---
title: "Google Forms vs Qualtrics: Which is more popular by branded search?"
description: "Which is more popular in search, Google Forms or Qualtrics? Compare estimated monthly branded-search demand and Share of Search inside the Survey platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-forms-vs-qualtrics"
publisher: "Brandwave"
---

# Google Forms vs Qualtrics: Which is more popular by branded search?

Which is more popular in search, Google Forms or Qualtrics? Compare estimated monthly branded-search demand and Share of Search inside the Survey platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Forms and Qualtrics
- **Competitive set**: Survey platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Google Forms Share of Search**: 89.3%
- **Qualtrics Share of Search**: 1.8%

## Which is more popular in search, Google Forms or Qualtrics?

- In August 2026, Google Forms had more branded searches than Qualtrics among survey platforms worldwide. Google Forms was estimated to have 12.2M branded searches compared to Qualtrics’ 247K, and held an 89.3% Share of Search versus Qualtrics’ 1.8%.
- Google Forms was ahead of Qualtrics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among survey platforms worldwide moved from 85.7% to 89.3%, and its estimated monthly branded searches moved from 12.1M to 12.2M.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey platforms worldwide moved from 2.6% to 1.8%, and its estimated monthly branded searches moved from 369K to 247K.

## How did search popularity change for survey platforms worldwide in August 2026?

- In August 2026, Google Forms gained estimated Share of Search among survey platforms worldwide, from 87.3% to 89.3%.
- Estimated monthly branded searches for Qualtrics worldwide fell 33.1% over 11 measured months, from 369K to 247K in August 2026.

## Month by month

| Month | Google Forms estimated searches | Google Forms Share of Search | Google Forms rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1M | 85.7% | 1 | 369K | 2.6% | 5 |
| Nov 2025 | 12.1M | 85.8% | 1 | 369K | 2.6% | 5 |
| Dec 2025 | 10M | 86.9% | 1 | 247K | 2.1% | 5 |
| Jan 2026 | 12M | 86.7% | 1 | 302K | 2.2% | 5 |
| Feb 2026 | 12.1M | 87.6% | 1 | 302K | 2.2% | 5 |
| Mar 2026 | 12.3M | 85.9% | 1 | 369K | 2.6% | 5 |
| Apr 2026 | 14.7M | 88.5% | 1 | 369K | 2.2% | 5 |
| May 2026 | 12.2M | 88% | 1 | 302K | 2.2% | 5 |
| Jun 2026 | 12.1M | 88.2% | 1 | 247K | 1.8% | 5 |
| Jul 2026 | 10.1M | 87.3% | 1 | 247K | 2.1% | 5 |
| Aug 2026 | 12.2M | 89.3% | 1 | 247K | 1.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Forms’ and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Forms**: Measured on the search terms “form google forms”, “forms google”, “google form”, “google form builder”, “google form for quiz”, “Google Forms”, “google forms application”, “google forms apps”, “google forms com”, “google forms create”, “google forms making”, “google forms quiz”, “google forms survey”, “google forms templates”, “google google forms”, “google.forms”, “googleforms” and “make a google form”, summed into one figure.
- **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics customer feedback”, “qualtrics voice of customer” and “qualtrics.com”, summed into one figure.

- [Google Forms profile](/demand/global-en/brands/google-forms)
- [Qualtrics profile](/demand/global-en/brands/qualtrics)
- [All survey platforms worldwide](/demand/global-en/categories/survey-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Forms or Qualtrics?

In August 2026, Google Forms had more branded searches than Qualtrics among survey platforms worldwide. Google Forms was estimated to have 12.2M branded searches compared to Qualtrics’ 247K, and held an 89.3% Share of Search versus Qualtrics’ 1.8%.

## Cite this page

Brandwave. "Google Forms vs Qualtrics: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/google-forms-vs-qualtrics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-forms-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.