--- title: "Gold Bond vs O'Keeffe's: Which is more popular?" description: "Is Gold Bond or O'Keeffe's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Foot cream set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gold-bond-vs-o-keeffe-s" publisher: "Brandwave" --- # Gold Bond vs O'Keeffe's: Which is more popular? Is Gold Bond or O'Keeffe's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Foot cream set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gold Bond and O'Keeffe's - **Competitive set**: Foot cream - **Market**: Global - **Month measured**: Oct 2026 - **Gold Bond Share of Search**: 33.3% - **O'Keeffe's Share of Search**: 3.7% ## Is Gold Bond or O'Keeffe's more popular in search? - In October 2026, Gold Bond had more branded searches than O'Keeffe's among foot cream worldwide. Gold Bond had about 3,600 branded searches, while O'Keeffe's had 400. Gold Bond made up 33.3% of all foot cream searches we track, and O'Keeffe's accounted for 3.7%. - Gold Bond was ahead of O'Keeffe's in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Gold Bond’s share of searches among foot cream worldwide moved from 34.3% to 33.3%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 12 months ending October 2026, O'Keeffe's’ share of searches among foot cream worldwide moved from 0.35% to 3.7%, and its estimated monthly branded searches moved from 30 to 400. ## Top foot cream in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, O'Keeffe's appeared in all five answers. Gold Bond was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. O'Keeffe's was listed before Gold Bond in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | O'Keeffe's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gold Bond | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Flexitol | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Eucerin | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | AmLactin | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | CCS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scholl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | E45 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gehwol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about foot cream - Asked ChatGPT "Which foot cream should I buy?": 1. O'Keeffe's, 2. Flexitol, 3. Eucerin - Asked ChatGPT "What are the best foot cream brands?": 1. Flexitol, 2. O'Keeffe's, 3. Eucerin, 4. AmLactin, 5. Gold Bond - Asked ChatGPT "What's the best foot cream for dry cracked feet?": 1. O'Keeffe's, 2. Flexitol - Searched Google, AI Overview "foot cream": 1. Gold Bond, 2. O'Keeffe's, 3. Eucerin, 4. AmLactin - Searched Google, AI Overview "cream for feet": 1. Gold Bond, 2. O'Keeffe's, 3. Eucerin, 4. AmLactin Not named in any answer: CCS, Scholl, E45 and Gehwol. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for foot cream worldwide in October 2026? - In October 2026, O'Keeffe's overtook Flexitol to rank 6th among foot cream worldwide, with 3.7% of the searches. - In October 2026, Gold Bond gained share of searches among foot cream worldwide, from 29.9% to 33.3%. ## How has branded search for Gold Bond and O'Keeffe's changed worldwide over the last 12 months? | Month | Gold Bond estimated searches | Gold Bond Share of Search | Gold Bond rank | O'Keeffe's estimated searches | O'Keeffe's Share of Search | O'Keeffe's rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.9K | 34.3% | 2 | 30 | 0.35% | 9 | | Dec 2025 | 3.6K | 33.5% | 1 | 50 | 0.47% | 9 | | Jan 2026 | 4.4K | 32.9% | 2 | 50 | 0.37% | 9 | | Feb 2026 | 3.6K | 34% | 2 | 40 | 0.38% | 9 | | Mar 2026 | 2.9K | 29.7% | 2 | 90 | 0.92% | 8 | | Apr 2026 | 2.9K | 28.2% | 2 | 90 | 0.87% | 8 | | May 2026 | 2.9K | 29.3% | 2 | 110 | 1.1% | 7 | | Jun 2026 | 3.6K | 31.7% | 2 | 110 | 0.97% | 7 | | Jul 2026 | 3.6K | 28.2% | 2 | 120 | 0.94% | 7 | | Aug 2026 | 3.6K | 29% | 2 | 160 | 1.3% | 7 | | Sep 2026 | 2.9K | 29.9% | 2 | 160 | 1.6% | 7 | | Oct 2026 | 3.6K | 33.3% | 2 | 400 | 3.7% | 6 | ## How are Gold Bond’s and O'Keeffe's’ branded searches counted? Brandwave collects information about searches that people make online using Gold Bond’s and O'Keeffe's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gold Bond**: Measured on the search term “gold bond foot cream”. - **O'Keeffe's**: Measured on the search terms “okeeffes foot cream” and “okeeffes healthy feet”, summed into one figure. - [Gold Bond profile](/demand/global-en/brands/gold-bond) - [O'Keeffe's profile](/demand/global-en/brands/o-keeffe-s) - [All foot cream worldwide](/demand/global-en/categories/foot-cream): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gold Bond or O'Keeffe's more popular in search? In October 2026, Gold Bond had more branded searches than O'Keeffe's among foot cream worldwide. Gold Bond had about 3,600 branded searches, while O'Keeffe's had 400. Gold Bond made up 33.3% of all foot cream searches we track, and O'Keeffe's accounted for 3.7%. ## Cite this page Brandwave. "Gold Bond vs O'Keeffe's: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/gold-bond-vs-o-keeffe-s This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gold-bond-vs-o-keeffe-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.