--- title: "Google Alerts vs Talkwalker: Which is searched more?" description: "Is Google Alerts or Talkwalker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand monitoring tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-alerts-vs-talkwalker" publisher: "Brandwave" --- # Google Alerts vs Talkwalker: Which is searched more? Is Google Alerts or Talkwalker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand monitoring tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Alerts and Talkwalker - **Competitive set**: Brand monitoring tools - **Market**: Global - **Month measured**: Sep 2026 - **Google Alerts Share of Search**: 55.2% - **Talkwalker Share of Search**: 5% ## Is Google Alerts or Talkwalker more popular in search? - In September 2026, Google Alerts had more branded searches than Talkwalker among brand monitoring tools worldwide. Google Alerts had about 246,000 branded searches, while Talkwalker had 22,200. Google Alerts made up 55.2% of all brand monitoring tool searches we track, and Talkwalker accounted for 5%. - Google Alerts was ahead of Talkwalker in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Alerts’ share of searches among brand monitoring tools worldwide moved from 50.9% to 55.2%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, Talkwalker’s share of searches among brand monitoring tools worldwide moved from 6.9% to 5%, and its estimated monthly branded searches moved from 40.5K to 22.2K. ## Top brand monitoring tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Alerts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Talkwalker was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Alerts and Talkwalker were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brand24 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brandwatch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sprout Social | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Meltwater | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Awario | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Talkwalker | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Mention | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Google Alerts | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | YouScan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brand monitoring tools - Asked ChatGPT "Which brand monitoring tool should I use?": 1. Brand24, 2. Awario, 3. Brandwatch, 4. Meltwater, 5. Google Alerts - Asked ChatGPT "What are the best brand monitoring tools?": 1. Brand24, 2. Brandwatch, 3. Meltwater, 4. Talkwalker, 5. Sprout Social, 6. Awario, 7. Google Alerts, 8. Mention - Asked ChatGPT "What's the best brand monitoring tool for brand mentions?": 1. Brand24, 2. Mention, 3. Brandwatch, 4. Talkwalker - Searched Google, AI Overview "social listening tools": 1. Sprout Social, 2. Brandwatch, 3. Meltwater, 4. Brand24 - Searched Google, AI Overview "brand monitoring software": 1. Brand24, 2. Sprout Social, 3. Meltwater, 4. Google Alerts Not named in any answer: YouScan. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brand monitoring tools worldwide in September 2026? - In September 2026, Google Alerts lost share of searches among brand monitoring tools worldwide, from 56.4% to 55.2%. - Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026. ## Month by month | Month | Google Alerts estimated searches | Google Alerts Share of Search | Google Alerts rank | Talkwalker estimated searches | Talkwalker Share of Search | Talkwalker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 50.9% | 1 | 40.5K | 6.9% | 5 | | Nov 2025 | 246K | 49.1% | 1 | 33.1K | 6.6% | 5 | | Dec 2025 | 246K | 53.9% | 1 | 27.1K | 5.9% | 5 | | Jan 2026 | 301K | 55.7% | 1 | 33.1K | 6.1% | 5 | | Feb 2026 | 246K | 53.4% | 1 | 27.1K | 5.9% | 5 | | Mar 2026 | 301K | 53.9% | 1 | 33.1K | 5.9% | 5 | | Apr 2026 | 246K | 53.7% | 1 | 27.1K | 5.9% | 5 | | May 2026 | 246K | 53.7% | 1 | 27.1K | 5.9% | 5 | | Jun 2026 | 246K | 53.7% | 1 | 27.1K | 5.9% | 5 | | Jul 2026 | 246K | 56.4% | 1 | 22.2K | 5.1% | 5 | | Aug 2026 | 246K | 56.4% | 1 | 22.2K | 5.1% | 5 | | Sep 2026 | 246K | 55.2% | 1 | 22.2K | 5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Alerts’ and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Alerts**: Measured on the search term “google alerts”. - **Talkwalker**: Measured on the search term “talkwalker”. - [Google Alerts profile](/demand/global-en/brands/google-alerts) - [Talkwalker profile](/demand/global-en/brands/talkwalker) - [All brand monitoring tools worldwide](/demand/global-en/categories/brand-monitoring-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Alerts or Talkwalker more popular in search? In September 2026, Google Alerts had more branded searches than Talkwalker among brand monitoring tools worldwide. Google Alerts had about 246,000 branded searches, while Talkwalker had 22,200. Google Alerts made up 55.2% of all brand monitoring tool searches we track, and Talkwalker accounted for 5%. ## Cite this page Brandwave. "Google Alerts vs Talkwalker: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-alerts-vs-talkwalker This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-alerts-vs-talkwalker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.