---
title: "Google Analytics vs Mixpanel: Which is searched more?"
description: "Which is more popular in search, Google Analytics or Mixpanel? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-analytics-vs-mixpanel"
publisher: "Brandwave"
---

# Google Analytics vs Mixpanel: Which is searched more?

Which is more popular in search, Google Analytics or Mixpanel? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Analytics and Mixpanel
- **Competitive set**: Web analytics platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Google Analytics Share of Search**: 96.6%
- **Mixpanel Share of Search**: 1.8%

## Which is more popular in search, Google Analytics or Mixpanel?

- In August 2026, Google Analytics had more branded searches than Mixpanel among web analytics platforms worldwide. Google Analytics was estimated to have 2.2M branded searches compared to Mixpanel’s 41.1K, and held a 96.6% Share of Search versus Mixpanel’s 1.8%.
- Google Analytics was ahead of Mixpanel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics platforms worldwide moved from 93.5% to 96.6%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among web analytics platforms worldwide moved from 3.8% to 1.8%, and its estimated monthly branded searches moved from 74.6K to 41.1K.

## How did search popularity change for web analytics platforms worldwide in August 2026?

- Estimated monthly branded searches for Google Analytics worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.
- Estimated monthly branded searches for Mixpanel worldwide fell 44.9% over 11 measured months, from 74.6K to 41.1K in August 2026.

## Month by month

| Month | Google Analytics estimated searches | Google Analytics Share of Search | Google Analytics rank | Mixpanel estimated searches | Mixpanel Share of Search | Mixpanel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 93.5% | 1 | 74.6K | 3.8% | 2 |
| Nov 2025 | 1.8M | 90.7% | 1 | 136K | 6.7% | 2 |
| Dec 2025 | 1.8M | 93.2% | 1 | 91.2K | 4.6% | 2 |
| Jan 2026 | 1.8M | 93.5% | 1 | 74.7K | 3.8% | 2 |
| Feb 2026 | 1.8M | 95.8% | 1 | 41.2K | 2.2% | 2 |
| Mar 2026 | 2.2M | 96.1% | 1 | 50.4K | 2.2% | 2 |
| Apr 2026 | 2.2M | 96.1% | 1 | 50.4K | 2.2% | 2 |
| May 2026 | 2.7M | 97.2% | 1 | 41.2K | 1.5% | 2 |
| Jun 2026 | 2.2M | 95% | 1 | 61.4K | 2.6% | 2 |
| Jul 2026 | 2.2M | 96.1% | 1 | 50.2K | 2.2% | 2 |
| Aug 2026 | 2.2M | 96.6% | 1 | 41.1K | 1.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Analytics’ and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Analytics**: Measured on the search term “google analytics”.
- **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure.

- [Google Analytics profile](/demand/global-en/brands/google-analytics)
- [Mixpanel profile](/demand/global-en/brands/mixpanel)
- [All web analytics platforms worldwide](/demand/global-en/categories/web-analytics-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Analytics or Mixpanel?

In August 2026, Google Analytics had more branded searches than Mixpanel among web analytics platforms worldwide. Google Analytics was estimated to have 2.2M branded searches compared to Mixpanel’s 41.1K, and held a 96.6% Share of Search versus Mixpanel’s 1.8%.

## Cite this page

Brandwave. "Google Analytics vs Mixpanel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-analytics-vs-mixpanel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-analytics-vs-mixpanel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.