---
title: "Google DeepMind vs OpenAI: Which is searched more?"
description: "Which is more popular in search, Google DeepMind or OpenAI? Compare estimated monthly branded-search demand and Share of Search inside the AI model companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-deepmind-vs-openai"
publisher: "Brandwave"
---

# Google DeepMind vs OpenAI: Which is searched more?

Which is more popular in search, Google DeepMind or OpenAI? Compare estimated monthly branded-search demand and Share of Search inside the AI model companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google DeepMind and OpenAI
- **Competitive set**: AI model companies
- **Market**: Global
- **Month measured**: Sep 2026
- **Google DeepMind Share of Search**: 1.1%
- **OpenAI Share of Search**: 48.1%

## Which is more popular in search, Google DeepMind or OpenAI?

- In September 2026, OpenAI had more branded searches than Google DeepMind among AI model companies worldwide. OpenAI was estimated to have 6.1M branded searches compared to Google DeepMind’s 135K, and held a 48.1% Share of Search versus Google DeepMind’s 1.1%.
- OpenAI was ahead of Google DeepMind in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google DeepMind’s estimated Share of Search among AI model companies worldwide moved from 0.77% to 1.1%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 12 months ending September 2026, OpenAI’s estimated Share of Search among AI model companies worldwide moved from 78.1% to 48.1%, and its estimated monthly branded searches moved from 9.1M to 6.1M.

## How did search popularity change for AI model companies worldwide in September 2026?

- In September 2026, OpenAI lost estimated Share of Search among AI model companies worldwide, from 54.8% to 48.1%.
- Estimated monthly branded searches for Google DeepMind worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.

## Month by month

| Month | Google DeepMind estimated searches | Google DeepMind Share of Search | Google DeepMind rank | OpenAI estimated searches | OpenAI Share of Search | OpenAI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 0.77% | 5 | 9.1M | 78.1% | 1 |
| Nov 2025 | 135K | 1.1% | 5 | 9.1M | 76.7% | 1 |
| Dec 2025 | 110K | 0.81% | 5 | 11.1M | 81.5% | 1 |
| Jan 2026 | 135K | 1.5% | 5 | 6.1M | 66.5% | 1 |
| Feb 2026 | 165K | 1.2% | 5 | 6.1M | 43% | 2 |
| Mar 2026 | 90.5K | 0.44% | 5 | 13.6M | 65.7% | 1 |
| Apr 2026 | 90.5K | 0.68% | 5 | 7.5M | 56.5% | 1 |
| May 2026 | 110K | 0.87% | 5 | 7.5M | 58.9% | 1 |
| Jun 2026 | 110K | 0.92% | 5 | 5M | 42% | 2 |
| Jul 2026 | 90.5K | 1% | 5 | 5M | 55.1% | 1 |
| Aug 2026 | 135K | 1.5% | 5 | 5M | 54.8% | 1 |
| Sep 2026 | 135K | 1.1% | 5 | 6.1M | 48.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Google DeepMind’s and OpenAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google DeepMind**: Measured on the search term “google deepmind”.
- **OpenAI**: Measured on the search term “openai”.

- [Google DeepMind profile](/demand/global-en/brands/google-deepmind)
- [OpenAI profile](/demand/global-en/brands/openai)
- [All AI model companies worldwide](/demand/global-en/categories/ai-model-companies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google DeepMind or OpenAI?

In September 2026, OpenAI had more branded searches than Google DeepMind among AI model companies worldwide. OpenAI was estimated to have 6.1M branded searches compared to Google DeepMind’s 135K, and held a 48.1% Share of Search versus Google DeepMind’s 1.1%.

## Cite this page

Brandwave. "Google DeepMind vs OpenAI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-deepmind-vs-openai

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-deepmind-vs-openai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.