---
title: "Google Flights vs Kayak: Which is more popular by branded search?"
description: "Which is more popular in search, Google Flights or Kayak? Compare estimated monthly branded-search demand and Share of Search inside the Flight comparison sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-flights-vs-kayak-travel"
publisher: "Brandwave"
---

# Google Flights vs Kayak: Which is more popular by branded search?

Which is more popular in search, Google Flights or Kayak? Compare estimated monthly branded-search demand and Share of Search inside the Flight comparison sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Flights and Kayak
- **Competitive set**: Flight comparison sites
- **Market**: Global
- **Month measured**: Aug 2026
- **Google Flights Share of Search**: 49.1%
- **Kayak Share of Search**: <0.01%

## Which is more popular in search, Google Flights or Kayak?

- In August 2026, Google Flights had more branded searches than Kayak among flight comparison sites worldwide. Google Flights was estimated to have 45.5M branded searches compared to Kayak’s 8.1K, and held a 49.1% Share of Search versus Kayak’s <0.01%.
- Google Flights was ahead of Kayak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Flights’ estimated Share of Search among flight comparison sites worldwide moved from 49% to 49.1%, and its estimated monthly branded searches held steady at 45.5M.
- Across the 11 months ending August 2026, Kayak’s estimated Share of Search among flight comparison sites worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 8.1K.

## How did search popularity change for flight comparison sites worldwide in August 2026?

Neither Google Flights nor Kayak moved beyond provider rounding among flight comparison sites in Aug 2026.

## Month by month

| Month | Google Flights estimated searches | Google Flights Share of Search | Google Flights rank | Kayak estimated searches | Kayak Share of Search | Kayak rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 45.5M | 49% | 1 | 8.1K | <0.01% | 5 |
| Nov 2025 | 45.5M | 49.2% | 1 | 6.6K | <0.01% | 5 |
| Dec 2025 | 45.5M | 54% | 1 | 6.6K | <0.01% | 5 |
| Jan 2026 | 55.6M | 49% | 1 | 6.6K | <0.01% | 5 |
| Feb 2026 | 45.5M | 49% | 1 | 8.1K | <0.01% | 5 |
| Mar 2026 | 55.6M | 54% | 1 | 12.1K | 0.01% | 5 |
| Apr 2026 | 45.5M | 49.1% | 1 | 9.9K | 0.01% | 5 |
| May 2026 | 45.5M | 49.1% | 1 | 9.9K | 0.01% | 5 |
| Jun 2026 | 45.5M | 49.1% | 1 | 8.1K | <0.01% | 5 |
| Jul 2026 | 45.5M | 49% | 1 | 8.1K | <0.01% | 5 |
| Aug 2026 | 45.5M | 49.1% | 1 | 8.1K | <0.01% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Flights’ and Kayak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Flights**: Measured on the search term “google flights”.
- **Kayak**: Measured on the search term “kayak travel”.

- [Google Flights profile](/demand/global-en/brands/google-flights)
- [Kayak profile](/demand/global-en/brands/kayak-travel)
- [All flight comparison sites worldwide](/demand/global-en/categories/flight-comparison-sites): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Flights or Kayak?

In August 2026, Google Flights had more branded searches than Kayak among flight comparison sites worldwide. Google Flights was estimated to have 45.5M branded searches compared to Kayak’s 8.1K, and held a 49.1% Share of Search versus Kayak’s <0.01%.

## Cite this page

Brandwave. "Google Flights vs Kayak: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/google-flights-vs-kayak-travel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-flights-vs-kayak-travel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.