---
title: "Google Keyword Planner vs Semrush: Which is searched more?"
description: "Is Google Keyword Planner or Semrush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keyword research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-keyword-planner-vs-semrush"
publisher: "Brandwave"
---

# Google Keyword Planner vs Semrush: Which is searched more?

Is Google Keyword Planner or Semrush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keyword research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Keyword Planner and Semrush
- **Competitive set**: Keyword research tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Google Keyword Planner Share of Search**: 18.4%
- **Semrush Share of Search**: 43.3%

## Is Google Keyword Planner or Semrush more popular in search?

- In September 2026, Semrush had more branded searches than Google Keyword Planner among keyword research tools worldwide. Semrush had about 838,000 branded searches, while Google Keyword Planner had 356,000. Semrush made up 43.3% of all keyword research tool searches we track, and Google Keyword Planner accounted for 18.4%.
- Semrush was ahead of Google Keyword Planner in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Keyword Planner’s share of searches among keyword research tools worldwide moved from 18.7% to 18.4%, and its estimated monthly branded searches moved from 436K to 356K.
- Across the 12 months ending September 2026, Semrush’s share of searches among keyword research tools worldwide moved from 35.9% to 43.3%, and its estimated monthly branded searches held steady at 838K.

## How did search popularity change for keyword research tools worldwide in September 2026?

- In September 2026, Google Keyword Planner overtook Ahrefs to rank 2nd among keyword research tools worldwide, with 18.4% of the searches.
- In September 2026, Semrush gained share of searches among keyword research tools worldwide, from 38.5% to 43.3%.

## Month by month

| Month | Google Keyword Planner estimated searches | Google Keyword Planner Share of Search | Google Keyword Planner rank | Semrush estimated searches | Semrush Share of Search | Semrush rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 436K | 18.7% | 3 | 838K | 35.9% | 1 |
| Nov 2025 | 381K | 17.1% | 3 | 845K | 37.9% | 1 |
| Dec 2025 | 311K | 17.3% | 2 | 691K | 38.5% | 1 |
| Jan 2026 | 356K | 17.3% | 3 | 688K | 33.5% | 1 |
| Feb 2026 | 356K | 17.9% | 3 | 691K | 34.7% | 1 |
| Mar 2026 | 356K | 12.6% | 3 | 1.5M | 52.9% | 1 |
| Apr 2026 | 356K | 15.3% | 3 | 897K | 38.6% | 1 |
| May 2026 | 356K | 17.2% | 3 | 723K | 34.9% | 1 |
| Jun 2026 | 337K | 16.8% | 3 | 747K | 37.3% | 1 |
| Jul 2026 | 411K | 19.7% | 3 | 723K | 34.7% | 1 |
| Aug 2026 | 337K | 17.7% | 3 | 734K | 38.5% | 1 |
| Sep 2026 | 356K | 18.4% | 2 | 838K | 43.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Keyword Planner’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Keyword Planner**: Measured on the search terms “google keyword planner” and “keyword planner”, summed into one figure.
- **Semrush**: Measured on the search terms “semrush” and “semrush seo tool”, summed into one figure.

- [Google Keyword Planner profile](/demand/global-en/brands/google-keyword-planner)
- [Semrush profile](/demand/global-en/brands/semrush)
- [All keyword research tools worldwide](/demand/global-en/categories/keyword-research-tools): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Google Keyword Planner or Semrush more popular in search?

In September 2026, Semrush had more branded searches than Google Keyword Planner among keyword research tools worldwide. Semrush had about 838,000 branded searches, while Google Keyword Planner had 356,000. Semrush made up 43.3% of all keyword research tool searches we track, and Google Keyword Planner accounted for 18.4%.

## Cite this page

Brandwave. "Google Keyword Planner vs Semrush: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-keyword-planner-vs-semrush

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-keyword-planner-vs-semrush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.