--- title: "Good Smile Company vs Hot Toys: Which is searched more?" description: "Is Good Smile Company or Hot Toys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Collectible figure brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/good-smile-company-vs-hot-toys" publisher: "Brandwave" --- # Good Smile Company vs Hot Toys: Which is searched more? Is Good Smile Company or Hot Toys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Collectible figure brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Good Smile Company and Hot Toys - **Competitive set**: Collectible figure brands - **Market**: Global - **Month measured**: Sep 2026 - **Good Smile Company Share of Search**: 8.8% - **Hot Toys Share of Search**: 24.2% ## Is Good Smile Company or Hot Toys more popular in search? - In September 2026, Hot Toys had more branded searches than Good Smile Company among collectible figure brands worldwide. Hot Toys had about 301,000 branded searches, while Good Smile Company had 110,000. Hot Toys made up 24.2% of all collectible figure brand searches we track, and Good Smile Company accounted for 8.8%. - Hot Toys was ahead of Good Smile Company in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Good Smile Company’s share of searches among collectible figure brands worldwide moved from 5.7% to 8.8%, and its estimated monthly branded searches moved from 74K to 110K. - Across the 12 months ending September 2026, Hot Toys’ share of searches among collectible figure brands worldwide moved from 19% to 24.2%, and its estimated monthly branded searches moved from 246K to 301K. ## Top collectible figure brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Good Smile Company was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hot Toys was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Good Smile Company was listed before Hot Toys in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Good Smile Company | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Hot Toys | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Funko | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | NECA | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | McFarlane | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Kotobukiya | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Sideshow | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about collectible figure brands - Asked ChatGPT "Which collectible figure brand should I buy?": 1. Funko, 2. Good Smile Company - Asked ChatGPT "What are the best collectible figure brands?": 1. Hot Toys, 2. NECA, 3. McFarlane, 4. Good Smile Company, 5. Funko - Asked ChatGPT "What's the best collectible figure brand for display shelves?": 1. Good Smile Company, 2. Hot Toys, 3. Kotobukiya, 4. Funko - Searched Google, AI Overview "display figures": 1. Sideshow Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for collectible figure brands worldwide in September 2026? - In September 2026, Hot Toys lost share of searches among collectible figure brands worldwide, from 28.1% to 24.2%. - Estimated monthly branded searches for Good Smile Company worldwide rose 48.6% over 12 measured months, from 74K to 110K in September 2026. ## Month by month | Month | Good Smile Company estimated searches | Good Smile Company Share of Search | Good Smile Company rank | Hot Toys estimated searches | Hot Toys Share of Search | Hot Toys rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 5.7% | 5 | 246K | 19% | 2 | | Nov 2025 | 90.5K | 5.6% | 4 | 246K | 15.2% | 2 | | Dec 2025 | 74K | 4.6% | 5 | 246K | 15.3% | 2 | | Jan 2026 | 74K | 4.9% | 6 | 301K | 19.9% | 2 | | Feb 2026 | 74K | 6.9% | 4 | 201K | 18.6% | 2 | | Mar 2026 | 90.5K | 7.9% | 4 | 201K | 17.4% | 2 | | Apr 2026 | 90.5K | 8.5% | 3 | 246K | 23% | 2 | | May 2026 | 90.5K | 7.7% | 3 | 246K | 20.9% | 2 | | Jun 2026 | 90.5K | 9.1% | 3 | 201K | 20.2% | 2 | | Jul 2026 | 90.5K | 8.1% | 4 | 246K | 22.2% | 2 | | Aug 2026 | 110K | 8.4% | 3 | 368K | 28.1% | 2 | | Sep 2026 | 110K | 8.8% | 3 | 301K | 24.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Good Smile Company’s and Hot Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Good Smile Company**: Measured on the search term “good smile company”. - **Hot Toys**: Measured on the search term “hot toys”. - [Good Smile Company profile](/demand/global-en/brands/good-smile-company) - [Hot Toys profile](/demand/global-en/brands/hot-toys) - [All collectible figure brands worldwide](/demand/global-en/categories/collectible-figure-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Good Smile Company or Hot Toys more popular in search? In September 2026, Hot Toys had more branded searches than Good Smile Company among collectible figure brands worldwide. Hot Toys had about 301,000 branded searches, while Good Smile Company had 110,000. Hot Toys made up 24.2% of all collectible figure brand searches we track, and Good Smile Company accounted for 8.8%. ## Cite this page Brandwave. "Good Smile Company vs Hot Toys: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/good-smile-company-vs-hot-toys This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/good-smile-company-vs-hot-toys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.