--- title: "Google Display & Video 360 vs The Trade Desk: Which is searched more?" description: "Is Google Display & Video 360 or The Trade Desk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-display-and-video-360-vs-the-trade-desk" publisher: "Brandwave" --- # Google Display & Video 360 vs The Trade Desk: Which is searched more? Is Google Display & Video 360 or The Trade Desk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Display & Video 360 and The Trade Desk - **Competitive set**: Programmatic advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Google Display & Video 360 Share of Search**: 0.18% - **The Trade Desk Share of Search**: 34.1% ## Is Google Display & Video 360 or The Trade Desk more popular in search? - In September 2026, The Trade Desk had more branded searches than Google Display & Video 360 among programmatic advertising platforms worldwide. The Trade Desk had about 50,500 branded searches, while Google Display & Video 360 had 260. The Trade Desk made up 34.1% of all programmatic advertising platform searches we track, and Google Display & Video 360 accounted for 0.18%. - The Trade Desk was ahead of Google Display & Video 360 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Display & Video 360’s share of searches among programmatic advertising platforms worldwide moved from 0.19% to 0.18%, and its estimated monthly branded searches moved from 390 to 260. - Across the 12 months ending September 2026, The Trade Desk’s share of searches among programmatic advertising platforms worldwide moved from 29.4% to 34.1%, and its estimated monthly branded searches moved from 61.1K to 50.5K. ## Top programmatic advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Trade Desk appeared in all five answers. Google Display & Video 360 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. The Trade Desk was listed before Google Display & Video 360 in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Trade Desk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | StackAdapt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Display & Video 360 | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Display & Video 360 | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon DSP | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Basis Technologies | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Criteo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Xandr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MediaMath | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about programmatic advertising platforms - Asked ChatGPT "Which programmatic advertising platform should I use?": 1. StackAdapt, 2. The Trade Desk, 3. Display & Video 360, 4. Amazon DSP - Asked ChatGPT "What are the best programmatic advertising platforms?": 1. The Trade Desk, 2. Google Display & Video 360, 3. Display & Video 360, 4. Amazon DSP, 5. StackAdapt, 6. Basis Technologies, 7. Criteo - Asked ChatGPT "What's the best programmatic advertising platform for ad campaigns?": 1. The Trade Desk, 2. Google Display & Video 360, 3. Display & Video 360, 4. Amazon DSP, 5. StackAdapt, 6. Basis Technologies - Searched Google, AI Overview "programmatic advertising platform": 1. The Trade Desk, 2. Google Display & Video 360, 3. Display & Video 360, 4. Amazon DSP, 5. StackAdapt, 6. Basis Technologies - Searched Google, AI Overview "best dsp platform": 1. StackAdapt, 2. The Trade Desk, 3. Amazon DSP, 4. Google Display & Video 360, 5. Display & Video 360 Not named in any answer: Xandr and MediaMath. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for programmatic advertising platforms worldwide in September 2026? - In September 2026, The Trade Desk lost share of searches among programmatic advertising platforms worldwide, from 38.9% to 34.1%. - Estimated monthly branded searches for Google Display & Video 360 worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026. ## Month by month | Month | Google Display & Video 360 estimated searches | Google Display & Video 360 Share of Search | Google Display & Video 360 rank | The Trade Desk estimated searches | The Trade Desk Share of Search | The Trade Desk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.19% | 9 | 61.1K | 29.4% | 1 | | Nov 2025 | 390 | 0.24% | 9 | 50K | 30.9% | 1 | | Dec 2025 | 260 | 0.19% | 9 | 41.2K | 29.6% | 1 | | Jan 2026 | 320 | 0.18% | 9 | 61.2K | 34.7% | 1 | | Feb 2026 | 390 | 0.23% | 9 | 61.5K | 36.9% | 1 | | Mar 2026 | 480 | 0.25% | 9 | 75.6K | 39.5% | 1 | | Apr 2026 | 320 | 0.19% | 9 | 51.4K | 30.9% | 1 | | May 2026 | 390 | 0.25% | 9 | 52.4K | 33.3% | 1 | | Jun 2026 | 320 | 0.19% | 9 | 52.4K | 31.6% | 1 | | Jul 2026 | 260 | 0.18% | 9 | 43.4K | 29.8% | 2 | | Aug 2026 | 210 | 0.13% | 9 | 61.8K | 38.9% | 1 | | Sep 2026 | 260 | 0.18% | 9 | 50.5K | 34.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Display & Video 360’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Display & Video 360**: Measured on the search term “google display & video 360”. - **The Trade Desk**: Measured on the search terms “the trade desk” and “the trade desk dsp”, summed into one figure. - [Google Display & Video 360 profile](/demand/global-en/brands/google-display-and-video-360) - [The Trade Desk profile](/demand/global-en/brands/the-trade-desk) - [All programmatic advertising platforms worldwide](/demand/global-en/categories/programmatic-advertising-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Display & Video 360 or The Trade Desk more popular in search? In September 2026, The Trade Desk had more branded searches than Google Display & Video 360 among programmatic advertising platforms worldwide. The Trade Desk had about 50,500 branded searches, while Google Display & Video 360 had 260. The Trade Desk made up 34.1% of all programmatic advertising platform searches we track, and Google Display & Video 360 accounted for 0.18%. ## Cite this page Brandwave. "Google Display & Video 360 vs The Trade Desk: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-display-and-video-360-vs-the-trade-desk This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-display-and-video-360-vs-the-trade-desk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.