---
title: "Google Chromecast vs Xiaomi: Which is searched more?"
description: "Which is more popular in search, Google Chromecast or Xiaomi? Compare estimated monthly branded-search demand and Share of Search inside the Streaming device brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-chromecast-vs-xiaomi"
publisher: "Brandwave"
---

# Google Chromecast vs Xiaomi: Which is searched more?

Which is more popular in search, Google Chromecast or Xiaomi? Compare estimated monthly branded-search demand and Share of Search inside the Streaming device brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Chromecast and Xiaomi
- **Competitive set**: Streaming device brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Google Chromecast Share of Search**: 10.4%
- **Xiaomi Share of Search**: 67.1%

## Which is more popular in search, Google Chromecast or Xiaomi?

- In September 2026, Xiaomi had more branded searches than Google Chromecast among streaming device brands worldwide. Xiaomi was estimated to have 7.8M branded searches compared to Google Chromecast’s 1.2M, and held a 67.1% Share of Search versus Google Chromecast’s 10.4%.
- Xiaomi was ahead of Google Chromecast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Chromecast’s estimated Share of Search among streaming device brands worldwide moved from 12.9% to 10.4%, and its estimated monthly branded searches moved from 1.7M to 1.2M.
- Across the 12 months ending September 2026, Xiaomi’s estimated Share of Search among streaming device brands worldwide moved from 63.2% to 67.1%, and its estimated monthly branded searches moved from 8.2M to 7.8M.

## How did search popularity change for streaming device brands worldwide in September 2026?

- In September 2026, Xiaomi gained estimated Share of Search among streaming device brands worldwide, from 58.7% to 67.1%.
- In September 2026, Google Chromecast lost estimated Share of Search among streaming device brands worldwide, from 13% to 10.4%.

## Month by month

| Month | Google Chromecast estimated searches | Google Chromecast Share of Search | Google Chromecast rank | Xiaomi estimated searches | Xiaomi Share of Search | Xiaomi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.7M | 12.9% | 3 | 8.2M | 63.2% | 1 |
| Nov 2025 | 1.7M | 13% | 3 | 8M | 61.2% | 1 |
| Dec 2025 | 1.7M | 13.3% | 3 | 8M | 62.7% | 1 |
| Jan 2026 | 1.7M | 13.2% | 3 | 7.9M | 62.7% | 1 |
| Feb 2026 | 1.4M | 13% | 3 | 6.5M | 62.4% | 1 |
| Mar 2026 | 1.4M | 11.3% | 3 | 7.9M | 64.8% | 1 |
| Apr 2026 | 1.4M | 13.5% | 3 | 6.5M | 63.1% | 1 |
| May 2026 | 1.5M | 13.9% | 3 | 6.5M | 61.4% | 1 |
| Jun 2026 | 1.5M | 13.2% | 3 | 6.4M | 55.6% | 1 |
| Jul 2026 | 1.5M | 12.8% | 3 | 6.4M | 55.9% | 1 |
| Aug 2026 | 1.4M | 13% | 3 | 6.4M | 58.7% | 1 |
| Sep 2026 | 1.2M | 10.4% | 3 | 7.8M | 67.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Chromecast’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Chromecast**: Measured on the search terms “chromecast” and “google tv streamer”, summed into one figure.
- **Xiaomi**: Measured on the search terms “xiaomi” and “xiaomi 14”, summed into one figure.

- [Google Chromecast profile](/demand/global-en/brands/google-chromecast)
- [Xiaomi profile](/demand/global-en/brands/xiaomi)
- [All streaming device brands worldwide](/demand/global-en/categories/streaming-device-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Chromecast or Xiaomi?

In September 2026, Xiaomi had more branded searches than Google Chromecast among streaming device brands worldwide. Xiaomi was estimated to have 7.8M branded searches compared to Google Chromecast’s 1.2M, and held a 67.1% Share of Search versus Google Chromecast’s 10.4%.

## Cite this page

Brandwave. "Google Chromecast vs Xiaomi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-chromecast-vs-xiaomi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-chromecast-vs-xiaomi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.