---
title: "Google Analytics vs Hotjar: Which is searched more?"
description: "Which is more popular in search, Google Analytics or Hotjar? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-analytics-vs-hotjar"
publisher: "Brandwave"
---

# Google Analytics vs Hotjar: Which is searched more?

Which is more popular in search, Google Analytics or Hotjar? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Analytics and Hotjar
- **Competitive set**: Web analytics tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Google Analytics Share of Search**: 82.3%
- **Hotjar Share of Search**: 3.1%

## Which is more popular in search, Google Analytics or Hotjar?

- In September 2026, Google Analytics had more branded searches than Hotjar among web analytics tools worldwide. Google Analytics was estimated to have 2.9M branded searches compared to Hotjar’s 110K, and held an 82.3% Share of Search versus Hotjar’s 3.1%.
- Google Analytics was ahead of Hotjar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Analytics’ estimated Share of Search among web analytics tools worldwide moved from 80.1% to 82.3%, and its estimated monthly branded searches moved from 1.9M to 2.9M.
- Across the 12 months ending September 2026, Hotjar’s estimated Share of Search among web analytics tools worldwide moved from 5.6% to 3.1%, and its estimated monthly branded searches moved from 135K to 110K.

## How did search popularity change for web analytics tools worldwide in September 2026?

- In September 2026, Hotjar gained estimated Share of Search among web analytics tools worldwide, from 1.7% to 3.1%.
- In September 2026, Google Analytics lost estimated Share of Search among web analytics tools worldwide, from 83% to 82.3%.

## Month by month

| Month | Google Analytics estimated searches | Google Analytics Share of Search | Google Analytics rank | Hotjar estimated searches | Hotjar Share of Search | Hotjar rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9M | 80.1% | 1 | 135K | 5.6% | 2 |
| Nov 2025 | 1.9M | 79% | 1 | 110K | 4.5% | 4 |
| Dec 2025 | 1.9M | 81.2% | 1 | 90.5K | 3.8% | 5 |
| Jan 2026 | 1.9M | 79.3% | 1 | 110K | 4.5% | 4 |
| Feb 2026 | 1.9M | 83.6% | 1 | 74K | 3.2% | 4 |
| Mar 2026 | 2.4M | 84% | 1 | 60.5K | 2.1% | 4 |
| Apr 2026 | 2.4M | 85.8% | 1 | 60.5K | 2.2% | 4 |
| May 2026 | 2.9M | 87.1% | 1 | 49.5K | 1.5% | 4 |
| Jun 2026 | 2.4M | 81.1% | 1 | 74K | 2.5% | 4 |
| Jul 2026 | 2.4M | 82.7% | 1 | 49.5K | 1.7% | 5 |
| Aug 2026 | 2.4M | 83% | 1 | 49.5K | 1.7% | 4 |
| Sep 2026 | 2.9M | 82.3% | 1 | 110K | 3.1% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Analytics’ and Hotjar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Analytics**: Measured on the search terms “google analytics” and “google analytics 4”, summed into one figure.
- **Hotjar**: Measured on the search term “hotjar”.

- [Google Analytics profile](/demand/global-en/brands/google-analytics)
- [Hotjar profile](/demand/global-en/brands/hotjar)
- [All web analytics tools worldwide](/demand/global-en/categories/web-analytics-tools): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Analytics or Hotjar?

In September 2026, Google Analytics had more branded searches than Hotjar among web analytics tools worldwide. Google Analytics was estimated to have 2.9M branded searches compared to Hotjar’s 110K, and held an 82.3% Share of Search versus Hotjar’s 3.1%.

## Cite this page

Brandwave. "Google Analytics vs Hotjar: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-analytics-vs-hotjar

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-analytics-vs-hotjar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.