---
title: "Google Nest vs Quell: Which is searched more?"
description: "Which is more popular in search, Google Nest or Quell? Compare estimated monthly branded-search demand and Share of Search inside the Smoke alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-nest-vs-quell-fire"
publisher: "Brandwave"
---

# Google Nest vs Quell: Which is searched more?

Which is more popular in search, Google Nest or Quell? Compare estimated monthly branded-search demand and Share of Search inside the Smoke alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Nest and Quell
- **Competitive set**: Smoke alarm brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Google Nest Share of Search**: 59.7%
- **Quell Share of Search**: 21.9%

## Which is more popular in search, Google Nest or Quell?

- In September 2026, Google Nest had more branded searches than Quell among smoke alarm brands worldwide. Google Nest was estimated to have 246K branded searches compared to Quell’s 90.5K, and held a 59.7% Share of Search versus Quell’s 21.9%.
- The lead changed hands 2 times in the 12 months ending September 2026: Quell took it in June 2026, Google Nest took it in July 2026.
- Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among smoke alarm brands worldwide moved from 69% to 59.7%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, Quell’s estimated Share of Search among smoke alarm brands worldwide moved from 17% to 21.9%, and its estimated monthly branded searches held steady at 90.5K.

## How did search popularity change for smoke alarm brands worldwide in September 2026?

- In September 2026, Quell gained estimated Share of Search among smoke alarm brands worldwide, from 19% to 21.9%.
- In September 2026, Google Nest lost estimated Share of Search among smoke alarm brands worldwide, from 63.1% to 59.7%.

## Month by month

| Month | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank | Quell estimated searches | Quell Share of Search | Quell rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 69% | 1 | 90.5K | 17% | 2 |
| Nov 2025 | 450K | 73.1% | 1 | 90.5K | 14.7% | 2 |
| Dec 2025 | 450K | 73.9% | 1 | 90.5K | 14.9% | 2 |
| Jan 2026 | 368K | 65.5% | 1 | 110K | 19.6% | 2 |
| Feb 2026 | 301K | 66% | 1 | 90.5K | 19.9% | 2 |
| Mar 2026 | 246K | 60.4% | 1 | 90.5K | 22.2% | 2 |
| Apr 2026 | 246K | 60.4% | 1 | 90.5K | 22.2% | 2 |
| May 2026 | 301K | 68.1% | 1 | 74K | 16.7% | 2 |
| Jun 2026 | 301K | 41% | 2 | 368K | 50.1% | 1 |
| Jul 2026 | 246K | 64.4% | 1 | 74K | 19.4% | 2 |
| Aug 2026 | 246K | 63.1% | 1 | 74K | 19% | 2 |
| Sep 2026 | 246K | 59.7% | 1 | 90.5K | 21.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Nest’s and Quell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Nest**: Measured on the search term “google nest”.
- **Quell**: Measured on the search term “quell”.

- [Google Nest profile](/demand/global-en/brands/google-nest)
- [Quell profile](/demand/global-en/brands/quell-fire)
- [All smoke alarm brands worldwide](/demand/global-en/categories/smoke-alarm-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Nest or Quell?

In September 2026, Google Nest had more branded searches than Quell among smoke alarm brands worldwide. Google Nest was estimated to have 246K branded searches compared to Quell’s 90.5K, and held a 59.7% Share of Search versus Quell’s 21.9%.

## Cite this page

Brandwave. "Google Nest vs Quell: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-nest-vs-quell-fire

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-nest-vs-quell-fire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.