---
title: "Google Nest vs TP-Link: Which is more popular by branded search?"
description: "Which is more popular in search, Google Nest or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Mesh wifi brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-nest-vs-tp-link"
publisher: "Brandwave"
---

# Google Nest vs TP-Link: Which is more popular by branded search?

Which is more popular in search, Google Nest or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Mesh wifi brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Nest and TP-Link
- **Competitive set**: Mesh wifi brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Google Nest Share of Search**: 13.8%
- **TP-Link Share of Search**: 60.1%

## Which is more popular in search, Google Nest or TP-Link?

- In August 2026, TP-Link had more branded searches than Google Nest among mesh wifi brands worldwide. TP-Link was estimated to have 2M branded searches compared to Google Nest’s 457K, and held a 60.1% Share of Search versus Google Nest’s 13.8%.
- TP-Link was ahead of Google Nest in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among mesh wifi brands worldwide moved from 17.8% to 13.8%, and its estimated monthly branded searches moved from 717K to 457K.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among mesh wifi brands worldwide moved from 57.3% to 60.1%, and its estimated monthly branded searches moved from 2.3M to 2M.

## How did search popularity change for mesh wifi brands worldwide in August 2026?

- In August 2026, TP-Link gained estimated Share of Search among mesh wifi brands worldwide, from 58.6% to 60.1%.
- In August 2026, Google Nest lost estimated Share of Search among mesh wifi brands worldwide, from 15% to 13.8%.

## Month by month

| Month | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 717K | 17.8% | 2 | 2.3M | 57.3% | 1 |
| Nov 2025 | 821K | 19.8% | 2 | 2.3M | 55.8% | 1 |
| Dec 2025 | 754K | 18.5% | 2 | 2.3M | 56.6% | 1 |
| Jan 2026 | 668K | 16.7% | 2 | 2.3M | 57.9% | 1 |
| Feb 2026 | 505K | 15.5% | 2 | 1.9M | 58.7% | 1 |
| Mar 2026 | 425K | 12.5% | 3 | 2M | 58.2% | 1 |
| Apr 2026 | 425K | 13% | 3 | 2M | 60.1% | 1 |
| May 2026 | 500K | 14.9% | 2 | 2M | 58.7% | 1 |
| Jun 2026 | 528K | 15.7% | 2 | 2M | 58.7% | 1 |
| Jul 2026 | 506K | 15% | 2 | 2M | 58.6% | 1 |
| Aug 2026 | 457K | 13.8% | 2 | 2M | 60.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Nest’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Nest**: Measured on the search terms “google nest”, “google nest thermostat”, “googlenest”, “nest thermostat” and “store google com”, summed into one figure.
- **TP-Link**: Measured on the search terms “router tp-link”, “tp link”, “tp link deco”, “tp link router”, “tp-link”, “tp-link com” and “tp-link wifi router”, summed into one figure.

- [Google Nest profile](/demand/global-en/brands/google-nest)
- [TP-Link profile](/demand/global-en/brands/tp-link)
- [All mesh wifi brands worldwide](/demand/global-en/categories/mesh-wifi-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Nest or TP-Link?

In August 2026, TP-Link had more branded searches than Google Nest among mesh wifi brands worldwide. TP-Link was estimated to have 2M branded searches compared to Google Nest’s 457K, and held a 60.1% Share of Search versus Google Nest’s 13.8%.

## Cite this page

Brandwave. "Google Nest vs TP-Link: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/google-nest-vs-tp-link

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-nest-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.