---
title: "Google Ad Manager vs Mediavine: Which is searched more?"
description: "Is Google Ad Manager or Mediavine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Publisher ad monetisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-ad-manager-vs-mediavine"
publisher: "Brandwave"
---

# Google Ad Manager vs Mediavine: Which is searched more?

Is Google Ad Manager or Mediavine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Publisher ad monetisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Ad Manager and Mediavine
- **Competitive set**: Publisher ad monetisation platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Google Ad Manager Share of Search**: 78.5%
- **Mediavine Share of Search**: 5.8%

## Is Google Ad Manager or Mediavine more popular in search?

- In September 2026, Google Ad Manager had more branded searches than Mediavine among publisher ad monetisation platforms worldwide. Google Ad Manager had about 165,000 branded searches, while Mediavine had 12,100. Google Ad Manager made up 78.5% of all publisher ad monetisation platform searches we track, and Mediavine accounted for 5.8%.
- Google Ad Manager was ahead of Mediavine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Ad Manager’s share of searches among publisher ad monetisation platforms worldwide moved from 67.2% to 78.5%, and its estimated monthly branded searches moved from 110K to 165K.
- Across the 12 months ending September 2026, Mediavine’s share of searches among publisher ad monetisation platforms worldwide moved from 6% to 5.8%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

## Top publisher ad monetisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Google Ad Manager and Mediavine were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mediavine was listed before Google Ad Manager in two out of three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Raptive | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Mediavine | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Google Ad Manager | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Freestar | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Ezoic | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Publift | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Snigel | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 |

## Every AI answer about publisher ad monetisation platforms

- Asked ChatGPT "Which publisher ad monetisation platform should I use?": 1. Mediavine, 2. Raptive, 3. Google Ad Manager
- Asked ChatGPT "What are the best publisher ad monetisation platforms?": 1. Google Ad Manager, 2. Raptive, 3. Mediavine, 4. Freestar, 5. Ezoic, 6. Publift
- Asked ChatGPT "What's the best publisher ad monetisation platform for a media site?": 1. Raptive, 2. Mediavine, 3. Google Ad Manager, 4. Freestar, 5. Ezoic
- Searched Google, AI Overview "publisher ad monetisation platforms": 1. Snigel

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for publisher ad monetisation platforms worldwide in September 2026?

- In September 2026, Google Ad Manager gained share of searches among publisher ad monetisation platforms worldwide, from 75.4% to 78.5%.
- In September 2026, Mediavine lost share of searches among publisher ad monetisation platforms worldwide, from 6.8% to 5.8%.

## Month by month

| Month | Google Ad Manager estimated searches | Google Ad Manager Share of Search | Google Ad Manager rank | Mediavine estimated searches | Mediavine Share of Search | Mediavine rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 67.2% | 1 | 9.9K | 6% | 4 |
| Nov 2025 | 110K | 69.3% | 1 | 8.1K | 5.1% | 4 |
| Dec 2025 | 110K | 71.2% | 1 | 8.1K | 5.2% | 3 |
| Jan 2026 | 110K | 69.1% | 1 | 9.9K | 6.2% | 3 |
| Feb 2026 | 110K | 70.5% | 1 | 8.1K | 5.2% | 4 |
| Mar 2026 | 135K | 73.8% | 1 | 9.9K | 5.4% | 4 |
| Apr 2026 | 135K | 73.5% | 1 | 9.9K | 5.4% | 4 |
| May 2026 | 135K | 73.9% | 1 | 9.9K | 5.4% | 4 |
| Jun 2026 | 135K | 76% | 1 | 9.9K | 5.6% | 3 |
| Jul 2026 | 135K | 76.7% | 1 | 9.9K | 5.6% | 3 |
| Aug 2026 | 135K | 75.4% | 1 | 12.1K | 6.8% | 3 |
| Sep 2026 | 165K | 78.5% | 1 | 12.1K | 5.8% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Ad Manager’s and Mediavine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Ad Manager**: Measured on the search term “google ad manager”.
- **Mediavine**: Measured on the search term “mediavine”.

- [Google Ad Manager profile](/demand/global-en/brands/google-ad-manager)
- [Mediavine profile](/demand/global-en/brands/mediavine)
- [All publisher ad monetisation platforms worldwide](/demand/global-en/categories/publisher-ad-monetisation-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Google Ad Manager or Mediavine more popular in search?

In September 2026, Google Ad Manager had more branded searches than Mediavine among publisher ad monetisation platforms worldwide. Google Ad Manager had about 165,000 branded searches, while Mediavine had 12,100. Google Ad Manager made up 78.5% of all publisher ad monetisation platform searches we track, and Mediavine accounted for 5.8%.

## Cite this page

Brandwave. "Google Ad Manager vs Mediavine: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-ad-manager-vs-mediavine

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-ad-manager-vs-mediavine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
