--- title: "Google Cloud Secret Manager vs Vault: Which is searched more?" description: "Is Google Cloud Secret Manager or Vault more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Secrets management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-cloud-secret-manager-vs-hashicorp-vault" publisher: "Brandwave" --- # Google Cloud Secret Manager vs Vault: Which is searched more? Is Google Cloud Secret Manager or Vault more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Secrets management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Cloud Secret Manager and Vault - **Competitive set**: Secrets management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Google Cloud Secret Manager Share of Search**: 0.15% - **Vault Share of Search**: 3.2% ## Is Google Cloud Secret Manager or Vault more popular in search? - In September 2026, Vault had more branded searches than Google Cloud Secret Manager among secrets management platforms worldwide. Vault had about 41,600 branded searches, while Google Cloud Secret Manager had 1,900. Vault made up 3.2% of all secrets management platform searches we track, and Google Cloud Secret Manager accounted for 0.15%. - Vault was ahead of Google Cloud Secret Manager in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Cloud Secret Manager’s share of searches among secrets management platforms worldwide moved from 0.44% to 0.15%, and its estimated monthly branded searches moved from 4.4K to 1.9K. - Across the 12 months ending September 2026, Vault’s share of searches among secrets management platforms worldwide moved from 4.2% to 3.2%, and its estimated monthly branded searches moved from 42K to 41.6K. ## Top secrets management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vault appeared in all five answers. Google Cloud Secret Manager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vault was listed before Google Cloud Secret Manager in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vault | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Infisical | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | AWS Secrets Manager | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | 1Password | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Akeyless | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Doppler | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Google Cloud Secret Manager | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about secrets management platforms - Asked ChatGPT "Which secrets management platform should I use?": 1. Vault, 2. AWS Secrets Manager, 3. Infisical, 4. Google Cloud Secret Manager, 5. 1Password - Asked ChatGPT "What are the best secrets management platforms?": 1. Vault, 2. AWS Secrets Manager, 3. Google Cloud Secret Manager, 4. Infisical, 5. Doppler, 6. Akeyless, 7. 1Password - Asked ChatGPT "What's the best secrets management platform for small dev team?": 1. Infisical, 2. Doppler, 3. 1Password, 4. AWS Secrets Manager, 5. Vault - Searched Google, AI Overview "secrets management platform": 1. Vault, 2. Akeyless, 3. Infisical, 4. AWS Secrets Manager, 5. Doppler, 6. 1Password - Searched Google, AI Overview "store secrets securely": 1. 1Password, 2. Vault, 3. Akeyless, 4. AWS Secrets Manager Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for secrets management platforms worldwide in September 2026? - Estimated monthly branded searches for Google Cloud Secret Manager worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026. ## Month by month | Month | Google Cloud Secret Manager estimated searches | Google Cloud Secret Manager Share of Search | Google Cloud Secret Manager rank | Vault estimated searches | Vault Share of Search | Vault rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 0.44% | 6 | 42K | 4.2% | 3 | | Nov 2025 | 4.4K | 0.47% | 6 | 34.4K | 3.7% | 3 | | Dec 2025 | 3.6K | 0.39% | 6 | 34.3K | 3.7% | 3 | | Jan 2026 | 2.4K | 0.23% | 7 | 34.4K | 3.3% | 3 | | Feb 2026 | 2.4K | 0.26% | 7 | 34.2K | 3.7% | 3 | | Mar 2026 | 2.9K | 0.25% | 7 | 41.6K | 3.7% | 3 | | Apr 2026 | 2.4K | 0.21% | 7 | 42.5K | 3.7% | 3 | | May 2026 | 1.9K | 0.17% | 7 | 34.1K | 3% | 3 | | Jun 2026 | 1.9K | 0.18% | 7 | 37.1K | 3.5% | 3 | | Jul 2026 | 1.9K | 0.1% | 7 | 34.4K | 1.7% | 3 | | Aug 2026 | 2.4K | 0.21% | 7 | 34.1K | 3% | 3 | | Sep 2026 | 1.9K | 0.15% | 7 | 41.6K | 3.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Cloud Secret Manager’s and Vault’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Cloud Secret Manager**: Measured on the search term “google cloud secret manager”. - **Vault**: Measured on the search terms “hashicorp vault”, “vault management”, “vault secrets” and “vault secrets management”, summed into one figure. - [Google Cloud Secret Manager profile](/demand/global-en/brands/google-cloud-secret-manager) - [Vault profile](/demand/global-en/brands/hashicorp-vault) - [All secrets management platforms worldwide](/demand/global-en/categories/secrets-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Cloud Secret Manager or Vault more popular in search? In September 2026, Vault had more branded searches than Google Cloud Secret Manager among secrets management platforms worldwide. Vault had about 41,600 branded searches, while Google Cloud Secret Manager had 1,900. Vault made up 3.2% of all secrets management platform searches we track, and Google Cloud Secret Manager accounted for 0.15%. ## Cite this page Brandwave. "Google Cloud Secret Manager vs Vault: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-cloud-secret-manager-vs-hashicorp-vault This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-cloud-secret-manager-vs-hashicorp-vault. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.