--- title: "Gonex vs Thule: Which is searched more?" description: "Is Gonex or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Packing cube brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gonex-vs-thule" publisher: "Brandwave" --- # Gonex vs Thule: Which is searched more? Is Gonex or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Packing cube brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gonex and Thule - **Competitive set**: Packing cube brands - **Market**: Global - **Month measured**: Sep 2026 - **Gonex Share of Search**: 1% - **Thule Share of Search**: 0.89% ## Is Gonex or Thule more popular in search? - In September 2026, Gonex had more branded searches than Thule among packing cube brands worldwide. Gonex had about 3,360 branded searches, while Thule had 2,900. Gonex made up 1% of all packing cube brand searches we track, and Thule accounted for 0.89%. - The lead changed hands 4 times in the 12 months ending September 2026: Thule took it in November 2025, Gonex took it in December 2025, Thule took it in July 2026, Gonex took it in September 2026. - Across the 12 months ending September 2026, Gonex’s share of searches among packing cube brands worldwide moved from 1.1% to 1%, and its estimated monthly branded searches held steady at 3.4K. - Across the 12 months ending September 2026, Thule’s share of searches among packing cube brands worldwide moved from 0.76% to 0.89%, and its estimated monthly branded searches moved from 2.4K to 2.9K. ## Top packing cube brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thule was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Gonex did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eagle Creek | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Peak Design | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Thule | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Sea to Summit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gonex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TravelWise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AmazonBasics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about packing cube brands - Asked ChatGPT "Which packing cube brand should I buy?": 1. Eagle Creek, 2. Peak Design, 3. Thule - Asked ChatGPT "What are the best packing cube brands?": 1. Eagle Creek, 2. Peak Design, 3. Thule - Asked ChatGPT "What's the best packing cube brand for travel packing?": 1. Eagle Creek, 2. Peak Design, 3. Thule - Searched Google, AI Overview "best packing cubes": 1. Eagle Creek, 2. Peak Design - Searched Google, AI Overview "packing cubes for travel": 1. Eagle Creek, 2. Peak Design Not named in any answer: Sea to Summit, Gonex, TravelWise and AmazonBasics. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for packing cube brands worldwide in September 2026? - In September 2026, Gonex rose from 5th to 4th among packing cube brands worldwide. - In September 2026, Thule fell from 4th to 5th among packing cube brands worldwide. ## Month by month | Month | Gonex estimated searches | Gonex Share of Search | Gonex rank | Thule estimated searches | Thule Share of Search | Thule rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4K | 1.1% | 5 | 2.4K | 0.76% | 7 | | Nov 2025 | 3.5K | 0.94% | 6 | 3.6K | 0.96% | 4 | | Dec 2025 | 4.1K | 1.3% | 4 | 3.6K | 1.1% | 6 | | Jan 2026 | 4.1K | 1.2% | 4 | 2.9K | 0.88% | 7 | | Feb 2026 | 3.4K | 1.2% | 5 | 2.4K | 0.89% | 7 | | Mar 2026 | 4K | 1.2% | 4 | 2.9K | 0.88% | 7 | | Apr 2026 | 3.4K | 1.2% | 4 | 2.9K | 0.99% | 6 | | May 2026 | 3.9K | 1.1% | 4 | 3.6K | 1% | 5 | | Jun 2026 | 4.1K | 1.2% | 4 | 3.6K | 1% | 5 | | Jul 2026 | 3.6K | 1% | 5 | 12.1K | 3.5% | 4 | | Aug 2026 | 3.8K | 1% | 5 | 4.4K | 1.2% | 4 | | Sep 2026 | 3.4K | 1% | 4 | 2.9K | 0.89% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Gonex’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gonex**: Measured on the search terms “gonex”, “gonex bag” and “gonex packing cube”, summed into one figure. - **Thule**: Measured on the search term “thule packing cubes”. - [Gonex profile](/demand/global-en/brands/gonex) - [Thule profile](/demand/global-en/brands/thule) - [All packing cube brands worldwide](/demand/global-en/categories/packing-cube-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gonex or Thule more popular in search? In September 2026, Gonex had more branded searches than Thule among packing cube brands worldwide. Gonex had about 3,360 branded searches, while Thule had 2,900. Gonex made up 1% of all packing cube brand searches we track, and Thule accounted for 0.89%. ## Cite this page Brandwave. "Gonex vs Thule: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gonex-vs-thule This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gonex-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.