--- title: "Google Cloud Identity vs Okta: Which is searched more?" description: "Is Google Cloud Identity or Okta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Single sign-on platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-cloud-identity-vs-okta" publisher: "Brandwave" --- # Google Cloud Identity vs Okta: Which is searched more? Is Google Cloud Identity or Okta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Single sign-on platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Cloud Identity and Okta - **Competitive set**: Single sign-on platforms - **Market**: Global - **Month measured**: Sep 2026 - **Google Cloud Identity Share of Search**: 0.35% - **Okta Share of Search**: 65.7% ## Is Google Cloud Identity or Okta more popular in search? - In September 2026, Okta had more branded searches than Google Cloud Identity among single sign-on platforms worldwide. Okta had about 673,000 branded searches, while Google Cloud Identity had 3,600. Okta made up 65.7% of all single sign-on platform searches we track, and Google Cloud Identity accounted for 0.35%. - Okta was ahead of Google Cloud Identity in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Cloud Identity’s share of searches among single sign-on platforms worldwide moved from 0.42% to 0.35%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 12 months ending September 2026, Okta’s share of searches among single sign-on platforms worldwide moved from 64.3% to 65.7%, and its estimated monthly branded searches held steady at 673K. ## Top single sign-on platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Okta appeared in all five answers. Google Cloud Identity was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Okta was listed before Google Cloud Identity in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Entra | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Okta | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | JumpCloud | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ping Identity | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Google Cloud Identity | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Auth0 | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | OneLogin | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about single sign-on platforms - Asked ChatGPT "Which single sign-on platform should I use?": 1. Microsoft Entra, 2. Okta, 3. JumpCloud, 4. Google Cloud Identity - Asked ChatGPT "What are the best single sign-on platforms?": 1. Microsoft Entra, 2. Okta, 3. Google Cloud Identity, 4. JumpCloud, 5. Ping Identity, 6. OneLogin - Asked ChatGPT "What's the best single sign-on platform for a small IT team?": 1. Microsoft Entra, 2. JumpCloud, 3. Okta - Searched Google, AI Overview "single sign-on platforms": 1. Okta, 2. Microsoft Entra, 3. Ping Identity, 4. JumpCloud, 5. Auth0 - Searched Google, AI Overview "sso software": 1. Okta, 2. Microsoft Entra, 3. Ping Identity Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for single sign-on platforms worldwide in September 2026? - In September 2026, Okta lost share of searches among single sign-on platforms worldwide, from 66.6% to 65.7%. - Estimated monthly branded searches for Google Cloud Identity worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | Google Cloud Identity estimated searches | Google Cloud Identity Share of Search | Google Cloud Identity rank | Okta estimated searches | Okta Share of Search | Okta rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 0.42% | 6 | 673K | 64.3% | 1 | | Nov 2025 | 3.6K | 0.36% | 6 | 673K | 67.6% | 1 | | Dec 2025 | 3.6K | 0.37% | 6 | 673K | 69.4% | 1 | | Jan 2026 | 4.4K | 0.44% | 6 | 673K | 66.9% | 1 | | Feb 2026 | 3.6K | 0.37% | 6 | 673K | 68.7% | 1 | | Mar 2026 | 4.4K | 0.38% | 6 | 823K | 71.2% | 1 | | Apr 2026 | 4.4K | 0.44% | 6 | 673K | 67% | 1 | | May 2026 | 4.4K | 0.46% | 6 | 673K | 69.9% | 1 | | Jun 2026 | 4.4K | 0.45% | 6 | 673K | 69.1% | 1 | | Jul 2026 | 4.4K | 0.45% | 6 | 673K | 68.3% | 1 | | Aug 2026 | 4.4K | 0.44% | 6 | 673K | 66.6% | 1 | | Sep 2026 | 3.6K | 0.35% | 6 | 673K | 65.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Cloud Identity’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Cloud Identity**: Measured on the search term “google cloud identity”. - **Okta**: Measured on the search term “okta”. - [Google Cloud Identity profile](/demand/global-en/brands/google-cloud-identity) - [Okta profile](/demand/global-en/brands/okta) - [All single sign-on platforms worldwide](/demand/global-en/categories/single-sign-on-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Cloud Identity or Okta more popular in search? In September 2026, Okta had more branded searches than Google Cloud Identity among single sign-on platforms worldwide. Okta had about 673,000 branded searches, while Google Cloud Identity had 3,600. Okta made up 65.7% of all single sign-on platform searches we track, and Google Cloud Identity accounted for 0.35%. ## Cite this page Brandwave. "Google Cloud Identity vs Okta: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-cloud-identity-vs-okta This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-cloud-identity-vs-okta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.