---
title: "GoFundMe vs Indiegogo: Which is searched more?"
description: "Which is more popular in search, GoFundMe or Indiegogo? Compare estimated monthly branded-search demand and Share of Search inside the Crowdfunding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gofundme-vs-indiegogo"
publisher: "Brandwave"
---

# GoFundMe vs Indiegogo: Which is searched more?

Which is more popular in search, GoFundMe or Indiegogo? Compare estimated monthly branded-search demand and Share of Search inside the Crowdfunding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GoFundMe and Indiegogo
- **Competitive set**: Crowdfunding platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **GoFundMe Share of Search**: 75.2%
- **Indiegogo Share of Search**: 2%

## Which is more popular in search, GoFundMe or Indiegogo?

- In August 2026, GoFundMe had more branded searches than Indiegogo among crowdfunding platforms worldwide. GoFundMe was estimated to have 1.8M branded searches compared to Indiegogo’s 49.5K, and held a 75.2% Share of Search versus Indiegogo’s 2%.
- GoFundMe was ahead of Indiegogo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GoFundMe’s estimated Share of Search among crowdfunding platforms worldwide moved from 65.9% to 75.2%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
- Across the 11 months ending August 2026, Indiegogo’s estimated Share of Search among crowdfunding platforms worldwide moved from 4% to 2%, and its estimated monthly branded searches moved from 90.5K to 49.5K.

## How did search popularity change for crowdfunding platforms worldwide in August 2026?

- Estimated monthly branded searches for GoFundMe worldwide rose 22% over 11 measured months, from 1.5M to 1.8M in August 2026.
- Estimated monthly branded searches for Indiegogo worldwide fell 45.3% over 11 measured months, from 90.5K to 49.5K in August 2026.

## Month by month

| Month | GoFundMe estimated searches | GoFundMe Share of Search | GoFundMe rank | Indiegogo estimated searches | Indiegogo Share of Search | Indiegogo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 65.9% | 1 | 90.5K | 4% | 3 |
| Nov 2025 | 1.5M | 66.5% | 1 | 74K | 3.3% | 3 |
| Dec 2025 | 1.8M | 74.3% | 1 | 74K | 3% | 3 |
| Jan 2026 | 2.2M | 78.3% | 1 | 60.5K | 2.1% | 3 |
| Feb 2026 | 1.8M | 74.7% | 1 | 60.5K | 2.5% | 3 |
| Mar 2026 | 1.8M | 70.7% | 1 | 74K | 2.9% | 3 |
| Apr 2026 | 1.8M | 74.7% | 1 | 60.5K | 2.5% | 3 |
| May 2026 | 1.8M | 71.2% | 1 | 60.5K | 2.4% | 3 |
| Jun 2026 | 1.5M | 71.2% | 1 | 49.5K | 2.4% | 3 |
| Jul 2026 | 1.8M | 75.2% | 1 | 49.5K | 2% | 3 |
| Aug 2026 | 1.8M | 75.2% | 1 | 49.5K | 2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GoFundMe’s and Indiegogo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GoFundMe**: Measured on the search term “gofundme”.
- **Indiegogo**: Measured on the search term “indiegogo”.

- [GoFundMe profile](/demand/global-en/brands/gofundme)
- [Indiegogo profile](/demand/global-en/brands/indiegogo)
- [All crowdfunding platforms worldwide](/demand/global-en/categories/crowdfunding-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GoFundMe or Indiegogo?

In August 2026, GoFundMe had more branded searches than Indiegogo among crowdfunding platforms worldwide. GoFundMe was estimated to have 1.8M branded searches compared to Indiegogo’s 49.5K, and held a 75.2% Share of Search versus Indiegogo’s 2%.

## Cite this page

Brandwave. "GoFundMe vs Indiegogo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gofundme-vs-indiegogo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gofundme-vs-indiegogo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.