--- title: "Google Keyword Planner vs Moz: Which is searched more?" description: "Is Google Keyword Planner or Moz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keyword research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-keyword-planner-vs-moz" publisher: "Brandwave" --- # Google Keyword Planner vs Moz: Which is searched more? Is Google Keyword Planner or Moz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keyword research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Keyword Planner and Moz - **Competitive set**: Keyword research tools - **Market**: Global - **Month measured**: Sep 2026 - **Google Keyword Planner Share of Search**: 18.4% - **Moz Share of Search**: 5.7% ## Is Google Keyword Planner or Moz more popular in search? - In September 2026, Google Keyword Planner had more branded searches than Moz among keyword research tools worldwide. Google Keyword Planner had about 356,000 branded searches, while Moz had 110,000. Google Keyword Planner made up 18.4% of all keyword research tool searches we track, and Moz accounted for 5.7%. - Google Keyword Planner was ahead of Moz in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Keyword Planner’s share of searches among keyword research tools worldwide moved from 18.7% to 18.4%, and its estimated monthly branded searches moved from 436K to 356K. - Across the 12 months ending September 2026, Moz’s share of searches among keyword research tools worldwide moved from 5.8% to 5.7%, and its estimated monthly branded searches moved from 135K to 110K. ## Top keyword research tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Keyword Planner appeared in all five answers. Moz did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Semrush | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Keyword Planner | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ahrefs | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | KWFinder | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ubersuggest | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | AnswerThePublic | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Moz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about keyword research tools - Asked ChatGPT "Which keyword research tool should I use?": 1. Semrush, 2. Ahrefs, 3. Google Keyword Planner, 4. KWFinder - Asked ChatGPT "What are the best keyword research tools?": 1. Ahrefs, 2. Semrush, 3. Google Keyword Planner, 4. KWFinder, 5. Ubersuggest, 6. AnswerThePublic - Asked ChatGPT "What's the best keyword research tool for search optimisation?": 1. Semrush, 2. Ahrefs, 3. Google Keyword Planner, 4. KWFinder - Searched Google, AI Overview "keyword research tools": 1. Google Keyword Planner, 2. Ahrefs, 3. AnswerThePublic, 4. Semrush, 5. Ubersuggest - Searched Google, AI Overview "seo keyword tool": 1. Semrush, 2. Google Keyword Planner, 3. Ubersuggest Not named in any answer: Moz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for keyword research tools worldwide in September 2026? - In September 2026, Google Keyword Planner overtook Ahrefs to rank 2nd among keyword research tools worldwide, with 18.4% of the searches. - In September 2026, Moz lost share of searches among keyword research tools worldwide, from 7.1% to 5.7%. ## Month by month | Month | Google Keyword Planner estimated searches | Google Keyword Planner Share of Search | Google Keyword Planner rank | Moz estimated searches | Moz Share of Search | Moz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 436K | 18.7% | 3 | 135K | 5.8% | 6 | | Nov 2025 | 381K | 17.1% | 3 | 135K | 6% | 6 | | Dec 2025 | 311K | 17.3% | 2 | 135K | 7.5% | 6 | | Jan 2026 | 356K | 17.3% | 3 | 135K | 6.6% | 6 | | Feb 2026 | 356K | 17.9% | 3 | 110K | 5.5% | 6 | | Mar 2026 | 356K | 12.6% | 3 | 110K | 3.9% | 6 | | Apr 2026 | 356K | 15.3% | 3 | 135K | 5.8% | 6 | | May 2026 | 356K | 17.2% | 3 | 135K | 6.5% | 6 | | Jun 2026 | 337K | 16.8% | 3 | 135K | 6.7% | 6 | | Jul 2026 | 411K | 19.7% | 3 | 135K | 6.5% | 6 | | Aug 2026 | 337K | 17.7% | 3 | 135K | 7.1% | 6 | | Sep 2026 | 356K | 18.4% | 2 | 110K | 5.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Keyword Planner’s and Moz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Keyword Planner**: Measured on the search terms “google keyword planner” and “keyword planner”, summed into one figure. - **Moz**: Measured on the search term “moz”. - [Google Keyword Planner profile](/demand/global-en/brands/google-keyword-planner) - [Moz profile](/demand/global-en/brands/moz) - [All keyword research tools worldwide](/demand/global-en/categories/keyword-research-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Keyword Planner or Moz more popular in search? In September 2026, Google Keyword Planner had more branded searches than Moz among keyword research tools worldwide. Google Keyword Planner had about 356,000 branded searches, while Moz had 110,000. Google Keyword Planner made up 18.4% of all keyword research tool searches we track, and Moz accounted for 5.7%. ## Cite this page Brandwave. "Google Keyword Planner vs Moz: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-keyword-planner-vs-moz This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-keyword-planner-vs-moz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.