---
title: "GoodRx vs Hims: Which is more popular by branded search?"
description: "Which is more popular in search, GoodRx or Hims? Compare estimated monthly branded-search demand and Share of Search inside the Online prescription services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/goodrx-vs-hims"
publisher: "Brandwave"
---

# GoodRx vs Hims: Which is more popular by branded search?

Which is more popular in search, GoodRx or Hims? Compare estimated monthly branded-search demand and Share of Search inside the Online prescription services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GoodRx and Hims
- **Competitive set**: Online prescription services
- **Market**: Global
- **Month measured**: Aug 2026
- **GoodRx Share of Search**: 60.3%
- **Hims Share of Search**: 33.2%

## Which is more popular in search, GoodRx or Hims?

- In August 2026, GoodRx had more branded searches than Hims among online prescription services worldwide. GoodRx was estimated to have 1M branded searches compared to Hims’ 550K, and held a 60.3% Share of Search versus Hims’ 33.2%.
- GoodRx was ahead of Hims in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GoodRx’s estimated Share of Search among online prescription services worldwide moved from 60.4% to 60.3%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, Hims’ estimated Share of Search among online prescription services worldwide held steady at 33.2%, and its estimated monthly branded searches held steady at 550K.

## How did search popularity change for online prescription services worldwide in August 2026?

- In August 2026, GoodRx gained estimated Share of Search among online prescription services worldwide, from 56.7% to 60.3%.
- In August 2026, Hims lost estimated Share of Search among online prescription services worldwide, from 38.2% to 33.2%.

## Month by month

| Month | GoodRx estimated searches | GoodRx Share of Search | GoodRx rank | Hims estimated searches | Hims Share of Search | Hims rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 60.4% | 1 | 550K | 33.2% | 2 |
| Nov 2025 | 823K | 55.9% | 1 | 550K | 37.3% | 2 |
| Dec 2025 | 1M | 56.4% | 1 | 673K | 38% | 2 |
| Jan 2026 | 1.2M | 60.9% | 1 | 673K | 33.6% | 2 |
| Feb 2026 | 1.2M | 61.1% | 1 | 673K | 33.7% | 2 |
| Mar 2026 | 1.2M | 60.9% | 1 | 673K | 33.6% | 2 |
| Apr 2026 | 1.2M | 60.9% | 1 | 673K | 33.6% | 2 |
| May 2026 | 1M | 56.3% | 1 | 673K | 37.9% | 2 |
| Jun 2026 | 1M | 56.3% | 1 | 673K | 37.9% | 2 |
| Jul 2026 | 1M | 56.7% | 1 | 673K | 38.2% | 2 |
| Aug 2026 | 1M | 60.3% | 1 | 550K | 33.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GoodRx’s and Hims’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GoodRx**: Measured on the search term “goodrx”.
- **Hims**: Measured on the search term “hims”.

- [GoodRx profile](/demand/global-en/brands/goodrx)
- [Hims profile](/demand/global-en/brands/hims)
- [All online prescription services worldwide](/demand/global-en/categories/online-prescription-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GoodRx or Hims?

In August 2026, GoodRx had more branded searches than Hims among online prescription services worldwide. GoodRx was estimated to have 1M branded searches compared to Hims’ 550K, and held a 60.3% Share of Search versus Hims’ 33.2%.

## Cite this page

Brandwave. "GoodRx vs Hims: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/goodrx-vs-hims

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/goodrx-vs-hims. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.