--- title: "Google Authenticator vs Microsoft Authenticator: Which is searched more?" description: "Is Google Authenticator or Microsoft Authenticator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Authenticator apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-authenticator-vs-microsoft-authenticator" publisher: "Brandwave" --- # Google Authenticator vs Microsoft Authenticator: Which is searched more? Is Google Authenticator or Microsoft Authenticator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Authenticator apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Authenticator and Microsoft Authenticator - **Competitive set**: Authenticator apps - **Market**: Global - **Month measured**: Sep 2026 - **Google Authenticator Share of Search**: 65.4% - **Microsoft Authenticator Share of Search**: 29.5% ## Is Google Authenticator or Microsoft Authenticator more popular in search? - In September 2026, Google Authenticator had more branded searches than Microsoft Authenticator among authenticator apps worldwide. Google Authenticator had about 1.2 million branded searches, while Microsoft Authenticator had 550,000. Google Authenticator made up 65.4% of all authenticator app searches we track, and Microsoft Authenticator accounted for 29.5%. - Google Authenticator was ahead of Microsoft Authenticator in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Authenticator’s share of searches among authenticator apps worldwide moved from 64.9% to 65.4%, and its estimated monthly branded searches held steady at 1.2M. - Across the 12 months ending September 2026, Microsoft Authenticator’s share of searches among authenticator apps worldwide moved from 29.2% to 29.5%, and its estimated monthly branded searches held steady at 550K. ## Top authenticator apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Authenticator appeared in all five answers. Google Authenticator was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Google Authenticator was listed before Microsoft Authenticator in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | 2FAS | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Google Authenticator | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Ente Auth | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Microsoft Authenticator | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Aegis Authenticator | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Authy | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Cisco Duo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about authenticator apps - Asked ChatGPT "Which authenticator app should I use?": 1. 2FAS, 2. Google Authenticator, 3. Microsoft Authenticator - Asked ChatGPT "What are the best authenticator apps?": 1. 2FAS, 2. Ente Auth, 3. Aegis Authenticator, 4. Microsoft Authenticator, 5. Google Authenticator - Asked ChatGPT "What's the best authenticator app for account security?": 1. Ente Auth, 2. 2FAS, 3. Aegis Authenticator, 4. Microsoft Authenticator - Searched Google, AI Overview "authenticator app": 1. Google Authenticator, 2. Microsoft Authenticator - Searched Google, AI Overview "two factor app": 1. Authy, 2. Google Authenticator, 3. 2FAS, 4. Microsoft Authenticator Not named in any answer: Cisco Duo. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for authenticator apps worldwide in September 2026? - Google Authenticator’s share of searches among authenticator apps worldwide has gained ground for 3 months in a row, from 64.6% to 65.4% in September 2026. ## Month by month | Month | Google Authenticator estimated searches | Google Authenticator Share of Search | Google Authenticator rank | Microsoft Authenticator estimated searches | Microsoft Authenticator Share of Search | Microsoft Authenticator rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 64.9% | 1 | 550K | 29.2% | 2 | | Nov 2025 | 1.2M | 65.4% | 1 | 550K | 29.5% | 2 | | Dec 2025 | 1.2M | 69% | 1 | 450K | 25.5% | 2 | | Jan 2026 | 1.2M | 64.8% | 1 | 550K | 29.2% | 2 | | Feb 2026 | 1M | 64.5% | 1 | 450K | 29% | 2 | | Mar 2026 | 1.2M | 65% | 1 | 550K | 29.3% | 2 | | Apr 2026 | 1M | 64.4% | 1 | 450K | 29% | 2 | | May 2026 | 1M | 64.4% | 1 | 450K | 29% | 2 | | Jun 2026 | 1M | 64.6% | 1 | 450K | 29.1% | 2 | | Jul 2026 | 1M | 64.7% | 1 | 450K | 29.1% | 2 | | Aug 2026 | 1.2M | 65.1% | 1 | 550K | 29.3% | 2 | | Sep 2026 | 1.2M | 65.4% | 1 | 550K | 29.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Authenticator’s and Microsoft Authenticator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Authenticator**: Measured on the search term “google authenticator”. - **Microsoft Authenticator**: Measured on the search term “microsoft authenticator”. - [Google Authenticator profile](/demand/global-en/brands/google-authenticator) - [Microsoft Authenticator profile](/demand/global-en/brands/microsoft-authenticator) - [All authenticator apps worldwide](/demand/global-en/categories/authenticator-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Authenticator or Microsoft Authenticator more popular in search? In September 2026, Google Authenticator had more branded searches than Microsoft Authenticator among authenticator apps worldwide. Google Authenticator had about 1.2 million branded searches, while Microsoft Authenticator had 550,000. Google Authenticator made up 65.4% of all authenticator app searches we track, and Microsoft Authenticator accounted for 29.5%. ## Cite this page Brandwave. "Google Authenticator vs Microsoft Authenticator: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-authenticator-vs-microsoft-authenticator This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-authenticator-vs-microsoft-authenticator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.