--- title: "Google Flights vs Hotels.com: Which is searched more?" description: "Is Google Flights or Hotels.com more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-flights-vs-hotels-com" publisher: "Brandwave" --- # Google Flights vs Hotels.com: Which is searched more? Is Google Flights or Hotels.com more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Flights and Hotels.com - **Competitive set**: Online travel agencies - **Market**: Global - **Month measured**: Sep 2026 - **Google Flights Share of Search**: 28.7% - **Hotels.com Share of Search**: 0.35% ## Is Google Flights or Hotels.com more popular in search? - In September 2026, Google Flights had more branded searches than Hotels.com among online travel agencies worldwide. Google Flights had about 45.5 million branded searches, while Hotels.com had 550,000. Google Flights made up 28.7% of all online travel agency searches we track, and Hotels.com accounted for 0.35%. - Google Flights was ahead of Hotels.com in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Flights’ share of searches among online travel agencies worldwide moved from 30% to 28.7%, and its estimated monthly branded searches held steady at 45.5M. - Across the 12 months ending September 2026, Hotels.com’s share of searches among online travel agencies worldwide moved from 0.3% to 0.35%, and its estimated monthly branded searches moved from 450K to 550K. ## Top online travel agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Flights was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hotels.com was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hotels.com was listed before Google Flights in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Expedia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Booking.com | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Priceline | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Hotels.com | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Google Flights | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Kayak | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Agoda | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Vrbo | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Trip.com | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Skyscanner | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Airbnb | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online travel agencies - Asked ChatGPT "Which online travel agency should I book?": 1. Expedia, 2. Booking.com, 3. Priceline, 4. Google Flights, 5. Agoda - Asked ChatGPT "What are the best online travel agencies?": 1. Expedia, 2. Booking.com, 3. Priceline, 4. Hotels.com, 5. Trip.com, 6. Agoda, 7. Google Flights, 8. Kayak, 9. Skyscanner - Asked ChatGPT "What's the best online travel agency for trip planning?": 1. Expedia, 2. Hotels.com, 3. Vrbo, 4. Booking.com, 5. Google Flights - Searched Google, AI Overview "online travel agency": 1. Booking.com, 2. Expedia, 3. Kayak, 4. Priceline - Searched Google, AI Overview "best travel agency": 1. Booking.com, 2. Expedia Not named in any answer: Airbnb. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for online travel agencies worldwide in September 2026? - In September 2026, Google Flights gained share of searches among online travel agencies worldwide, from 26.9% to 28.7%. - Estimated monthly branded searches for Hotels.com worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026. ## Month by month | Month | Google Flights estimated searches | Google Flights Share of Search | Google Flights rank | Hotels.com estimated searches | Hotels.com Share of Search | Hotels.com rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 45.5M | 30% | 1 | 450K | 0.3% | 10 | | Nov 2025 | 45.5M | 30.1% | 1 | 368K | 0.24% | 10 | | Dec 2025 | 45.5M | 31.8% | 1 | 368K | 0.26% | 10 | | Jan 2026 | 55.6M | 30% | 1 | 450K | 0.24% | 10 | | Feb 2026 | 45.5M | 29.3% | 1 | 450K | 0.29% | 10 | | Mar 2026 | 55.6M | 31.7% | 1 | 450K | 0.26% | 10 | | Apr 2026 | 45.5M | 27.7% | 1 | 450K | 0.27% | 10 | | May 2026 | 45.5M | 27.5% | 1 | 550K | 0.33% | 10 | | Jun 2026 | 45.5M | 27.6% | 1 | 550K | 0.33% | 10 | | Jul 2026 | 45.5M | 25.7% | 2 | 673K | 0.38% | 10 | | Aug 2026 | 45.5M | 26.9% | 1 | 673K | 0.4% | 10 | | Sep 2026 | 45.5M | 28.7% | 1 | 550K | 0.35% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Flights’ and Hotels.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Flights**: Measured on the search terms “google flights” and “googleflights”, summed into one figure. - **Hotels.com**: Measured on the search term “hotels com”. - [Google Flights profile](/demand/global-en/brands/google-flights) - [Hotels.com profile](/demand/global-en/brands/hotels-com) - [All online travel agencies worldwide](/demand/global-en/categories/online-travel-agencies): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Flights or Hotels.com more popular in search? In September 2026, Google Flights had more branded searches than Hotels.com among online travel agencies worldwide. Google Flights had about 45.5 million branded searches, while Hotels.com had 550,000. Google Flights made up 28.7% of all online travel agency searches we track, and Hotels.com accounted for 0.35%. ## Cite this page Brandwave. "Google Flights vs Hotels.com: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-flights-vs-hotels-com This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-flights-vs-hotels-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.