---
title: "Google Keyword Planner vs Google Search Console: Which is searched more?"
description: "Is Google Keyword Planner or Google Search Console more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-keyword-planner-vs-google-search-console"
publisher: "Brandwave"
---

# Google Keyword Planner vs Google Search Console: Which is searched more?

Is Google Keyword Planner or Google Search Console more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Keyword Planner and Google Search Console
- **Competitive set**: SEO tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Google Keyword Planner Share of Search**: 5.9%
- **Google Search Console Share of Search**: 68.1%

## Is Google Keyword Planner or Google Search Console more popular in search?

- In September 2026, Google Search Console had more branded searches than Google Keyword Planner among SEO tools worldwide. Google Search Console had about 4.1 million branded searches, while Google Keyword Planner had 356,000. Google Search Console made up 68.1% of all SEO tool searches we track, and Google Keyword Planner accounted for 5.9%.
- Google Search Console was ahead of Google Keyword Planner in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Keyword Planner’s share of searches among SEO tools worldwide moved from 8.6% to 5.9%, and its estimated monthly branded searches moved from 436K to 356K.
- Across the 12 months ending September 2026, Google Search Console’s share of searches among SEO tools worldwide moved from 54.2% to 68.1%, and its estimated monthly branded searches moved from 2.7M to 4.1M.

## Top SEO tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Search Console was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Keyword Planner was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Google Search Console was listed before Google Keyword Planner in four out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Semrush | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Ahrefs | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Google Search Console | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Screaming Frog | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| SE Ranking | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Google Keyword Planner | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| AnswerThePublic | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Mangools | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Moz Pro | 9th | 2 of 3 | 0 of 2 | 2 of 5 |
| Ubersuggest | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Serpstat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about SEO tools

- Asked ChatGPT "Which SEO tool should I use?": 1. Semrush, 2. Ahrefs, 3. Google Search Console, 4. SE Ranking, 5. Screaming Frog
- Asked ChatGPT "What are the best SEO tools?": 1. Semrush, 2. Ahrefs, 3. Google Search Console, 4. Screaming Frog, 5. SE Ranking, 6. Moz Pro
- Asked ChatGPT "What's the best SEO tool for search marketing?": 1. Semrush, 2. Ahrefs, 3. Google Search Console, 4. Screaming Frog, 5. Moz Pro
- Searched Google, AI Overview "seo tools": 1. Semrush, 2. Ahrefs, 3. SE Ranking, 4. Screaming Frog, 5. Google Search Console, 6. Mangools, 7. AnswerThePublic, 8. Google Keyword Planner
- Searched Google, AI Overview "keyword research tool": 1. Google Keyword Planner, 2. Ahrefs, 3. AnswerThePublic, 4. Semrush, 5. Ubersuggest

Not named in any answer: Serpstat.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for SEO tools worldwide in September 2026?

- In September 2026, Google Search Console lost share of searches among SEO tools worldwide, from 69.4% to 68.1%.
- Estimated monthly branded searches for Google Keyword Planner worldwide fell 18.3% over 12 measured months, from 436K to 356K in September 2026.

## Month by month

| Month | Google Keyword Planner estimated searches | Google Keyword Planner Share of Search | Google Keyword Planner rank | Google Search Console estimated searches | Google Search Console Share of Search | Google Search Console rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 436K | 8.6% | 4 | 2.7M | 54.2% | 1 |
| Nov 2025 | 381K | 7.7% | 3 | 2.7M | 55.4% | 1 |
| Dec 2025 | 311K | 6.9% | 3 | 2.7M | 60.8% | 1 |
| Jan 2026 | 356K | 6.6% | 4 | 3.4M | 62.3% | 1 |
| Feb 2026 | 356K | 7.5% | 4 | 2.7M | 58% | 1 |
| Mar 2026 | 356K | 5.8% | 4 | 3.4M | 54.2% | 1 |
| Apr 2026 | 356K | 6.4% | 4 | 3.4M | 60% | 1 |
| May 2026 | 356K | 6.6% | 4 | 3.4M | 62.3% | 1 |
| Jun 2026 | 337K | 5.6% | 3 | 4.1M | 68.3% | 1 |
| Jul 2026 | 411K | 6.9% | 3 | 4.1M | 68.5% | 1 |
| Aug 2026 | 337K | 5.7% | 3 | 4.1M | 69.4% | 1 |
| Sep 2026 | 356K | 5.9% | 3 | 4.1M | 68.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Keyword Planner’s and Google Search Console’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Keyword Planner**: Measured on the search terms “google keyword planner” and “keyword planner”, summed into one figure.
- **Google Search Console**: Measured on the search term “google search console”.

- [Google Keyword Planner profile](/demand/global-en/brands/google-keyword-planner)
- [Google Search Console profile](/demand/global-en/brands/google-search-console)
- [All SEO tools worldwide](/demand/global-en/categories/seo-tools): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Google Keyword Planner or Google Search Console more popular in search?

In September 2026, Google Search Console had more branded searches than Google Keyword Planner among SEO tools worldwide. Google Search Console had about 4.1 million branded searches, while Google Keyword Planner had 356,000. Google Search Console made up 68.1% of all SEO tool searches we track, and Google Keyword Planner accounted for 5.9%.

## Cite this page

Brandwave. "Google Keyword Planner vs Google Search Console: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-keyword-planner-vs-google-search-console

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-keyword-planner-vs-google-search-console. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.