---
title: "Google Cloud vs Microsoft Azure: Which is more popular by branded search?"
description: "Which is more popular in search, Google Cloud or Microsoft Azure? Compare estimated monthly branded-search demand and Share of Search inside the Cloud hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-cloud-vs-microsoft-azure"
publisher: "Brandwave"
---

# Google Cloud vs Microsoft Azure: Which is more popular by branded search?

Which is more popular in search, Google Cloud or Microsoft Azure? Compare estimated monthly branded-search demand and Share of Search inside the Cloud hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Cloud and Microsoft Azure
- **Competitive set**: Cloud hosting platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Google Cloud Share of Search**: 25.1%
- **Microsoft Azure Share of Search**: 25.1%

## Which is more popular in search, Google Cloud or Microsoft Azure?

- In August 2026, Google Cloud and Microsoft Azure were level on Share of Search among cloud hosting platforms worldwide, with an estimated 1.2M branded searches each, at 25.1% estimated Share of Search each.
- Google Cloud was ahead of Microsoft Azure in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Cloud’s estimated Share of Search among cloud hosting platforms worldwide moved from 12.4% to 25.1%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud hosting platforms worldwide moved from 18.6% to 25.1%, and its estimated monthly branded searches moved from 1.8M to 1.2M.

## How did search popularity change for cloud hosting platforms worldwide in August 2026?

- In August 2026, Google Cloud overtook Microsoft Azure to rank 2nd among cloud hosting platforms worldwide, at 25.1%.
- In August 2026, Microsoft Azure lost estimated Share of Search among cloud hosting platforms worldwide, from 26.2% to 25.1%.

## Month by month

| Month | Google Cloud estimated searches | Google Cloud Share of Search | Google Cloud rank | Microsoft Azure estimated searches | Microsoft Azure Share of Search | Microsoft Azure rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 12.4% | 3 | 1.8M | 18.6% | 2 |
| Nov 2025 | 1.2M | 21.8% | 3 | 1.5M | 26.8% | 2 |
| Dec 2025 | 1.2M | 24.9% | 2 | 1.2M | 24.9% | 3 |
| Jan 2026 | 1.2M | 23.5% | 3 | 1.5M | 28.9% | 2 |
| Feb 2026 | 1.2M | 25% | 2 | 1.2M | 25% | 3 |
| Mar 2026 | 1.5M | 25.2% | 2 | 1.5M | 25.2% | 3 |
| Apr 2026 | 1.2M | 25% | 2 | 1.2M | 25% | 3 |
| May 2026 | 1.2M | 24.6% | 2 | 1.2M | 24.6% | 3 |
| Jun 2026 | 1.2M | 25% | 2 | 1.2M | 25% | 3 |
| Jul 2026 | 1M | 21.5% | 3 | 1.2M | 26.2% | 2 |
| Aug 2026 | 1.2M | 25.1% | 2 | 1.2M | 25.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Cloud’s and Microsoft Azure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Cloud**: Measured on the search term “google cloud”.
- **Microsoft Azure**: Measured on the search term “azure”.

- [Google Cloud profile](/demand/global-en/brands/google-cloud)
- [Microsoft Azure profile](/demand/global-en/brands/microsoft-azure)
- [All cloud hosting platforms worldwide](/demand/global-en/categories/cloud-hosting-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Cloud or Microsoft Azure?

In August 2026, Google Cloud and Microsoft Azure were level on Share of Search among cloud hosting platforms worldwide, with an estimated 1.2M branded searches each, at 25.1% estimated Share of Search each.

## Cite this page

Brandwave. "Google Cloud vs Microsoft Azure: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/google-cloud-vs-microsoft-azure

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-cloud-vs-microsoft-azure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.