--- title: "Google Analytics vs Similarweb: Which is searched more?" description: "Is Google Analytics or Similarweb more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-analytics-vs-similarweb" publisher: "Brandwave" --- # Google Analytics vs Similarweb: Which is searched more? Is Google Analytics or Similarweb more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Analytics and Similarweb - **Competitive set**: Website analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Google Analytics Share of Search**: 79.1% - **Similarweb Share of Search**: 8.2% ## Is Google Analytics or Similarweb more popular in search? - In September 2026, Google Analytics had more branded searches than Similarweb among website analytics platforms worldwide. Google Analytics had about 2.9 million branded searches, while Similarweb had 301,000. Google Analytics made up 79.1% of all website analytics platform searches we track, and Similarweb accounted for 8.2%. - Google Analytics was ahead of Similarweb in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Analytics’ share of searches among website analytics platforms worldwide moved from 75% to 79.1%, and its estimated monthly branded searches moved from 1.9M to 2.9M. - Across the 12 months ending September 2026, Similarweb’s share of searches among website analytics platforms worldwide moved from 14.2% to 8.2%, and its estimated monthly branded searches moved from 368K to 301K. ## Top website analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Analytics appeared in all five answers. Similarweb was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Google Analytics was listed before Similarweb in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Analytics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Plausible | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Matomo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Clarity | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | PostHog | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Similarweb | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Umami | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about website analytics platforms - Asked ChatGPT "Which website analytics platform should I use?": 1. Google Analytics, 2. Plausible, 3. Microsoft Clarity, 4. Matomo, 5. PostHog - Asked ChatGPT "What are the best website analytics platforms?": 1. Google Analytics, 2. Plausible, 3. Microsoft Clarity, 4. Matomo, 5. PostHog - Asked ChatGPT "What's the best website analytics platform for website traffic?": 1. Google Analytics, 2. Plausible, 3. Similarweb, 4. Matomo - Searched Google, AI Overview "website analytics platform": 1. Google Analytics, 2. PostHog, 3. Matomo, 4. Microsoft Clarity, 5. Plausible - Searched Google, AI Overview "website traffic analytics": 1. Google Analytics, 2. Similarweb Not named in any answer: Umami. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for website analytics platforms worldwide in September 2026? - In September 2026, Google Analytics gained share of searches among website analytics platforms worldwide, from 78.5% to 79.1%. - Estimated monthly branded searches for Similarweb worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026. ## Month by month | Month | Google Analytics estimated searches | Google Analytics Share of Search | Google Analytics rank | Similarweb estimated searches | Similarweb Share of Search | Similarweb rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9M | 75% | 1 | 368K | 14.2% | 2 | | Nov 2025 | 1.9M | 75% | 1 | 368K | 14.2% | 2 | | Dec 2025 | 1.9M | 77.1% | 1 | 301K | 12.1% | 2 | | Jan 2026 | 1.9M | 73.5% | 1 | 368K | 13.9% | 2 | | Feb 2026 | 1.9M | 77.2% | 1 | 301K | 12% | 2 | | Mar 2026 | 2.4M | 74.8% | 1 | 450K | 14.2% | 2 | | Apr 2026 | 2.4M | 78.2% | 1 | 368K | 12.1% | 2 | | May 2026 | 2.9M | 81.6% | 1 | 301K | 8.5% | 2 | | Jun 2026 | 2.4M | 76.4% | 1 | 301K | 9.7% | 2 | | Jul 2026 | 2.4M | 77% | 1 | 301K | 9.6% | 2 | | Aug 2026 | 2.4M | 78.5% | 1 | 246K | 8% | 2 | | Sep 2026 | 2.9M | 79.1% | 1 | 301K | 8.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Analytics’ and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Analytics**: Measured on the search terms “google analytics” and “google analytics 4”, summed into one figure. - **Similarweb**: Measured on the search term “similarweb”. - [Google Analytics profile](/demand/global-en/brands/google-analytics) - [Similarweb profile](/demand/global-en/brands/similarweb) - [All website analytics platforms worldwide](/demand/global-en/categories/website-analytics-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Analytics or Similarweb more popular in search? In September 2026, Google Analytics had more branded searches than Similarweb among website analytics platforms worldwide. Google Analytics had about 2.9 million branded searches, while Similarweb had 301,000. Google Analytics made up 79.1% of all website analytics platform searches we track, and Similarweb accounted for 8.2%. ## Cite this page Brandwave. "Google Analytics vs Similarweb: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-analytics-vs-similarweb This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-analytics-vs-similarweb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.