---
title: "Google Ads vs The Trade Desk: Which is searched more?"
description: "Which is more popular in search, Google Ads or The Trade Desk? Compare estimated monthly branded-search demand and Share of Search inside the Display advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-ads-vs-the-trade-desk"
publisher: "Brandwave"
---

# Google Ads vs The Trade Desk: Which is searched more?

Which is more popular in search, Google Ads or The Trade Desk? Compare estimated monthly branded-search demand and Share of Search inside the Display advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Ads and The Trade Desk
- **Competitive set**: Display advertising platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Google Ads Share of Search**: 96.2%
- **The Trade Desk Share of Search**: 1.4%

## Which is more popular in search, Google Ads or The Trade Desk?

- In August 2026, Google Ads had more branded searches than The Trade Desk among display advertising platforms worldwide. Google Ads was estimated to have 4.1M branded searches compared to The Trade Desk’s 62K, and held a 96.2% Share of Search versus The Trade Desk’s 1.4%.
- Google Ads was ahead of The Trade Desk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Ads’ estimated Share of Search among display advertising platforms worldwide moved from 94.7% to 96.2%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among display advertising platforms worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 61.3K to 62K.

## How did search popularity change for display advertising platforms worldwide in August 2026?

- In August 2026, The Trade Desk rose from 4th to 2nd among display advertising platforms worldwide.

## Month by month

| Month | Google Ads estimated searches | Google Ads Share of Search | Google Ads rank | The Trade Desk estimated searches | The Trade Desk Share of Search | The Trade Desk rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 94.7% | 1 | 61.3K | 1.4% | 4 |
| Nov 2025 | 4.1M | 95.9% | 1 | 50.1K | 1.2% | 4 |
| Dec 2025 | 4.1M | 96.4% | 1 | 41.4K | 0.97% | 3 |
| Jan 2026 | 4.1M | 95.7% | 1 | 61.5K | 1.4% | 3 |
| Feb 2026 | 4.1M | 95.9% | 1 | 61.8K | 1.4% | 2 |
| Mar 2026 | 4.1M | 95.3% | 1 | 75.8K | 1.8% | 2 |
| Apr 2026 | 4.1M | 95.9% | 1 | 51.8K | 1.2% | 3 |
| May 2026 | 4.1M | 96.1% | 1 | 53K | 1.2% | 3 |
| Jun 2026 | 4.1M | 95.9% | 1 | 52.6K | 1.2% | 3 |
| Jul 2026 | 4.1M | 96.4% | 1 | 43.8K | 1% | 4 |
| Aug 2026 | 4.1M | 96.2% | 1 | 62K | 1.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Ads’ and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Ads**: Measured on the search terms “google ads” and “googleads”, summed into one figure.
- **The Trade Desk**: Measured on the search terms “the trade desk”, “the trade desk dsp”, “the trade desk programmatic advertising” and “thetradedesk.com”, summed into one figure.

- [Google Ads profile](/demand/global-en/brands/google-ads)
- [The Trade Desk profile](/demand/global-en/brands/the-trade-desk)
- [All display advertising platforms worldwide](/demand/global-en/categories/display-advertising-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Ads or The Trade Desk?

In August 2026, Google Ads had more branded searches than The Trade Desk among display advertising platforms worldwide. Google Ads was estimated to have 4.1M branded searches compared to The Trade Desk’s 62K, and held a 96.2% Share of Search versus The Trade Desk’s 1.4%.

## Cite this page

Brandwave. "Google Ads vs The Trade Desk: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-ads-vs-the-trade-desk

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-ads-vs-the-trade-desk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.