---
title: "Google Domains vs Namecheap: Which is more popular by branded search?"
description: "Which is more popular in search, Google Domains or Namecheap? Compare estimated monthly branded-search demand and Share of Search inside the Domain name registrars set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-domains-vs-namecheap"
publisher: "Brandwave"
---

# Google Domains vs Namecheap: Which is more popular by branded search?

Which is more popular in search, Google Domains or Namecheap? Compare estimated monthly branded-search demand and Share of Search inside the Domain name registrars set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Domains and Namecheap
- **Competitive set**: Domain name registrars
- **Market**: Global
- **Month measured**: Aug 2026
- **Google Domains Share of Search**: 1.1%
- **Namecheap Share of Search**: 16.4%

## Which is more popular in search, Google Domains or Namecheap?

- In August 2026, Namecheap had more branded searches than Google Domains among domain name registrars worldwide. Namecheap was estimated to have 1.6M branded searches compared to Google Domains’ 110K, and held a 16.4% Share of Search versus Google Domains’ 1.1%.
- Namecheap was ahead of Google Domains in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Domains’ estimated Share of Search among domain name registrars worldwide moved from 2.8% to 1.1%, and its estimated monthly branded searches moved from 201K to 110K.
- Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among domain name registrars worldwide moved from 14.3% to 16.4%, and its estimated monthly branded searches moved from 1M to 1.6M.

## How did search popularity change for domain name registrars worldwide in August 2026?

- In August 2026, Namecheap gained estimated Share of Search among domain name registrars worldwide, from 15.5% to 16.4%.
- In August 2026, Google Domains fell from 5th to 6th among domain name registrars worldwide.

## Month by month

| Month | Google Domains estimated searches | Google Domains Share of Search | Google Domains rank | Namecheap estimated searches | Namecheap Share of Search | Namecheap rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 2.8% | 5 | 1M | 14.3% | 3 |
| Nov 2025 | 201K | 1.4% | 5 | 1M | 7.3% | 3 |
| Dec 2025 | 165K | 1.8% | 5 | 1M | 11.4% | 3 |
| Jan 2026 | 201K | 2.3% | 6 | 1.3M | 14.3% | 3 |
| Feb 2026 | 165K | 2.1% | 5 | 1.3M | 16% | 3 |
| Mar 2026 | 165K | 1.9% | 5 | 1.3M | 15% | 3 |
| Apr 2026 | 165K | 1.8% | 5 | 1.6M | 17.7% | 3 |
| May 2026 | 135K | 1.6% | 6 | 1.3M | 15.2% | 3 |
| Jun 2026 | 135K | 1.6% | 5 | 1.3M | 15.2% | 3 |
| Jul 2026 | 135K | 1.6% | 5 | 1.3M | 15.5% | 3 |
| Aug 2026 | 110K | 1.1% | 6 | 1.6M | 16.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Domains’ and Namecheap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Domains**: Measured on the search term “google domains”.
- **Namecheap**: Measured on the search terms “namecheap”, “namecheap ai”, “namecheap app”, “namecheap com”, “namecheap domain registration”, “namecheap domains” and “namecheap registrar”, summed into one figure.

- [Google Domains profile](/demand/global-en/brands/google-domains)
- [Namecheap profile](/demand/global-en/brands/namecheap)
- [All domain name registrars worldwide](/demand/global-en/categories/domain-name-registrars): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Domains or Namecheap?

In August 2026, Namecheap had more branded searches than Google Domains among domain name registrars worldwide. Namecheap was estimated to have 1.6M branded searches compared to Google Domains’ 110K, and held a 16.4% Share of Search versus Google Domains’ 1.1%.

## Cite this page

Brandwave. "Google Domains vs Namecheap: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/google-domains-vs-namecheap

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-domains-vs-namecheap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.