--- title: "Google Display & Video 360 vs Xandr: Which is searched more?" description: "Is Google Display & Video 360 or Xandr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-display-and-video-360-vs-xandr" publisher: "Brandwave" --- # Google Display & Video 360 vs Xandr: Which is searched more? Is Google Display & Video 360 or Xandr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Display & Video 360 and Xandr - **Competitive set**: Programmatic advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Google Display & Video 360 Share of Search**: 0.18% - **Xandr Share of Search**: 2% ## Is Google Display & Video 360 or Xandr more popular in search? - In September 2026, Xandr had more branded searches than Google Display & Video 360 among programmatic advertising platforms worldwide. Xandr had about 2,900 branded searches, while Google Display & Video 360 had 260. Xandr made up 2% of all programmatic advertising platform searches we track, and Google Display & Video 360 accounted for 0.18%. - Xandr was ahead of Google Display & Video 360 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Display & Video 360’s share of searches among programmatic advertising platforms worldwide moved from 0.19% to 0.18%, and its estimated monthly branded searches moved from 390 to 260. - Across the 12 months ending September 2026, Xandr’s share of searches among programmatic advertising platforms worldwide moved from 2.6% to 2%, and its estimated monthly branded searches moved from 5.4K to 2.9K. ## Top programmatic advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Display & Video 360 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Xandr did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Trade Desk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | StackAdapt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Display & Video 360 | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Display & Video 360 | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon DSP | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Basis Technologies | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Criteo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Xandr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MediaMath | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about programmatic advertising platforms - Asked ChatGPT "Which programmatic advertising platform should I use?": 1. StackAdapt, 2. The Trade Desk, 3. Display & Video 360, 4. Amazon DSP - Asked ChatGPT "What are the best programmatic advertising platforms?": 1. The Trade Desk, 2. Google Display & Video 360, 3. Display & Video 360, 4. Amazon DSP, 5. StackAdapt, 6. Basis Technologies, 7. Criteo - Asked ChatGPT "What's the best programmatic advertising platform for ad campaigns?": 1. The Trade Desk, 2. Google Display & Video 360, 3. Display & Video 360, 4. Amazon DSP, 5. StackAdapt, 6. Basis Technologies - Searched Google, AI Overview "programmatic advertising platform": 1. The Trade Desk, 2. Google Display & Video 360, 3. Display & Video 360, 4. Amazon DSP, 5. StackAdapt, 6. Basis Technologies - Searched Google, AI Overview "best dsp platform": 1. StackAdapt, 2. The Trade Desk, 3. Amazon DSP, 4. Google Display & Video 360, 5. Display & Video 360 Not named in any answer: Xandr and MediaMath. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for programmatic advertising platforms worldwide in September 2026? - Estimated monthly branded searches for Xandr worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026. - Estimated monthly branded searches for Google Display & Video 360 worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026. ## Month by month | Month | Google Display & Video 360 estimated searches | Google Display & Video 360 Share of Search | Google Display & Video 360 rank | Xandr estimated searches | Xandr Share of Search | Xandr rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.19% | 9 | 5.4K | 2.6% | 6 | | Nov 2025 | 390 | 0.24% | 9 | 4.4K | 2.7% | 5 | | Dec 2025 | 260 | 0.19% | 9 | 4.4K | 3.2% | 5 | | Jan 2026 | 320 | 0.18% | 9 | 4.4K | 2.5% | 5 | | Feb 2026 | 390 | 0.23% | 9 | 4.4K | 2.6% | 5 | | Mar 2026 | 480 | 0.25% | 9 | 4.4K | 2.3% | 5 | | Apr 2026 | 320 | 0.19% | 9 | 3.6K | 2.2% | 5 | | May 2026 | 390 | 0.25% | 9 | 3.6K | 2.3% | 5 | | Jun 2026 | 320 | 0.19% | 9 | 3.6K | 2.2% | 5 | | Jul 2026 | 260 | 0.18% | 9 | 2.9K | 2% | 5 | | Aug 2026 | 210 | 0.13% | 9 | 2.9K | 1.8% | 5 | | Sep 2026 | 260 | 0.18% | 9 | 2.9K | 2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Display & Video 360’s and Xandr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Display & Video 360**: Measured on the search term “google display & video 360”. - **Xandr**: Measured on the search term “xandr”. - [Google Display & Video 360 profile](/demand/global-en/brands/google-display-and-video-360) - [Xandr profile](/demand/global-en/brands/xandr) - [All programmatic advertising platforms worldwide](/demand/global-en/categories/programmatic-advertising-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Display & Video 360 or Xandr more popular in search? In September 2026, Xandr had more branded searches than Google Display & Video 360 among programmatic advertising platforms worldwide. Xandr had about 2,900 branded searches, while Google Display & Video 360 had 260. Xandr made up 2% of all programmatic advertising platform searches we track, and Google Display & Video 360 accounted for 0.18%. ## Cite this page Brandwave. "Google Display & Video 360 vs Xandr: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-display-and-video-360-vs-xandr This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-display-and-video-360-vs-xandr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.