--- title: "Google Nest vs TP-Link Tapo: Which is searched more?" description: "Is Google Nest or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-nest-vs-tp-link-tapo" publisher: "Brandwave" --- # Google Nest vs TP-Link Tapo: Which is searched more? Is Google Nest or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Nest and TP-Link Tapo - **Competitive set**: Home security camera brands - **Market**: Global - **Month measured**: Sep 2026 - **Google Nest Share of Search**: 7.8% - **TP-Link Tapo Share of Search**: 8.7% ## Is Google Nest or TP-Link Tapo more popular in search? - In September 2026, TP-Link Tapo had more branded searches than Google Nest among home security camera brands worldwide. TP-Link Tapo had about 275,000 branded searches, while Google Nest had 246,000. TP-Link Tapo made up 8.7% of all home security camera brand searches we track, and Google Nest accounted for 7.8%. - The lead changed hands once in the 12 months ending September 2026: TP-Link Tapo took it in July 2026. - Across the 12 months ending September 2026, Google Nest’s share of searches among home security camera brands worldwide moved from 10.4% to 7.8%, and its estimated monthly branded searches moved from 368K to 246K. - Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands worldwide moved from 6.4% to 8.7%, and its estimated monthly branded searches moved from 226K to 275K. ## Top home security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Google Nest was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Google Nest was listed before TP-Link Tapo in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eufy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Reolink | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Ring | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | TP-Link Tapo | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Google Nest | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Arlo | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Wyze | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about home security camera brands - Asked ChatGPT "Which security camera brand should I buy?": 1. Reolink, 2. Eufy, 3. Ring, 4. TP-Link Tapo - Asked ChatGPT "What are the best home security camera brands?": 1. Reolink, 2. Ring, 3. Eufy, 4. Google Nest, 5. TP-Link Tapo, 6. Arlo - Asked ChatGPT "What's the best security camera brand for house security?": 1. Reolink, 2. Eufy, 3. Ring, 4. Google Nest, 5. Arlo - Searched Google, AI Overview "best home security camera": 1. Ring, 2. Google Nest, 3. Eufy, 4. Wyze, 5. TP-Link Tapo - Searched Google, AI Overview "wireless security camera": 1. TP-Link Tapo, 2. Eufy, 3. Arlo Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for home security camera brands worldwide in September 2026? - In September 2026, Google Nest rose from 7th to 6th among home security camera brands worldwide. - Estimated monthly branded searches for TP-Link Tapo worldwide rose 22% over 12 measured months, from 226K to 275K in September 2026. ## Month by month | Month | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank | TP-Link Tapo estimated searches | TP-Link Tapo Share of Search | TP-Link Tapo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 10.4% | 5 | 226K | 6.4% | 7 | | Nov 2025 | 450K | 11.3% | 5 | 239K | 6% | 7 | | Dec 2025 | 450K | 12.2% | 4 | 239K | 6.5% | 7 | | Jan 2026 | 368K | 10.5% | 5 | 275K | 7.8% | 7 | | Feb 2026 | 301K | 9.3% | 5 | 226K | 6.9% | 7 | | Mar 2026 | 246K | 7.8% | 6 | 239K | 7.6% | 7 | | Apr 2026 | 246K | 7.8% | 6 | 226K | 7.2% | 7 | | May 2026 | 301K | 9.4% | 5 | 275K | 8.6% | 7 | | Jun 2026 | 301K | 8.9% | 5 | 275K | 8.2% | 6 | | Jul 2026 | 246K | 7.7% | 6 | 275K | 8.6% | 5 | | Aug 2026 | 246K | 7.4% | 7 | 275K | 8.3% | 5 | | Sep 2026 | 246K | 7.8% | 6 | 275K | 8.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Nest’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Nest**: Measured on the search term “google nest”. - **TP-Link Tapo**: Measured on the search terms “tapo camera” and “tp link tapo”, summed into one figure. - [Google Nest profile](/demand/global-en/brands/google-nest) - [TP-Link Tapo profile](/demand/global-en/brands/tp-link-tapo) - [All home security camera brands worldwide](/demand/global-en/categories/home-security-camera-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Nest or TP-Link Tapo more popular in search? In September 2026, TP-Link Tapo had more branded searches than Google Nest among home security camera brands worldwide. TP-Link Tapo had about 275,000 branded searches, while Google Nest had 246,000. TP-Link Tapo made up 8.7% of all home security camera brand searches we track, and Google Nest accounted for 7.8%. ## Cite this page Brandwave. "Google Nest vs TP-Link Tapo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-nest-vs-tp-link-tapo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-nest-vs-tp-link-tapo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.