---
title: "Google Maps Platform vs HERE Technologies: Which is more popular by branded search?"
description: "Which is more popular in search, Google Maps Platform or HERE Technologies? Compare estimated monthly branded-search demand and Share of Search inside the Geolocation APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-maps-platform-vs-here-technologies"
publisher: "Brandwave"
---

# Google Maps Platform vs HERE Technologies: Which is more popular by branded search?

Which is more popular in search, Google Maps Platform or HERE Technologies? Compare estimated monthly branded-search demand and Share of Search inside the Geolocation APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Maps Platform and HERE Technologies
- **Competitive set**: Geolocation APIs
- **Market**: Global
- **Month measured**: Aug 2026
- **Google Maps Platform Share of Search**: 10.1%
- **HERE Technologies Share of Search**: 0.49%

## Which is more popular in search, Google Maps Platform or HERE Technologies?

- In August 2026, Google Maps Platform had more branded searches than HERE Technologies among geolocation APIs worldwide. Google Maps Platform was estimated to have 49.5K branded searches compared to HERE Technologies’ 2.4K, and held a 10.1% Share of Search versus HERE Technologies’ 0.49%.
- Google Maps Platform was ahead of HERE Technologies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among geolocation APIs worldwide moved from 18.8% to 10.1%, and its estimated monthly branded searches moved from 110K to 49.5K.
- Across the 11 months ending August 2026, HERE Technologies’ estimated Share of Search among geolocation APIs worldwide moved from 0.41% to 0.49%, and its estimated monthly branded searches held steady at 2.4K.

## How did search popularity change for geolocation APIs worldwide in August 2026?

- In August 2026, Google Maps Platform gained estimated Share of Search among geolocation APIs worldwide, from 5.9% to 10.1%.

## Month by month

| Month | Google Maps Platform estimated searches | Google Maps Platform Share of Search | Google Maps Platform rank | HERE Technologies estimated searches | HERE Technologies Share of Search | HERE Technologies rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 18.8% | 3 | 2.4K | 0.41% | 5 |
| Nov 2025 | 90.5K | 17.8% | 3 | 1.9K | 0.37% | 5 |
| Dec 2025 | 74K | 16% | 3 | 2.4K | 0.52% | 5 |
| Jan 2026 | 90.5K | 17.8% | 3 | 2.4K | 0.47% | 5 |
| Feb 2026 | 60.5K | 12.7% | 3 | 1.9K | 0.4% | 5 |
| Mar 2026 | 60.5K | 12.6% | 3 | 1.9K | 0.4% | 5 |
| Apr 2026 | 60.5K | 11.4% | 3 | 1.9K | 0.36% | 5 |
| May 2026 | 60.5K | 11.4% | 3 | 1.9K | 0.36% | 5 |
| Jun 2026 | 60.5K | 13.5% | 3 | 2.4K | 0.54% | 5 |
| Jul 2026 | 60.5K | 5.9% | 3 | 2.4K | 0.23% | 5 |
| Aug 2026 | 49.5K | 10.1% | 3 | 2.4K | 0.49% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Maps Platform’s and HERE Technologies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Maps Platform**: Measured on the search term “google maps api”.
- **HERE Technologies**: Measured on the search term “here com”.

- [Google Maps Platform profile](/demand/global-en/brands/google-maps-platform)
- [HERE Technologies profile](/demand/global-en/brands/here-technologies)
- [All geolocation APIs worldwide](/demand/global-en/categories/geolocation-apis): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Maps Platform or HERE Technologies?

In August 2026, Google Maps Platform had more branded searches than HERE Technologies among geolocation APIs worldwide. Google Maps Platform was estimated to have 49.5K branded searches compared to HERE Technologies’ 2.4K, and held a 10.1% Share of Search versus HERE Technologies’ 0.49%.

## Cite this page

Brandwave. "Google Maps Platform vs HERE Technologies: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/google-maps-platform-vs-here-technologies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-maps-platform-vs-here-technologies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.