---
title: "Google Calendar vs Setmore: Which is searched more?"
description: "Is Google Calendar or Setmore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Scheduling apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-calendar-vs-setmore"
publisher: "Brandwave"
---

# Google Calendar vs Setmore: Which is searched more?

Is Google Calendar or Setmore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Scheduling apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Calendar and Setmore
- **Competitive set**: Scheduling apps
- **Market**: Global
- **Month measured**: Sep 2026
- **Google Calendar Share of Search**: 89.5%
- **Setmore Share of Search**: 0.4%

## Is Google Calendar or Setmore more popular in search?

- In September 2026, Google Calendar had more branded searches than Setmore among scheduling apps worldwide. Google Calendar had about 11.1 million branded searches, while Setmore had 49,600. Google Calendar made up 89.5% of all scheduling app searches we track, and Setmore accounted for 0.4%.
- Google Calendar was ahead of Setmore in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Calendar’s share of searches among scheduling apps worldwide moved from 87.3% to 89.5%, and its estimated monthly branded searches moved from 9.1M to 11.1M.
- Across the 12 months ending September 2026, Setmore’s share of searches among scheduling apps worldwide moved from 0.48% to 0.4%, and its estimated monthly branded searches moved from 50K to 49.6K.

## Top scheduling apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Calendar was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Setmore was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Google Calendar was listed before Setmore in three out of four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Calendly | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Google Calendar | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Acuity Scheduling | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Motion | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Cal.com | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Setmore | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| TidyCal | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Microsoft Bookings | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Doodle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| SavvyCal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about scheduling apps

- Asked ChatGPT "Which scheduling app should I use?": 1. Google Calendar, 2. Calendly, 3. Motion, 4. Acuity Scheduling, 5. TidyCal
- Asked ChatGPT "What are the best scheduling apps?": 1. Google Calendar, 2. Motion, 3. Calendly
- Asked ChatGPT "What's the best scheduling app for a team calendar?": 1. Google Calendar
- Searched Google, AI Overview "scheduling app": 1. Calendly, 2. Cal.com, 3. Acuity Scheduling, 4. Google Calendar
- Searched Google, AI Overview "appointment scheduling app": 1. Calendly, 2. Acuity Scheduling, 3. Setmore

Not named in any answer: Microsoft Bookings, Doodle and SavvyCal.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for scheduling apps worldwide in September 2026?

- Google Calendar’s share of searches among scheduling apps worldwide has gained ground for 3 months in a row, from 87.2% to 89.5% in September 2026.

## Month by month

| Month | Google Calendar estimated searches | Google Calendar Share of Search | Google Calendar rank | Setmore estimated searches | Setmore Share of Search | Setmore rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.1M | 87.3% | 1 | 50K | 0.48% | 5 |
| Nov 2025 | 7.5M | 85% | 1 | 50K | 0.57% | 5 |
| Dec 2025 | 6.1M | 84.8% | 1 | 40.8K | 0.57% | 5 |
| Jan 2026 | 9.1M | 87.1% | 1 | 49.7K | 0.47% | 5 |
| Feb 2026 | 7.5M | 85.1% | 1 | 49.7K | 0.57% | 5 |
| Mar 2026 | 9.1M | 87.2% | 1 | 49.8K | 0.47% | 5 |
| Apr 2026 | 7.5M | 85% | 1 | 49.8K | 0.57% | 5 |
| May 2026 | 7.5M | 87% | 1 | 40.6K | 0.47% | 5 |
| Jun 2026 | 7.5M | 87.2% | 1 | 40.6K | 0.47% | 5 |
| Jul 2026 | 7.5M | 87.3% | 1 | 40.6K | 0.47% | 5 |
| Aug 2026 | 9.1M | 89.3% | 1 | 40.6K | 0.4% | 5 |
| Sep 2026 | 11.1M | 89.5% | 1 | 49.6K | 0.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Calendar’s and Setmore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Calendar**: Measured on the search term “google calendar”.
- **Setmore**: Measured on the search terms “setmore” and “setmore appointment scheduling”, summed into one figure.

- [Google Calendar profile](/demand/global-en/brands/google-calendar)
- [Setmore profile](/demand/global-en/brands/setmore)
- [All scheduling apps worldwide](/demand/global-en/categories/scheduling-apps): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Google Calendar or Setmore more popular in search?

In September 2026, Google Calendar had more branded searches than Setmore among scheduling apps worldwide. Google Calendar had about 11.1 million branded searches, while Setmore had 49,600. Google Calendar made up 89.5% of all scheduling app searches we track, and Setmore accounted for 0.4%.

## Cite this page

Brandwave. "Google Calendar vs Setmore: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-calendar-vs-setmore

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-calendar-vs-setmore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
