--- title: "Google Analytics vs HubSpot: Which is searched more?" description: "Is Google Analytics or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-analytics-vs-hubspot" publisher: "Brandwave" --- # Google Analytics vs HubSpot: Which is searched more? Is Google Analytics or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Analytics and HubSpot - **Competitive set**: Marketing analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Google Analytics Share of Search**: 17.8% - **HubSpot Share of Search**: 58% ## Is Google Analytics or HubSpot more popular in search? - In September 2026, HubSpot had more branded searches than Google Analytics among marketing analytics platforms worldwide. HubSpot had about 1.5 million branded searches, while Google Analytics had 466,000. HubSpot made up 58% of all marketing analytics platform searches we track, and Google Analytics accounted for 17.8%. - HubSpot was ahead of Google Analytics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Analytics’ share of searches among marketing analytics platforms worldwide moved from 10.3% to 17.8%, and its estimated monthly branded searches moved from 275K to 466K. - Across the 12 months ending September 2026, HubSpot’s share of searches among marketing analytics platforms worldwide moved from 57.1% to 58%, and its estimated monthly branded searches held steady at 1.5M. ## How did search popularity change for marketing analytics platforms worldwide in September 2026? - In September 2026, HubSpot gained share of searches among marketing analytics platforms worldwide, from 54.9% to 58%. - Estimated monthly branded searches for Google Analytics worldwide rose 69.5% over 12 measured months, from 275K to 466K in September 2026. ## Month by month | Month | Google Analytics estimated searches | Google Analytics Share of Search | Google Analytics rank | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 275K | 10.3% | 3 | 1.5M | 57.1% | 1 | | Nov 2025 | 275K | 11.8% | 3 | 1.2M | 53.3% | 1 | | Dec 2025 | 226K | 11.3% | 3 | 1M | 51.1% | 1 | | Jan 2026 | 275K | 10.7% | 3 | 1.5M | 59.5% | 1 | | Feb 2026 | 275K | 12.2% | 3 | 1.2M | 55.5% | 1 | | Mar 2026 | 381K | 14.3% | 3 | 1.5M | 57.6% | 1 | | Apr 2026 | 381K | 14.5% | 3 | 1.5M | 57.9% | 1 | | May 2026 | 336K | 14.6% | 3 | 1.2M | 54.1% | 1 | | Jun 2026 | 381K | 14.4% | 3 | 1.5M | 57.6% | 1 | | Jul 2026 | 411K | 17.3% | 3 | 1.2M | 52.2% | 1 | | Aug 2026 | 411K | 18.2% | 3 | 1.2M | 54.9% | 1 | | Sep 2026 | 466K | 17.8% | 3 | 1.5M | 58% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Analytics’ and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Analytics**: Measured on the search terms “ga4” and “google analytics 4”, summed into one figure. - **HubSpot**: Measured on the search terms “crm hub spot”, “crm software hubspot”, “crm system hubspot”, “crm systems hubspot”, “hubspot”, “hubspot app”, “hubspot breeze”, “hubspot cms”, “hubspot commerce hub”, “hubspot content hub”, “hubspot crm system”, “hubspot customer relationship management”, “hubspot forms”, “hubspot landing pages”, “hubspot marketing crm”, “hubspot operations hub”, “hubspot sales”, “hubspot sales hub”, “hubspot sales software”, “hubspot service hub” and “sales crm hubspot”, summed into one figure. - [Google Analytics profile](/demand/global-en/brands/google-analytics) - [HubSpot profile](/demand/global-en/brands/hubspot) - [All marketing analytics platforms worldwide](/demand/global-en/categories/marketing-analytics-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Analytics or HubSpot more popular in search? In September 2026, HubSpot had more branded searches than Google Analytics among marketing analytics platforms worldwide. HubSpot had about 1.5 million branded searches, while Google Analytics had 466,000. HubSpot made up 58% of all marketing analytics platform searches we track, and Google Analytics accounted for 17.8%. ## Cite this page Brandwave. "Google Analytics vs HubSpot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-analytics-vs-hubspot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-analytics-vs-hubspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.