
- **Ubiquiti Share of Search**: 13.6%

## Which is more popular in search, Google Nest or Ubiquiti?

- In August 2026, Google Nest and Ubiquiti were level on Share of Search among mesh wifi brands worldwide, with an estimated 457K versus 450K branded searches, at 13.8% and 13.6% estimated Share of Search.
- The lead changed hands 2 times in the 11 months ending August 2026: Ubiquiti took it in March 2026, Google Nest took it in May 2026.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among mesh wifi brands worldwide moved from 17.8% to 13.8%, and its estimated monthly branded searches moved from 717K to 457K.
- Across the 11 months ending August 2026, Ubiquiti’s estimated Share of Search among mesh wifi brands worldwide held steady at 13.6%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for mesh wifi brands worldwide in August 2026?

- In August 2026, Google Nest lost estimated Share of Search among mesh wifi brands worldwide, from 15% to 13.8%.
- Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

## Month by month

| Month | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank | Ubiquiti estimated searches | Ubiquiti Share of Search | Ubiquiti rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 717K | 17.8% | 2 | 550K | 13.6% | 3 |
| Nov 2025 | 821K | 19.8% | 2 | 550K | 13.3% | 3 |
| Dec 2025 | 754K | 18.5% | 2 | 550K | 13.5% | 3 |
| Jan 2026 | 668K | 16.7% | 2 | 550K | 13.8% | 3 |
| Feb 2026 | 505K | 15.5% | 2 | 450K | 13.9% | 3 |
| Mar 2026 | 425K | 12.5% | 3 | 550K | 16.2% | 2 |
| Apr 2026 | 425K | 13% | 3 | 450K | 13.8% | 2 |
| May 2026 | 500K | 14.9% | 2 | 450K | 13.4% | 3 |
| Jun 2026 | 528K | 15.7% | 2 | 450K | 13.4% | 3 |
| Jul 2026 | 506K | 15% | 2 | 450K | 13.3% | 3 |
| Aug 2026 | 457K | 13.8% | 2 | 450K | 13.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Nest’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Nest**: Measured on the search terms “google nest”, “google nest thermostat”, “googlenest”, “nest thermostat” and “store google com”, summed into one figure.
- **Ubiquiti**: Measured on the search term “ubiquiti”.

- [Google Nest profile](/demand/global-en/brands/google-nest)
- [Ubiquiti profile](/demand/global-en/brands/ubiquiti)
- [All mesh wifi brands worldwide](/demand/global-en/categories/mesh-wifi-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Nest or Ubiquiti?

In August 2026, Google Nest and Ubiquiti were level on Share of Search among mesh wifi brands worldwide, with an estimated 457K versus 450K branded searches, at 13.8% and 13.6% estimated Share of Search.

## Cite this page

Brandwave. "Google Nest vs Ubiquiti: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-nest-vs-ubiquiti

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-nest-vs-ubiquiti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.