--- title: "Google Ad Manager vs OpenX: Which is searched more?" description: "Is Google Ad Manager or OpenX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ad server platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-ad-manager-vs-openx" publisher: "Brandwave" --- # Google Ad Manager vs OpenX: Which is searched more? Is Google Ad Manager or OpenX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ad server platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Ad Manager and OpenX - **Competitive set**: Ad server platforms - **Market**: Global - **Month measured**: Sep 2026 - **Google Ad Manager Share of Search**: 60.4% - **OpenX Share of Search**: 2.4% ## Is Google Ad Manager or OpenX more popular in search? - In September 2026, Google Ad Manager had more branded searches than OpenX among ad server platforms worldwide. Google Ad Manager had about 165,000 branded searches, while OpenX had 6,600. Google Ad Manager made up 60.4% of all ad server platform searches we track, and OpenX accounted for 2.4%. - Google Ad Manager was ahead of OpenX in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Ad Manager’s share of searches among ad server platforms worldwide moved from 49.2% to 60.4%, and its estimated monthly branded searches moved from 110K to 165K. - Across the 12 months ending September 2026, OpenX’s share of searches among ad server platforms worldwide moved from 3% to 2.4%, and its estimated monthly branded searches held steady at 6.6K. ## Top ad server platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Ad Manager appeared in all five answers. OpenX was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Google Ad Manager was listed before OpenX in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Ad Manager | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kevel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | AdButler | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Revive Adserver | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Broadstreet | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | OpenX | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Amazon Ads | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Xandr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sizmek | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ad server platforms - Asked ChatGPT "Which ad server platform should I use?": 1. Google Ad Manager, 2. Kevel, 3. AdButler, 4. Revive Adserver - Asked ChatGPT "What are the best ad server platforms?": 1. Google Ad Manager, 2. Kevel, 3. AdButler, 4. Broadstreet, 5. Revive Adserver - Asked ChatGPT "What's the best ad server platform for publishing ad inventory?": 1. Google Ad Manager, 2. Kevel, 3. Broadstreet, 4. Revive Adserver - Searched Google, AI Overview "ad server platforms": 1. Google Ad Manager, 2. Kevel, 3. AdButler, 4. OpenX, 5. Revive Adserver - Searched Google, AI Overview "publisher ad server": 1. Google Ad Manager, 2. Kevel, 3. AdButler, 4. OpenX Not named in any answer: Amazon Ads, Xandr and Sizmek. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ad server platforms worldwide in September 2026? - In September 2026, Google Ad Manager gained share of searches among ad server platforms worldwide, from 59.6% to 60.4%. - OpenX’s share of searches among ad server platforms worldwide has lost ground for 3 months in a row, from 4.3% to 2.4% in September 2026. ## Month by month | Month | Google Ad Manager estimated searches | Google Ad Manager Share of Search | Google Ad Manager rank | OpenX estimated searches | OpenX Share of Search | OpenX rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 49.2% | 1 | 6.6K | 3% | 3 | | Nov 2025 | 110K | 49.7% | 1 | 6.6K | 3% | 3 | | Dec 2025 | 110K | 50.2% | 1 | 5.4K | 2.5% | 3 | | Jan 2026 | 110K | 53.2% | 1 | 8.1K | 3.9% | 3 | | Feb 2026 | 110K | 53.9% | 1 | 6.6K | 3.2% | 3 | | Mar 2026 | 135K | 54.2% | 1 | 8.1K | 3.3% | 3 | | Apr 2026 | 135K | 58.7% | 1 | 8.1K | 3.5% | 3 | | May 2026 | 135K | 59.1% | 1 | 6.6K | 2.9% | 3 | | Jun 2026 | 135K | 58.2% | 1 | 9.9K | 4.3% | 3 | | Jul 2026 | 135K | 59.2% | 1 | 8.1K | 3.6% | 3 | | Aug 2026 | 135K | 59.6% | 1 | 6.6K | 2.9% | 3 | | Sep 2026 | 165K | 60.4% | 1 | 6.6K | 2.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Ad Manager’s and OpenX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Ad Manager**: Measured on the search term “google ad manager”. - **OpenX**: Measured on the search term “openx”. - [Google Ad Manager profile](/demand/global-en/brands/google-ad-manager) - [OpenX profile](/demand/global-en/brands/openx) - [All ad server platforms worldwide](/demand/global-en/categories/ad-server-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Ad Manager or OpenX more popular in search? In September 2026, Google Ad Manager had more branded searches than OpenX among ad server platforms worldwide. Google Ad Manager had about 165,000 branded searches, while OpenX had 6,600. Google Ad Manager made up 60.4% of all ad server platform searches we track, and OpenX accounted for 2.4%. ## Cite this page Brandwave. "Google Ad Manager vs OpenX: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-ad-manager-vs-openx This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-ad-manager-vs-openx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.