---
title: "Google Ads vs Meta Ads: Which is searched more?"
description: "Which is more popular in search, Google Ads or Meta Ads? Compare estimated monthly branded-search demand and Share of Search inside the Advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-ads-vs-meta-ads"
publisher: "Brandwave"
---

# Google Ads vs Meta Ads: Which is searched more?

Which is more popular in search, Google Ads or Meta Ads? Compare estimated monthly branded-search demand and Share of Search inside the Advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Ads and Meta Ads
- **Competitive set**: Advertising platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Google Ads Share of Search**: 80.3%
- **Meta Ads Share of Search**: 13.1%

## Which is more popular in search, Google Ads or Meta Ads?

- In September 2026, Google Ads had more branded searches than Meta Ads among advertising platforms worldwide. Google Ads was estimated to have 5M branded searches compared to Meta Ads’ 823K, and held an 80.3% Share of Search versus Meta Ads’ 13.1%.
- Google Ads was ahead of Meta Ads in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Ads’ estimated Share of Search among advertising platforms worldwide moved from 79.8% to 80.3%, and its estimated monthly branded searches moved from 4.1M to 5M.
- Across the 12 months ending September 2026, Meta Ads’ estimated Share of Search among advertising platforms worldwide moved from 10.7% to 13.1%, and its estimated monthly branded searches moved from 550K to 823K.

## How did search popularity change for advertising platforms worldwide in September 2026?

- In September 2026, Google Ads gained estimated Share of Search among advertising platforms worldwide, from 77.1% to 80.3%.
- In September 2026, Meta Ads lost estimated Share of Search among advertising platforms worldwide, from 15.4% to 13.1%.

## Month by month

| Month | Google Ads estimated searches | Google Ads Share of Search | Google Ads rank | Meta Ads estimated searches | Meta Ads Share of Search | Meta Ads rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 79.8% | 1 | 550K | 10.7% | 2 |
| Nov 2025 | 4.1M | 82.7% | 1 | 450K | 9% | 2 |
| Dec 2025 | 4.1M | 83% | 1 | 450K | 9.1% | 2 |
| Jan 2026 | 4.1M | 81.1% | 1 | 550K | 10.8% | 2 |
| Feb 2026 | 4.1M | 81.1% | 1 | 550K | 10.8% | 2 |
| Mar 2026 | 4.1M | 78.8% | 1 | 673K | 12.9% | 2 |
| Apr 2026 | 4.1M | 79.2% | 1 | 673K | 12.9% | 2 |
| May 2026 | 4.1M | 79.2% | 1 | 673K | 12.9% | 2 |
| Jun 2026 | 4.1M | 79.2% | 1 | 673K | 12.9% | 2 |
| Jul 2026 | 4.1M | 79.2% | 1 | 673K | 12.9% | 2 |
| Aug 2026 | 4.1M | 77.1% | 1 | 823K | 15.4% | 2 |
| Sep 2026 | 5M | 80.3% | 1 | 823K | 13.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Ads’ and Meta Ads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Ads**: Measured on the search terms “google ads” and “googleads”, summed into one figure.
- **Meta Ads**: Measured on the search term “meta ads”.

- [Google Ads profile](/demand/global-en/brands/google-ads)
- [Meta Ads profile](/demand/global-en/brands/meta-ads)
- [All advertising platforms worldwide](/demand/global-en/categories/advertising-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Ads or Meta Ads?

In September 2026, Google Ads had more branded searches than Meta Ads among advertising platforms worldwide. Google Ads was estimated to have 5M branded searches compared to Meta Ads’ 823K, and held an 80.3% Share of Search versus Meta Ads’ 13.1%.

## Cite this page

Brandwave. "Google Ads vs Meta Ads: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-ads-vs-meta-ads

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-ads-vs-meta-ads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.