---
title: "Google Nest vs Reolink: Which is more popular by branded search?"
description: "Which is more popular in search, Google Nest or Reolink? Compare estimated monthly branded-search demand and Share of Search inside the Video doorbell brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-nest-vs-reolink"
publisher: "Brandwave"
---

# Google Nest vs Reolink: Which is more popular by branded search?

Which is more popular in search, Google Nest or Reolink? Compare estimated monthly branded-search demand and Share of Search inside the Video doorbell brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Nest and Reolink
- **Competitive set**: Video doorbell brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Google Nest Share of Search**: 12%
- **Reolink Share of Search**: 13.8%

## Which is more popular in search, Google Nest or Reolink?

- In August 2026, Reolink had more branded searches than Google Nest among video doorbell brands worldwide. Reolink was estimated to have 524K branded searches compared to Google Nest’s 457K, and held a 13.8% Share of Search versus Google Nest’s 12%.
- The lead changed hands once in the 11 months ending August 2026: Reolink took it in March 2026.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among video doorbell brands worldwide moved from 17.3% to 12%, and its estimated monthly branded searches moved from 717K to 457K.
- Across the 11 months ending August 2026, Reolink’s estimated Share of Search among video doorbell brands worldwide moved from 12% to 13.8%, and its estimated monthly branded searches moved from 497K to 524K.

## How did search popularity change for video doorbell brands worldwide in August 2026?

- In August 2026, Google Nest lost estimated Share of Search among video doorbell brands worldwide, from 13.8% to 12%.

## Month by month

| Month | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank | Reolink estimated searches | Reolink Share of Search | Reolink rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 717K | 17.3% | 3 | 497K | 12% | 4 |
| Nov 2025 | 821K | 17% | 3 | 606K | 12.6% | 4 |
| Dec 2025 | 754K | 16.4% | 3 | 508K | 11% | 4 |
| Jan 2026 | 668K | 15.6% | 3 | 496K | 11.6% | 4 |
| Feb 2026 | 505K | 13.6% | 3 | 428K | 11.6% | 5 |
| Mar 2026 | 425K | 11.6% | 5 | 498K | 13.6% | 3 |
| Apr 2026 | 425K | 12.2% | 5 | 494K | 14.2% | 3 |
| May 2026 | 500K | 13.3% | 4 | 503K | 13.4% | 3 |
| Jun 2026 | 528K | 13.2% | 4 | 538K | 13.5% | 3 |
| Jul 2026 | 506K | 13.8% | 4 | 523K | 14.2% | 3 |
| Aug 2026 | 457K | 12% | 4 | 524K | 13.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Nest’s and Reolink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Nest**: Measured on the search terms “google nest”, “google nest thermostat”, “googlenest”, “nest thermostat” and “store google com”, summed into one figure.
- **Reolink**: Measured on the search terms “camera reolink”, “reolink”, “reolink argus”, “reolink com”, “reolink duo”, “reolink go”, “reolink home security”, “reolink security camera” and “reolink trackmix”, summed into one figure.

- [Google Nest profile](/demand/global-en/brands/google-nest)
- [Reolink profile](/demand/global-en/brands/reolink)
- [All video doorbell brands worldwide](/demand/global-en/categories/video-doorbell-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Nest or Reolink?

In August 2026, Reolink had more branded searches than Google Nest among video doorbell brands worldwide. Reolink was estimated to have 524K branded searches compared to Google Nest’s 457K, and held a 13.8% Share of Search versus Google Nest’s 12%.

## Cite this page

Brandwave. "Google Nest vs Reolink: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/google-nest-vs-reolink

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-nest-vs-reolink. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.