---
title: "Google Calendar vs Outlook: Which is more popular by branded search?"
description: "Which is more popular in search, Google Calendar or Outlook? Compare estimated monthly branded-search demand and Share of Search inside the Calendar apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-calendar-vs-outlook"
publisher: "Brandwave"
---

# Google Calendar vs Outlook: Which is more popular by branded search?

Which is more popular in search, Google Calendar or Outlook? Compare estimated monthly branded-search demand and Share of Search inside the Calendar apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Calendar and Outlook
- **Competitive set**: Calendar apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Google Calendar Share of Search**: 11.8%
- **Outlook Share of Search**: 88%

## Which is more popular in search, Google Calendar or Outlook?

- In August 2026, Outlook had more branded searches than Google Calendar among calendar apps worldwide. Outlook was estimated to have 68M branded searches compared to Google Calendar’s 9.1M, and held an 88% Share of Search versus Google Calendar’s 11.8%.
- Outlook was ahead of Google Calendar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Calendar’s estimated Share of Search among calendar apps worldwide moved from 9.9% to 11.8%, and its estimated monthly branded searches held steady at 9.1M.
- Across the 11 months ending August 2026, Outlook’s estimated Share of Search among calendar apps worldwide moved from 89.9% to 88%, and its estimated monthly branded searches moved from 83.1M to 68M.

## How did search popularity change for calendar apps worldwide in August 2026?

- In August 2026, Google Calendar gained estimated Share of Search among calendar apps worldwide, from 9.9% to 11.8%.
- In August 2026, Outlook lost estimated Share of Search among calendar apps worldwide, from 89.9% to 88%.

## Month by month

| Month | Google Calendar estimated searches | Google Calendar Share of Search | Google Calendar rank | Outlook estimated searches | Outlook Share of Search | Outlook rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.1M | 9.9% | 2 | 83.1M | 89.9% | 1 |
| Nov 2025 | 7.5M | 8.2% | 2 | 83.1M | 91.6% | 1 |
| Dec 2025 | 6.1M | 6.8% | 2 | 83.1M | 93% | 1 |
| Jan 2026 | 9.1M | 9.9% | 2 | 83.1M | 89.9% | 1 |
| Feb 2026 | 7.5M | 9.9% | 2 | 68M | 89.9% | 1 |
| Mar 2026 | 9.1M | 9.9% | 2 | 83.1M | 89.9% | 1 |
| Apr 2026 | 7.5M | 8.2% | 2 | 83.1M | 91.6% | 1 |
| May 2026 | 7.5M | 8.2% | 2 | 83.1M | 91.6% | 1 |
| Jun 2026 | 7.5M | 9.9% | 2 | 68M | 89.9% | 1 |
| Jul 2026 | 7.5M | 9.9% | 2 | 68M | 89.9% | 1 |
| Aug 2026 | 9.1M | 11.8% | 2 | 68M | 88% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Calendar’s and Outlook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Calendar**: Measured on the search term “google calendar”.
- **Outlook**: Measured on the search term “hotmail”.

- [Google Calendar profile](/demand/global-en/brands/google-calendar)
- [Outlook profile](/demand/global-en/brands/outlook)
- [All calendar apps worldwide](/demand/global-en/categories/calendar-apps): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Calendar or Outlook?

In August 2026, Outlook had more branded searches than Google Calendar among calendar apps worldwide. Outlook was estimated to have 68M branded searches compared to Google Calendar’s 9.1M, and held an 88% Share of Search versus Google Calendar’s 11.8%.

## Cite this page

Brandwave. "Google Calendar vs Outlook: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/google-calendar-vs-outlook

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-calendar-vs-outlook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.