---
title: "Google Keep vs OneNote: Which is searched more?"
description: "Is Google Keep or OneNote more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Note taking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-keep-vs-onenote"
publisher: "Brandwave"
---

# Google Keep vs OneNote: Which is searched more?

Is Google Keep or OneNote more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Note taking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Keep and OneNote
- **Competitive set**: Note taking apps
- **Market**: Global
- **Month measured**: Sep 2026
- **Google Keep Share of Search**: 32.1%
- **OneNote Share of Search**: 39.2%

## Is Google Keep or OneNote more popular in search?

- In September 2026, OneNote had more branded searches than Google Keep among note taking apps worldwide. OneNote had about 1.8 million branded searches, while Google Keep had 1.5 million. OneNote made up 39.2% of all note taking app searches we track, and Google Keep accounted for 32.1%.
- The lead changed hands 2 times in the 12 months ending September 2026: Google Keep took it in December 2025, OneNote took it in September 2026.
- Across the 12 months ending September 2026, Google Keep’s share of searches among note taking apps worldwide moved from 32.5% to 32.1%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, OneNote’s share of searches among note taking apps worldwide moved from 39.7% to 39.2%, and its estimated monthly branded searches held steady at 1.8M.

## Top note taking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OneNote was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Keep was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OneNote was listed before Google Keep in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| OneNote | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Notion | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Apple Notes | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Obsidian | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Google Keep | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Goodnotes | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Evernote | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Roam Research | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about note taking apps

- Asked ChatGPT "Which note taking app should I use?": 1. Apple Notes, 2. OneNote, 3. Notion, 4. Obsidian, 5. Google Keep
- Asked ChatGPT "What are the best note taking apps?": 1. Notion, 2. Obsidian, 3. OneNote, 4. Apple Notes, 5. Google Keep, 6. Evernote
- Asked ChatGPT "What's the best note taking app for class notes?": 1. OneNote, 2. Goodnotes, 3. Notion
- Searched Google, AI Overview "note taking app": 1. OneNote, 2. Apple Notes, 3. Google Keep, 4. Notion, 5. Obsidian, 6. Evernote, 7. Goodnotes
- Searched Google, AI Overview "note app": named none of the brands we track

Not named in any answer: Bear and Roam Research.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for note taking apps worldwide in September 2026?

- In September 2026, OneNote overtook Google Keep to become the leader among note taking apps worldwide, with 39.2% of the searches.
- In September 2026, Google Keep lost share of searches among note taking apps worldwide, from 39.2% to 32.1%.

## Month by month

| Month | Google Keep estimated searches | Google Keep Share of Search | Google Keep rank | OneNote estimated searches | OneNote Share of Search | OneNote rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 32.5% | 2 | 1.8M | 39.7% | 1 |
| Nov 2025 | 1.5M | 36.3% | 1 | 1.5M | 36.3% | 2 |
| Dec 2025 | 1.2M | 38.1% | 1 | 1M | 31.2% | 2 |
| Jan 2026 | 1.5M | 35.3% | 1 | 1.5M | 35.3% | 2 |
| Feb 2026 | 1.5M | 37.5% | 1 | 1.5M | 37.5% | 2 |
| Mar 2026 | 1.5M | 37.5% | 1 | 1.5M | 37.5% | 2 |
| Apr 2026 | 1.5M | 37.5% | 1 | 1.5M | 37.5% | 2 |
| May 2026 | 1.5M | 40.6% | 1 | 1.2M | 33% | 2 |
| Jun 2026 | 1.5M | 41.6% | 1 | 1.2M | 33.8% | 2 |
| Jul 2026 | 1.2M | 39.6% | 1 | 1M | 32.4% | 2 |
| Aug 2026 | 1.5M | 39.2% | 1 | 1.2M | 31.9% | 2 |
| Sep 2026 | 1.5M | 32.1% | 2 | 1.8M | 39.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Keep’s and OneNote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Keep**: Measured on the search term “google keep”.
- **OneNote**: Measured on the search term “onenote”.

- [Google Keep profile](/demand/global-en/brands/google-keep)
- [OneNote profile](/demand/global-en/brands/onenote)
- [All note taking apps worldwide](/demand/global-en/categories/note-taking-apps): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Google Keep or OneNote more popular in search?

In September 2026, OneNote had more branded searches than Google Keep among note taking apps worldwide. OneNote had about 1.8 million branded searches, while Google Keep had 1.5 million. OneNote made up 39.2% of all note taking app searches we track, and Google Keep accounted for 32.1%.

## Cite this page

Brandwave. "Google Keep vs OneNote: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-keep-vs-onenote

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-keep-vs-onenote. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
