--- title: "Google Cloud Pub/Sub vs NATS: Which is searched more?" description: "Is Google Cloud Pub/Sub or NATS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Message queue services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-cloud-pub-sub-vs-nats" publisher: "Brandwave" --- # Google Cloud Pub/Sub vs NATS: Which is searched more? Is Google Cloud Pub/Sub or NATS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Message queue services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Cloud Pub/Sub and NATS - **Competitive set**: Message queue services - **Market**: Global - **Month measured**: Sep 2026 - **Google Cloud Pub/Sub Share of Search**: 6.9% - **NATS Share of Search**: 0.57% ## Is Google Cloud Pub/Sub or NATS more popular in search? - In September 2026, Google Cloud Pub/Sub had more branded searches than NATS among message queue services worldwide. Google Cloud Pub/Sub had about 8,700 branded searches, while NATS had 720. Google Cloud Pub/Sub made up 6.9% of all message queue service searches we track, and NATS accounted for 0.57%. - Google Cloud Pub/Sub was ahead of NATS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Cloud Pub/Sub’s share of searches among message queue services worldwide moved from 5% to 6.9%, and its estimated monthly branded searches moved from 10.9K to 8.7K. - Across the 12 months ending September 2026, NATS’s share of searches among message queue services worldwide moved from 0.41% to 0.57%, and its estimated monthly branded searches moved from 880 to 720. ## Top message queue services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Cloud Pub/Sub was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NATS was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Google Cloud Pub/Sub was listed before NATS in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RabbitMQ | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon SQS | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kafka | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Service Bus | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Google Cloud Pub/Sub | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | NATS | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | ActiveMQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZeroMQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Redis Streams | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Google Pub/Sub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about message queue services - Asked ChatGPT "Which message queue service should I use?": 1. Amazon SQS, 2. RabbitMQ, 3. Google Cloud Pub/Sub, 4. Azure Service Bus, 5. Kafka - Asked ChatGPT "What are the best message queue services?": 1. Amazon SQS, 2. RabbitMQ, 3. Kafka, 4. Google Cloud Pub/Sub, 5. Azure Service Bus, 6. NATS - Asked ChatGPT "What's the best message queue service for service-to-service messaging?": 1. Amazon SQS, 2. RabbitMQ, 3. NATS, 4. Kafka, 5. Azure Service Bus, 6. Google Cloud Pub/Sub - Searched Google, AI Overview "message queue services": 1. Kafka, 2. Azure Service Bus, 3. RabbitMQ - Searched Google, AI Overview "message broker service": 1. RabbitMQ, 2. Kafka, 3. Amazon SQS, 4. Google Cloud Pub/Sub, 5. NATS Not named in any answer: ActiveMQ, ZeroMQ, Redis Streams and Google Pub/Sub. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for message queue services worldwide in September 2026? - Estimated monthly branded searches for Google Cloud Pub/Sub worldwide fell 20.2% over 12 measured months, from 10.9K to 8.7K in September 2026. - Estimated monthly branded searches for NATS worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Google Cloud Pub/Sub estimated searches | Google Cloud Pub/Sub Share of Search | Google Cloud Pub/Sub rank | NATS estimated searches | NATS Share of Search | NATS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.9K | 5% | 6 | 880 | 0.41% | 10 | | Nov 2025 | 11.2K | 6.1% | 5 | 880 | 0.48% | 10 | | Dec 2025 | 12.1K | 7% | 2 | 720 | 0.41% | 10 | | Jan 2026 | 9.6K | 5.3% | 6 | 720 | 0.4% | 10 | | Feb 2026 | 11.4K | 6.4% | 4 | 720 | 0.41% | 10 | | Mar 2026 | 16.7K | 8.8% | 2 | 880 | 0.46% | 10 | | Apr 2026 | 15.9K | 9.3% | 3 | 720 | 0.42% | 10 | | May 2026 | 12.9K | 8.3% | 2 | 720 | 0.46% | 10 | | Jun 2026 | 10.2K | 6.8% | 3 | 720 | 0.48% | 10 | | Jul 2026 | 9.2K | 6.2% | 5 | 720 | 0.49% | 10 | | Aug 2026 | 8.4K | 6.7% | 3 | 720 | 0.57% | 10 | | Sep 2026 | 8.7K | 6.9% | 3 | 720 | 0.57% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Cloud Pub/Sub’s and NATS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Cloud Pub/Sub**: Measured on the search terms “gcp pub sub”, “google cloud pub sub” and “google pub sub”, summed into one figure. - **NATS**: Measured on the search term “nats messaging”. - [Google Cloud Pub/Sub profile](/demand/global-en/brands/google-cloud-pub-sub) - [NATS profile](/demand/global-en/brands/nats) - [All message queue services worldwide](/demand/global-en/categories/message-queue-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Cloud Pub/Sub or NATS more popular in search? In September 2026, Google Cloud Pub/Sub had more branded searches than NATS among message queue services worldwide. Google Cloud Pub/Sub had about 8,700 branded searches, while NATS had 720. Google Cloud Pub/Sub made up 6.9% of all message queue service searches we track, and NATS accounted for 0.57%. ## Cite this page Brandwave. "Google Cloud Pub/Sub vs NATS: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-cloud-pub-sub-vs-nats This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-cloud-pub-sub-vs-nats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.